Fuzhou Business District Focuses On Light Luxury Goods, Tide Brand And Fast Fashion Brand.

Among them, the list of brands that will be opened in Taihe square, east of the Second Ring Road, is expected to include Italy's top men's clothing Corneliani (Corneliani), Italy international designer brand GianfrancoFerre (Ferre), Spanish King's shoe shoe Lottusse (Le Tushi), Italy top designer brand Versace (Versace), and elegant French world-renowned brand Cerruti1881, which has really lifted everyone's appetite.

The Aegean Sea shopping park, which will open in 2015, will be stationed in GUESS, Calvin Klein Jeans, Aquascu tum, TOMMY HILFIGER and other luxury brands.

In addition, the UR brand, which is just entering the World Plaza, will soon be opened in Aegean Sea park. It will also add new members to the fast fashion brands such as H&M, UNIQLO and ZARA that Fuzhou originally had.

Wanda Plaza, Cangshan, Fuzhou, introduced the American fashion brand Ed Hardy in October 2014. It used embroidery, water washing and ink splashing techniques to create a sense of decadence and magnificence. Combined with the tattoo designs of eagle, tiger, skeleton, devil, dagger and naked woman from Tattoo master, it produced a series of fashion fashions, and also led some fashionable young customers.

Fuzhou Wanxiang Plaza is responsible for analyzing the current situation of brand introduction in Fuzhou. At present, the three major categories of clothing industry's growth momentum are light luxury brand, tide brand and fast fashion brand. This situation reflects the current consumer's personalized demand for clothing and brand's pursuit.

As consumers' cognition of fashion is becoming more and more professional, especially young customers' understanding of brands is more profound than before. Therefore, these brands are more likely to attract consumers, and the price discrimination of the three brands is clearer.

From the commercial point of view, shopping centers plan investment according to the project location. As a commercial body, the introduction of light luxury brand, tide brand and fast fashion all focus on further promoting the landing of the project.

From the market point of view, in recent years, these three kinds of brands have been growing rapidly, attracting a large number of young consumers. Their brands, product quality, design and price are quite competitive.

In addition to the introduction of light luxury and fast fashion brands in many shopping malls, Fuzhou has gradually emerged in the past two years. The brand name and category diversities allow consumers to engage in one-man shopping.

In particular, some high-end luxury brands and light luxury brands that Fuzhou can't find can be purchased at the collection stores.

In addition, price synchronization with Hong Kong prices has also become an important factor in attracting consumers.

Take GASN, a newly opened international famous collection store in Fuxin Road as an example. The reporter saw at the scene, such as BottegaVeneta (Bao Tijia), Bvlgari (Bvlgari), IsseyMiyake (Lssey Miyake), MCM, MIUMIU (Miu Miu), Moschino (Moschino), PRADA (Prada), ICEBERG (Bing Shan), these high-end luxury or light luxury brands involve bags, watches, costumes, perfume, scarves, shoes and so on.

A fashionable middle-aged woman buys MCM packages for her daughter-in-law. She thinks that if he can buy similar Italian goods in Fuzhou at the port price, she will still pay for it.

In addition, TP international names like many chain stores already opened in Fuzhou are also well known by consumers in this collection store mode.

In light luxury brands, Michael Kors and Coach have the most outstanding performance.

Ms. Liu suddenly exclaimed that many friends around her suddenly carried a MK.

According to the fourth quarter earnings report of Michael Kors2012, its sales amounted to US $629 million and reached US $1 billion in 2013.

The fourth quarter retail earnings in 2012 were $332 million 700 thousand in 2013 and $503 million 400 thousand in 2013.

In the first quarter of COACH2014, sales increased by 35% and sales in the second quarter increased by 25%.

We can see that its growth momentum should not be underestimated.

Jiang Shengjie, general manager of Investment Department of Fuzhou Taihe Group, thinks that these luxury brands such as MK, MCM, COACH and KATESPATE have filled the gap between luxury goods and domestic brands.

As the scope of the middle class has increased, the market demand has changed, and the consumer population has changed. The income of the consumer has also changed, resulting in the segmentation of the consumer market. They require that the brand need both the quality of the international brand and the preferential price. The original luxury goods and fast fashion market that was not existed were created. These light luxury goods came into being, and the price was less than 1/2 of the international brand.

There is also a group of people who believe that apart from the price advantage attracting customers, on the other hand, from the perspective of commodity richness and the problem of homogenization, the "light luxury" brand can easily be differentiated, which is one of the important means for the shopping center to enhance its competitiveness.