Feng Shui Is Important In Underwear Management.

Zhang Jian's store at the intersection of agricultural road and Tongbai Road, with an area of 30 square meters, is regarded as a genuine western suburb shop. But it is such a small shop that has been doing business for 3 years and has steadily taken root.

The main reason is to turn the residents around the community into acquaintances, and to buy them from a family to buy them for a single purpose. To achieve this, the quality of the products is better than that of the residents in the western suburbs.

During the 2 hours of the interview, the women around the shop came and went, some greeted the door, and some bought one or two home clothes.

In addition to the factors of service and marketing, the location of underwear shops is also very important.

He said.

Now I am developing a chain store, the other side of the store, I am responsible for the supply, if I do not make a profit in a year, I will take all the losses, the only premise is that the address should be selected by me, the storefront is too important.

Zhang Jian is very confident about his products and experience. He believes that as long as there are good products to be the foundation, most of the rest depends on the location.

Now my direct shop has been locating, and I haven't found a suitable one yet. My own position is to set up a brand exclusive store in the Eastern District, which is opposed to the current mode.

He said that in different regions, the practice of storefront is totally different and can not be copied.

You see, there are so many varieties in my store now. My customers are all middle-aged female customers in the neighborhood. The first thing they ask is: how much is the price, the price is right, and the choice of the style is the same. In the eastern area, on the contrary, most customers will first consult the style, comfort and try on, then discuss the price factors.

He said, different locations of different consumer groups, shop settings are also different.

At present, the competition of the provincial capital cities is fierce and the cost is higher and higher. Zhang Jian said the development space of the mid-range brands is mainly in the county seat.

I feel that it is best to do 100 square meters of shops in county-level cities, and do not need to be opened on the first level roads. When the city is small, the publicity is fully understood. The residents of the county have begun to pay attention to the brand, and the mid-range brand is just suitable for them.

He also said that he could also use the brand of chain underwear supermarket, organize his own source of goods, or seek cooperation from Zhengzhou, and set up two or three small chains in the county-level city to occupy the market.

According to his own sales experience and market research, Zhang Jian summed up a set of regional consumption situation in Zhengzhou City, if you also intend to start.

Shops or clothing stores may be used as reference:

The eastern part of the city: there are many institutional units and large companies, and the consumer groups are more powerful. Their habits are to recognize the brand, the quality requirements for the goods are high, it is best to set up a specialty store, shop decoration should highlight the grade, advocate a brand, emphasize the service.

The southern part of the city: a new community concentration area is formed near the Changjiang Road. The development potential is good. It can enter the middle grade brand for large communities, plus the rental of the shops is more cost-effective, which can occupy favorable areas, and the main brand is just launched.

The western part of the city: there are many aborigines and immigrants.

Medium and low, many kinds, price flat, the main price is cheap, the advantage is low rent, low operating cost.

North of the city: there are more workers in the north of the north ring. The college students and young renters are the main consumers. Large scale stores are more suitable. The price is categorization, and the products are mainly sold in youth, fashion and sports style.

Operators can inspect the business circle before opening the shop, and at the same time, it is very important for the storefront to survive and survive.

Zhang Jian's shop in the western suburbs, he chose a variety of low price business, the effect is good, but if the store moved directly to the eastern suburbs, it is not necessarily profitable.

According to Zhang Jian's

Experience, entrepreneurs can choose locations in various regions, and determine the corresponding decoration, display and price positioning, can not carry out a standard. For franchising stores, the franchisee should be asked to provide detailed business survey and business positioning for themselves, rather than the whole city or even cities.