Where Will The Fourth Transformation Of Wanda Turn?

In January 17, 2015, at Wanda's 2014 meeting, Wang Jianlin, chairman of Wanda Group, described the group's fourth transformation blueprint in detail.

The transformation of Wanda will be divided into two aspects. From a spatial perspective, it will be transformed from a Chinese enterprise into a multinational enterprise. From a content perspective, it is a transformation from a real estate oriented enterprise to a service oriented enterprise.

At the same time, Wang Jianlin made clear his goal in 2020 - bringing Wanda into the world's first class multinational enterprises, maintaining a growth rate of 15% per year, or about one trillion yuan in 2020 and earning at least 600 billion yuan. Wanda has identified two transformation goals: first, the group's service industry income and net profit ratio in 2020 are more than 65%; real estate sales and net profit share are below 35%; two, overseas income accounts for more than 20%. From this we can see that Wanda has described an international enterprise which is full of imagination.

Compared with the previous three transformations, the main content of this transformation is the shift to service oriented enterprises, including the transformation of Wanda Group and the transformation of Wanda Commercial real estate. The first transformation was to get out of Dalian in 1993. Wanda was transformed from local enterprises to national enterprises. The second was the transformation from residential to commercial real estate in 2000, and the Wanda business mode was transformed. The third transformation started from 2006, and entered the cultural tourism industry on a large scale, so that Wanda was transformed from a single real estate enterprise into a comprehensive enterprise group.

Wanda is a hot news word in recent years.

The opening of a "Han show" and a movie paradise opened in Wuhan in December 20, 2014 led people to witness the amazing explosive force of Wanda culture industry. The success of these two cultural products means a new answer to Chinese cultural industry innovation: both China and market.

Three days later, on the morning of December 23rd, Wang Jianlin Holding the red satin hammer and falling hammer, Wang Jianlin put his hands over his head and put out the word "V" which symbolizes victory. Wanda Commercial real estate was successfully listed on HKEx. Wang Jianlin said that the value of Wanda Commercial real estate to investors is in the future with the deepening of domestic urbanization and the integration of the Internet into the business form, the new Wanda business model will be displayed.

According to the latest performance in 2014, Wanda Group has maintained a growth rate of more than 30% over the past 9 years. In the face of sustained high growth, Wang Jianlin believes that "the real estate industry is a stage industry and can not thrive forever. In the future, when the urbanization rate reaches 80% and the home ownership rate exceeds 80%, the new housing market will shrink. Today, large-scale and highly revolving real estate development models are not long-term solutions. Wanda needs to have such foresight, early layout, culture, tourism, retail. "

Wang Jianlin said that after the three successful transformation of Wanda, the fourth transformation plan will be arranged in cultural tourism, financial industry, e-commerce and so on, and this will also become the main business of new Wanda.

In the fourth time Transformation Wanda Commercial real estate will create new buds for the old trees, more innovative, and push the "light assets" mode.

In January 14th, Wanda Commercial Real Estate signed an investment framework agreement with the Everbright, Harvest Fund, Sichuan trust and fast money company. 4 Agencies planned to invest 24 billion yuan to build about 20 Wanda Plaza. This marks the official launch of Wanda Commercial real estate "light assets" mode, and Wanda Commercial real estate will embark on the development path of "light weight and simultaneous development" and create a new business model.

The mode of light asset is Wanda Plaza, which is invested by special fund of cooperative institution. Wanda is responsible for design, construction, investment and operation, using Wanda Plaza brand, Hui Yun information management system and e-commerce system. This investment project assets are all invested by investors, and the net rental income obtained is divided into a certain proportion by Wanda and investors. Wanda's light asset model has no real estate sales and has gone completely to real estate. It has become a quasi financial investment behavior. For investors, in addition to obtaining cash returns, they can enjoy all the added value of investment assets.

The launch of the light asset model marks that Wanda Commercial real estate has entered the stage of making money with enterprise brand, business resources and professional standards. It is reported that Wanda is also negotiating with many large investment banks, insurance companies and funds at home and abroad. It is expected to sign more light assets Wanda Plaza investment agreement in the first half.