Qingdao Textile And Apparel Industry Is Making Full Efforts To Build Its Own Brand.

"Half is heaven, the other half is hell."

A textile industry in our city commented on the trend of the textile and garment market fluctuating dramatically last year.

According to the data of China Textile Industry Association, in the first half of last year, especially in the first quarter, the domestic market demand of textile industry was strong, production and sales growth was significantly improved, and the profitability of enterprises was relatively strong.

But after entering the second half of the year, the tight funds and increasing inventory situation become increasingly serious. At the end of the three quarter, the loss of the textile enterprises above Designated Size reached 11.9%. In the fourth quarter, the textile industry entered the cold winter in the wake of the global economic weakness.

Compared with the general trend of the ice and fire industry in China's textile industry, the green spinning Alliance group of China has gone out of a steadily rising curve. Last year, the order volume and sales volume maintained a steady growth. The sales revenue of the group's self operated business increased by 75.4% over the same period last year, and its profit grew by 30.29% over the same period last year.

"We can overcome multiple disadvantages, mainly due to deep-seated structural adjustment."

Yan Yong, chairman of the group.

Transformation and upgrading is the only way

According to the analysis of textile experts in our city, the textile and garment industry had difficulty in making profits last year. First of all, it was restricted by factors such as the high cost of raw materials and labor, and so on.

In 2011, cotton prices showed a "roller coaster" like a big drop.

"In June last year, domestic cotton prices suddenly dropped, and we had bought cotton as a stock at high prices because of production needs, and the direct loss of profits was 10 million yuan.

At the same time, the rise in labor costs has also given us a lot of pressure. Last year, the cost of labor increased by 15% over the same period last year.

The head of marketing department of green textile group.

The greater pressure than operating costs comes from demand side.

The US debt crisis and the European debt crisis accelerated to spread, resulting in a weak international market and a sharp reduction in orders.

At the China Import and Export Fair held in November last year, the textile and garment enterprises attending the exhibition generally reflected that the order situation in the European and American markets was even worse than that in 2008.

"Not only that, as China's manufacturing industry gradually loses its cost advantages, the processing and manufacturing of textile and clothing is constantly shifting to countries with lower labor costs, such as Vietnam, Bangladesh and Indonesia.

Under such circumstances, the textile industry has no alternative but to speed up pformation and upgrading.

Yan Yong said.

China's textile industry plans put forward that during the "12th Five-Year" period, efforts will be made to improve innovation in fiber technology such as ultra spinning, high spinning, functional and differential.

In the field of high-end fiber, Qingdao textile has been ahead of the implementation of structural adjustment with strategic vision in the same industry in recent years.

Qin Pitao, Minister of integrated management of the green spinning group, said that there are two "rigid bars" that must be met in the green spinning Federation. "Managers must be familiar with all kinds of fiber materials that are popular today. Technicians must be familiar with all kinds of materials.

In fact, the current business model of fiber spinning technology is the biggest achievement of Qingdao textile deepening reform.

"We rely on the technological advantages of 100 years of accumulation and the ability to innovate in recent years, and start from the forefront of the industrial chain to carry out R & D, production and manufacturing of high-end fibers, and then through the dumbbell type and integrated development based on factories, R & D and brand, to drive yarn, fabrics, home textiles, clothing and so on.

According to statistics, last year, 5000 new yarn varieties were produced by the spinning and weaving company using the top quality fiber trial spinning. It became the only national multi component differential yarn grey cloth development base. The new yarn blended with antenna and modal fiber was the first national market share, reaching more than 35%. It became the "Chinese functional textile expert".

Continuously improving profitability

When the functional and differentiated products, which are guided by new high-end fibers, are gradually becoming the main force, the anti risk ability of Qingdao textile industry is enhanced.

Last year, cotton fibers accounted for only 20% of the fiber materials used in the textile association. Most of the others were Tencel, Model, bamboo fiber, spun silk and soybean fiber, and the "gold content" of these fibers was much higher than that of cotton fibers.

"Last year, the market price of cotton fiber per ton was about 20 thousand yuan, while the price of Tencel and modal was 30 thousand yuan per ton, and the price of cashmere fiber per ton was as high as 300 thousand yuan.

For example, we use staple fiber and multi component technology to produce fabrics, and the profit rate is at least 10% higher than that of ordinary fabrics. "

A technical staff member said.

Compared with the high-end products and technologies, the independent brands that have more influence on the textile industry are more profitable.

According to the relevant data, due to the lack of internationally competitive original brands, although the output of China's garment industry has accounted for 1/4 of the whole world, the market value obtained from the pnational industrial chain is only 15%-20%.

In the field of yarn and fabric, more than 90% of our products are flagship "green spinning" brand, and the brand influence is expanding.

In the future, we will strive to build our own brand of home textiles and clothing, and step by step to enhance the profitability of Qingdao's textile industry.

Yan Yong said.