"Peacetime Business" Is The Key To The Success Of Sales Promotion.

Due to the increasingly fierce competition in the home textile industry, price war and promotion war have become the main means of seizing tourists and increasing sales volume. Manufactor Lack of guidance in terminal operation, so that the terminal shows "today you are 50 percent off, tomorrow I am the 3 fold." phenomenon 。 Many people regard promotions as the lifesaving straw in their hands and put everything on the sales promotion. It seems that there is a market if there is a good sales promotion. Sales volume 。 The intensification of price war has made competition more vicious. Narrower thinking has led more and more dealers to go to a dead end.

Grasp the relationship between "usual business sales" and "sales promotion activities"

Many dealers think that breaking through is not difficult. As long as the norms do well in "peacetime operation and sales", it is not difficult to do well in sales promotion activities. The question is whether the dealer has such a sense or whether he has such confidence. In the usual business process, the vast majority of dealers do not have patience. When sales are sluggish, prices will be reduced, and sales will be promoted.

The relationship between "usual sales" and "sales promotion" is complementary and mutually reinforcing. Peacetime business is to accumulate popularity for promotional activities, and promotional activities are for peacetime business propaganda. But the most important thing is usual business.

In the usual operation, we should do the following aspects:

1, the maintenance of brand image. It includes not only hardware such as product display, hygiene environment, door image, but also software such as personnel quality. Any aspect of failure will make your brand image fall short. We often say that "details determine success or failure", and the maintenance of brand image is also the same, starting from details.

2, the establishment and improvement of membership system. According to the 20/80 principle, 20% of the consumers will bring 80% sales volume. Only by establishing and perfecting the membership system can we consolidate our old customer groups, so that we can reduce the existence of uncertain factors in the daily operation of the franchised stores.

3, brand promotion activities. If you want more people to know your brand, then you have to promote. The era of "wine is not afraid of alley" has passed. In addition to advertising promotion, from the current situation of home textile management, I think more promotion should be concentrated on the terminal.

4, group buying. Group buying accounts for an increasing proportion of sales, and it is also a way to expand brand awareness.

5, inventory management. Only by doing a good job in inventory management can we achieve targeted sales and targeted sales, otherwise we will encounter the crisis of cash flow.

Of course, there are still many aspects to be done in the normal operation. The above mentioned are just the main aspects.

In order to improve the popularity and enhance the occupancy rate, we can do a good job of "selling and selling normally". Under such a premise, it is easier to operate promotional activities. But before we do promotional activities, we need to understand a principle: promotion is based on enhancing brand awareness, followed by sales promotion. Promotion can attract more potential consumers. After countless attempts at consumption, it can produce second or third times under the influence and call of the brand. Consumption.

Although the market competition is competitive, it has not yet reached the point of "seeking death" or "waiting for death". We should have both fish and bear's paw because we have good sales and good sales. Because there is an inevitable market relationship between them. Ignoring any party will bring serious consequences.