Can Express Delivery Of Online Shopping Platform Be "Close To The Floor And Get The First Month"?

< p > yesterday, the reporter looked at all the electronic business platform of all the courier companies trying to operate, and found that almost all platforms were not popular.

< /p >

< p > < strong > except for food, the scope has been extended to < a href= "//www.sjfzxm.com/news/index_c.asp" > clothing sale > /a > /strong > /p >

< p > opening online not long after the "daily sale" website, the reporter found that every day the electronic business platform built by express was somewhat similar to vip.com, which had been on fire for a while this year.

The biggest feature of vip.com is the "brand discount and time limit sale" mode. After that, all customers, Dangdang, Jingdong and so on have launched an electronic business mode of replicating vip.com mode.

< /p >

< p > in the "home sale daily" home page, there are four main categories: Ladies, men, home and food.

The main content is special sale, which includes seven wolves, < a href= "//www.sjfzxm.com/news/index_c.asp > > underwear < /a >" Jie Liya towel ".

Apart from the different products, the layout and style of the electronic business platform are not much different from that of vip.com.

The commodities provided by the brands are shipped by the merchants themselves, and the agricultural and sideline products such as walnuts and jujube are shipped by the website themselves.

The latter pattern is similar to that of Shun Feng.

< /p >

< p > reporters also noticed that every day express took the strategy of "full court mail" when doing the platform.

From this point of view, it reflects the advantages of express enterprises to do business.

< /p >

< p > unfortunately, reporters did not find sales records and buyers' comments on the platform.

From a number of e-commerce forum and micro-blog, this move has not much repercussions in the industry.

< /p >

< p > the most critical factor in the survival of the electricity supplier platform is popularity and traffic, especially in the form of special stores, relying on small profits but quick turnover.

< /p >

< p > strong > Express electric business or failure, or no human spirit < /strong > /p >

< p > if the "a href=" //www.sjfzxm.com/news/index_s.asp "express business" /a "test water business platform is collectively referred to as" express electricity supplier ", then the collective performance of the plate is not too good.

< /p >

< p > the first to eat electricity supplier crab is STO, and created a platform called "Ai buy net super". The first step is to make Zhejiang market and try to win by regional advantages. It is said that the first self promotion point is located in Binjiang District, Hangzhou.

< /p >

< p > according to earlier media reports, "Ai buy net super" is mainly based on food and daily chemicals, and department stores and small household electrical appliances are subsidiary.

At that time, the marketing director who was in charge of the project said that compared with the distribution of other electric providers, they had more assurance in distribution speed, and planned delivery within eight hours, so that they could deliver three times a day.

< /p >

< p > conceptually, courier companies still have advantages in doing business.

But in fact, when reporters searched yesterday again for "Ai Ai chao chao", the website did not exist. It was said that it had been closed for half a year.

< /p >

Compared with P, SF EXPRESS's "Shun Feng optimization" is long lived.

Moreover, in the first half of this year, it included many cities like Hangzhou in the fresh distribution area, but the popularity was not very strong.

Reporters made a small survey around their friends circle, and found that the number of people who knew the site was very small.

< /p >

< p > opening "Shun Feng optimization" will find that the platform sells almost all of the food, from "send food" to "sell food", the pformation of Shun Feng express is very obvious.

The head of marketing department of the project once told reporters that direct mining is the main feature of the platform.

< /p >

< p > Analysys International analyst Chen Shou sent analysis shows that the cross-border enterprises of express delivery enterprises can make full use of the advantages of distribution and warehousing to form a complete operation system, and ultimately increase revenue sources. But the competition for electricity providers is too fierce. The courier companies lack sufficient resources to support them, and it will be more difficult to break through a bloody path.

< /p >

Mr. P, who has had a consumption experience in the courier e-commerce website, told reporters that the quality of the product itself and the packaging and distribution were all very good, but he used the gift coupons from others.

"If you pay your own money, you may not go to this kind of website, because they are not well-known enough, but you still feel a bit uneasy."

< /p >