Brand Innovation Of Spring Enterprise Innovation Record

Join research institutes to become a new way to enhance brand culture

Cooperate with research institutes to research and upgrade brand culture

The seven wolves have been committed to building their own brand culture, and their brand culture appeal is the best witness.

The market war of today's clothing enterprises is, in the final analysis, a brand war and a cultural game.

In order to achieve considerable development, clothing enterprises must take culture and brand building as a strategic support and traction for business development.

Zhou Shaoxiong, the head of the seven wolves, said that the construction of brand culture can not only give brand personality and characteristics, enhance brand value, but also maintain and expand the market share, and make the brand image the key to consumer recognition and loyalty.

In China's clothing industry, the first introduction of CIS identification system was the introduction of the seven wolves, the first to set up a monopoly store, the first to sponsor Real Madrid China bank, and to start sports marketing; the first was to work with The China Academy of Art and Peking University TV research center to lead the Chinese apparel industry.

At the end of October 2009, the white paper on PEAK social responsibility report was released jointly by BV, the world's most international certification body, and the Southern Weekend Chinese Corporate Social Responsibility Research Center.

According to the insiders, the biggest feature of PEAK's social responsibility report is to get rid of the past state of corporate social responsibility and self reliant and unreliable state. The BV, the third party of the world recognized authoritative certification body, has been introduced into the corporate social responsibility research by taking the enterprise report as the core of the corporate social responsibility research.

Before that, even the China branch of MNCs did not know what kind of responsibility system was suitable for the development of Chinese land enterprises.

Domestic corporate social responsibility lacks a unified and authoritative standard. Enterprises often fall into a dilemma when formulating their own corporate social responsibility policies and promoting CSR achievements.

Especially in private enterprises, the right to speak in the field of social responsibility has been neglected because of the imperfect system and the difficulty of supervision.

The positive exploration of Quanzhou private enterprises in this aspect can be said to open a new window for CSR in China, and find a new way of thinking to improve the social responsibility consciousness of enterprises, industries and industries and become a standardized evaluation system.

"Enterprises dare to ask the third party to authenticate corporate social responsibility, which shows that the private enterprise is very confident. It also shows that the company is very practical in fulfilling its social responsibilities, and undoubtedly helps to enhance the brand image of the enterprise."

Bao Yujun, a consultant to the China private (private) Economic Research Association, said that the practice of the third party to authenticate corporate social responsibility is the embodiment of its introduction of modern enterprise management system, which has set an example for China's private enterprises.

Fashion originality and brand personality

Make clothes

"I hope that through the implementation of brand culture strategy, we can truly enhance the brand's original ability in clothing culture."

Wang Liangxing, President of Li Lang (China) Limited, understands that the clothing culture is not just clothing itself, but also needs to convey a way of life through clothing.

"It's not just about designing a few clothes, doing a few shows, or buying some works of art to attend several art festivals.

We must inculcate a spirit of culture and art to every employee, agent and dealer. "

He said.

Over the past two years, the rise of raw materials and the rising cost of labor have deeply troubled the clothing enterprises in Fujian.

"The only way to deal with this situation is to raise the premium of the brand. If our brand can really achieve the level of Armani or D&G, then the cost is not a problem."

Wang Liangxing said that the ultimate goal of fashion and creativity is to make him a truly leading company.

"Clothing is a fashion industry. Innovation and change are things that we have to consider every day.

No fashion, outdated, no way out.

I want to do what will be released in the future and what will be in the market.

He said.

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Using animation to enhance influence

Green's children's clothing tick tock's brand image "baby bear trumpet" has been pformed for 3 times in ten years. From the initial step, the trumpet cub is like "evolution" until now it only keeps the shape of the little bear's head trumpet. In order to enrich the brand culture connotation, last year, Green's children's clothing tick Tat tick worked with the animation design company to develop the animated works that highlight Green's brand culture.

"Tick Tat will use animation to enhance brand influence, not only bear bears as trademarks, but also create an animation brand of their own."

Zhao Jianhe, chairman of Fujian Green Group Co., Ltd., founded in 1997. The brand of the trumpet bear is the cartoon character of the brand. It has been changed for many years. In 2005, Green found a professional bear design company, and this is the third generation.

"Children's wear is a special group of children, so the cartoon image should be more playful and more concise and lively."

He said.

Set up micro-blog to monitor brand image

A few days ago, Qipai opened official micro-blog in Sina, and actively promoted enterprises and brands through micro-blog.

This is Qipai after the successful operation of the seven brand true love community and Qipai official blog, once again set foot in the "grassroots" marketing of the Internet media.

Qipai group related personnel introduced, Qipai set up enterprises micro-blog also has the most important significance is to help enterprises to brand image monitoring.