A Good Face Is Half Done.

1. cost principle.

First of all, enterprises are economic entities, and economic interests are important to enterprises whenever and wherever they are.

The fixed cost at initial stage, the variable cost after the operation, and the annual income after the sale of products are related to site selection.

2. the principle of gathering talents.

Talents are the most valuable resources of enterprises. The right place to list the list of retailers is suitable for attracting talents.

On the other hand, the fact that employees are inconvenienced due to the relocation of enterprises often result in employee turnover.

3. close to user principles.

How to choose a facade to do business? Almost all the service industries need to follow this principle, such as bank savings office, post office, cinema, hospital, school, etc.

All stores, etc.

Many manufacturing enterprises also build factories near the consumer market to reduce freight and wastage.

4. long-term development principles.

Enterprise location is a strategic management activity, so we must have strategic awareness.

Siting work should take into account the rational distribution of enterprise productivity, take into account the development of the market, and be conducive to the acquisition of new technologies and new ideas.

Under the background that the world economy is becoming more and more integrated, we must consider how to participate in international competition.

In order to avoid the remote environment, the so-called "noise seeking and avoiding static" means choosing the location of the store according to the location of the store, choosing a crowded shopping area with frequent commercial activities.

The "business circle" is a circular consumption circle consisting of the location of the shop as the center and extending outward to a certain distance.

Traffic conditions, terrain and regional scenery, activity characteristics of customers' activities and customers' income are all factors that determine the good or bad business circle.

Business circles are generally divided into three categories: how to choose a facade for business, mature central business circles, formed business circles and community business circles.

The first category is the core business district of the city, whether it is the city or the outsiders. Generally, the formed business district is a regional commercial office building or development zone. The general customers who are shopping are young people who have a fast pace of life and chase fashion trends. The main consumers of the community type business district are consumers living around the community.

Business circles are subject to various constraints, and their shapes are often irregular. But theoretically, the three levels of the business structure can be represented by three concentric circles of different sizes.

The key is to determine the radius of each level.

Take the shops located in the residential area as an example. Generally, the radius is 500 meters, and the business circle is 1000 meters. The radius is 1500 meters for third business circles, and the walking time is 8, 15, 20 minutes.

In addition, there are purchasing power outside the business circle, such as mobile purchasing power, special relationship purchasing power, etc., but the proportion is very small.

How to choose a facade for business? Of course, the above figures are empirical figures. To implement each store, we need the first-hand residents' survey data as the basis for revision.

Because there are different types of shops and different sizes of shops, the radius of business circles will vary greatly.

The accumulation of relevant shops helps to raise the concern of the same target consumers. People will naturally think of this street when they think of buying a commodity, such as Xidan and Wangfujing in Beijing.

Therefore, the choice of similar clothing in a relatively well-known brand of relatively concentrated business district, the consumer's purchase goal is very clear, can not only enhance the image of the shop, but also help to improve store popularity.