Marching Into Cross-Border Electricity Supplier To Upgrade Again

Limited time Sha, the national bargain, ladder, big fight, global optimization, big s push, Lassa Yan election...... Since it was formally launched in November 1st, " La Sha "Global shopping" has created a new global shopping experience. At 20 pm on November 10th, "the global purchase" Double 11 "The ceremony of the heart" activities on the line, gathered. Underwear Socks, suits, bags, soap and other preferential products to meet the national Carnival "double eleven" consumer shopping tide.

　　 Marching into cross-border electricity supplier to upgrade again

According to the world clothing shoes and hat net, "La Sha global purchase", which was founded in 2014, has been upgraded by the "Sha Sha group mall" which was founded in 2014. It is a breakthrough of the traditional transformation and upgrading of the traditional enterprises to cross-border electricity providers. It is a concrete measure to respond positively to Yiwu's efforts to develop import trade and greet the cross border electricity business comprehensive test area.

"On the basis of the 4 million fans accumulated over the past three years since the operation of the micro mall, we have made two development of the existing members. This is a new attempt, but it is also consistent with the development of the market." Gong Guohua, director of the operation of "La Sha global purchase", said that before the "Sha Sha group mall", it was mainly based on its own needle cotton products, relatively speaking, brand and category were single. How to develop the number of members, how to build a strong e-commerce platform and how to give full play to brand advantages has become a problem for this young team.

In the face of the global "Internet +" era, in the face of the increasingly abundant consumption demand of consumer groups, the company has made its own new choice, which allows the platform of electronic business to graft on the wings of global interconnection. "When this idea came out, we did in-depth market research to dig up the consumption tendency of the platform and even the whole market. At the same time, we also refer to learning such platforms as NetEase's strict selection, gathering and so on, to learn from each other's strengths to make this project. Gong Guohua said.

　　 Continue to broaden the thinking of the appearance of rea.

"In the platform, we still use the products of our company as the main products, but we have increased the quality products at home and abroad, involving cosmetics, maternal and infant products, shoes and bags, clothing and so on. Gong Guohua, while holding the cell phone to operate, explained in detail the various promotional activities currently being promoted, "increased interest, and also made some efforts in the text. In this way, the participation of the whole people and the exposure rate of" the global buying of the "Sha Sha were also promoted.

In the market, it is not only a product, but also a brand effect. The online sale of "the global purchase" is to make full use of the power of brand effect. According to the briefing, at present, the overseas selection and products of strictly selected products are strictly controlled before they can be entered. In Gong Guohua's view, when people rely on him, they will also rely on the products recommended by him, which will promote the new market.

　　 Based on entrepreneurship and innovation, losha, new chapter

When it comes to the advantages of the online operation of "La Sha global purchase", Gong Guohua said, the most important thing is still the hard strength of Yiwu market, the import commodity city, the bonded logistics center, etc. these international elements provide convenience for the cross border electricity supplier. "Including logistics, including talent, Yiwu's economic and trade development boosts our new industrial upgrading, and the" global purchase "is also the upgrading of traditional enterprises. At the same time, we also hope to drive those fans over the age of 40 to develop younger.

According to the introduction, the future of "global buying" will become a comprehensive service platform. "We will launch global tourism, global buyers, fashion customization, etc., to drive the development of wholesale and fashion trends, and make global purchases and global tours into global tourism, closer to consumer demand and truly" selling the world and buying the world ".

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