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The Name Of Women'S Clothing Store Is How To Make People Memorable.

2014/12/31 21:31:00 42

Women'S Clothing StoreMarketingOperation

The name of a clothing store is not arbitrary, but also must comply with certain principles.

Such clothing shop name can play the purpose of attracting customers and letting customers remember deeply.

Generally speaking, clothing shops must follow two principles when naming names.

Next, Xiaobian will tell you what these two principles are.

In archaic language, there is a cloud: "a name is not regular, but a word is not right."

The name of a clothing store must be justified and worthy of the name. Once the business is not done, the clothing store's business will be affected, and the clothing business will certainly not be able to make money.

Hence, proper adaptation is the essential feature of a good shop name.

Of course, this is a good reputation and a true name for clothing business.

The name of clothing store is to seek truth from facts and be worthy of the name. In this way, it can reflect the management characteristics of the clothing operators and reflect the excellent quality of the clothing products sold, so that consumers can easily identify and purchase desire.

As for the name of clothing store, the name of clothing store should not be too complicated according to the requirements of communication. Otherwise, it will cause side effects.

The best clothing shop names should be pragmatic, not exaggerated, easy to read and easy to understand.

If there are clothing businesses

Shop name

When using overlapping words or unusual words as clothing shop names, this way

customer

Not only can not recognize, but also can not read, for these strange shop name shop, customers do not like to shop.

purchase

The product will not be patronized next time even if it enters the shop, because it can not remember such a shop name.

If you are going to create a brand of your own dress, and are thinking about what name to name for your new brand, but you have no inspiration or idea, then you can refer to the name of other women's clothing brand, perhaps you can find inspiration and inspiration from it.

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Large shops: shop area is more than 150 square meters (area is a reference factor, more critical is staffing), shop assistants configured more than 6 people, such shops scheduling is often the shop manager on the middle class, also called the administrative class.

The manager's function is mainly based on shop management, and does not bear personal sales targets, so the most important thing is to assist sales in busy areas.

Medium-sized shops: the shop area is about 60-150 square meters, and the general staff allocation is 4-5 people.

This shop manager is also mainly shop management, and does not need to assume personal sales targets, but because the shop is small, shop work is not so much, so a lot of time also need to do sales, generally can distribute the sales performance to the shop assistant.

Small stores: the shop area is about 40-60 square meters, and the salesperson has 3 people.

Such store managers usually lay equal emphasis on store management and sales. If the store manager is assigned to a class, he or she usually assumes the sales targets of individuals or classes.

Counter: in the department store, a small area, shop business is very few, so shop managers like to sell mainly.

According to the above classification, I think from the shop scheduling, distribution of sales indicators, you can make clear the center of focus of the shop.

For large and medium-sized shops, the store manager does not have to spend too much time personally receiving customers. Even if the manager is a super salesperson, she should also be a salesperson through teaching and counselling.

In addition, brand positioning also has a certain impact. Generally speaking, the high-end brand store manager, besides shop management, is more concerned with serving important customers, and more inclined to serve rather than sell.


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