Nike Has Opened A New Flagship Store, And The Way You Buy Shoes Has Been Renewed.

In the early October,

The world's first House of Innovation "Nike Shanghai 001" is in the world.

Opening.

In this new Nike flagship store, you can buy Nike cross category products, you can personally experience Nike's frontier innovation, and customize your own.

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The outer wall of the flagship store's first floor is very special. At first glance, it looks like a lot of airbags.

It is said that this specially designed exterior wall is inspired by the Nike air cushion technology and the speed and momentum of the athletes.

Men's district

Nike Shanghai 001 has a total of four stories, with an area of 3822 square meters, using experience based environmental design.

Nike has created a shopping experience and special product display area for men, women, children and sports shoes enthusiasts.

Nike Shanghai 001 also has exclusive service space for members of NikePlus, and combines with Shanghai's local culture, the theme area of "single door and exclusive Shanghai", as well as the display of seasonal main style and the Nike home story of brand story.

In the flagship store, the most striking number is the core midfielder, the LED giant screen that runs through four levels.

The NikePlus members of the shop can scan the code on the spot and experience the gravity induction and digital motion test in the core midfield area.

The LED screen will refresh scores and dynamic rankings in real time.

This is an attempt to buy shoes and try shoes.

This area of Nike shoes will make friends who love shoes linger on.

At the top there is a three story shoe conveyor. This dynamic art device is mainly used to display the birth process of classic sneakers.

Nike Shanghai 001 is also the first flagship store to provide "BESPOKE service" in Asia. After booking this service, you can customize your exclusive shoes from materials, soles and shoelaces to accessories according to your preference, inspired by Nike designers.

In the "Nike by You" area, you can buy Air Jordan 1 or Air Force 1 pure white shoes, you can try the dip process in the store to graffiti the shoes.

The whole flagship store is conveying sports, fashion and technology breath to customers, and such offline experience is estimated to be incomparable.

And online experience is related to the full start of mobile payment, as well as the use of WeChat applet.

Women's in store

In Nike Shanghai 001, customers can use mobile devices to help customers complete quick payment, so you do not have to ask the counter to line up to pay the bill.

That is to say, after trying out the clothes in the fitting room, you can get the clerk to pay the bill, and even hesitate to go to the counter to check out.

Nike uses WeChat Mini program "Nike Shanghai 001" as the mobile terminal entrance of their members. Besides the Nike calendar and new information, it can also make customized customized services.

Nike's Shanghai 001 store highlights Nike's Consumer Direct Offense strategy.

The strategy was launched in the 6 month of 2017, which means that they are improving their efficiency on a large scale, focusing on the promotion of cities in 12 countries to meet the needs of consumers.

Shanghai is one of the cities.

From this flagship store, Nike is paying attention to digitalization while conducting online diversion through offline channels such as small programs.

In addition, the store has also become a community of Nike Plus members.

Nike Shanghai 001 opened in the National Day this year before the "House of Innovation" in New York. It was less than half a month after the end of September, when Nike released its Q1 financial report in fiscal year 2019.

The report shows that Nike's global revenue grew by 10% to $9 billion 948 million over the three months ended August 31st, and net profit rose 15% to $1 billion 100 million.

Nike said that in the quarter, the Greater China region performed best, with revenues of $1 billion 380 million, slightly lower than the market forecast of $1 billion 400 million, an increase of 24% over the same period.

Although the Greater China region performs well, its revenue is also "braking".

Because compared to Q4 revenue in 2018, the year-on-year increase was 35%.

However, despite the brakes on sales, it is undeniable that Chinese consumers' enthusiasm for Nike is significantly higher than that of other markets.