The Biggest Price Cut In Muji History

According to the world clothing shoes and hats net, since January 2018,

In Japan, the price is going down again.

A total of 2400 commodities were involved in the price reduction. 2400 means that MUJI products will be sold in Japan at 40%, which is the largest price cut in Muji history.

Those involved in price cuts include groceries,

There are many categories of clothing and groceries.

There are many popular selling products, such as the mattress mattress from the original 35 thousand yen (about 2030 yuan) to 2.99 Wan Riyuan (about 1734 yuan); three pairs of socks socks 100 yen (about 5.8 yuan), the price of 890 yen (about 52 yuan); notebook computers can be bought from the shoulder bag back from 3990 yen (about 231 yuan) to 2990 yen (about yen).

As for curry, tea bags and other foods, the price of the mantissa will be eliminated.

As a matter of fact, in 2017, Muji has experienced two rounds of price adjustment in the Japanese market. At the beginning of the year, 300 items of clothing and food were depreciate, and the price of 1500 yuan (about 90 yuan) T women's shirts was reduced to 990 yen (about 57 yuan). In June, Muji again announced that the price of 113 items of clothing and groceries based on autumn and winter clothing would be reduced, and the sweaters and scarves and other commodities at least 1000 yen (about 58 yuan).

MUJI in China

The price reduction is more frequent.

Reporters have seen the official WeChat account of Muji. Since 2017, Muji has launched more than 15 "new pricing" and "limited time special benefits".

In the 9 month's "new pricing", the kettle was adjusted from 490 yuan to 400 yuan, and the feather was totally reduced by 1000 yuan in all two styles, and the reduction in clothing and clothing products was 20-40 yuan.

In November 9th -11 30, Muji started another round of price cuts. Some of the autumn costumes are being promoted by 10 percent off, two, and 20 percent off.

During the double 11 activities, the three neck pillows became the main products of Tmall flagship store, with a discount rate of 29% off.

At present, Muji has around 850 stores in the world, and focuses on the overseas market dominated by China. It has opened 50-60 new stores every year.

The increase in demand for sale goods makes MUJI products purchase at a lower price. Improving logistics and simplifying packaging also help to reduce the cost of MUJI products to a certain extent.

But it is also a discount sale. The results of the local market and the Chinese market are different.

Despite frequent price cuts, the two quarter of 2017 fiscal year (6-8 months) sales of Muji in the same area in China increased by only 1.8%.

In the face of lower price competitors such as NetEase's strict election, MUJI products, which have made relatively slow progress in the field of electronic commerce, have fallen into a passive situation.

In the Japanese local market, the sale of Muji straight shops increased by 11%.

This may also be an important reason why Muji will choose to cut prices in a big way early next year, but it may be accompanied by a decline in profit margins.

More interesting reports, please pay attention to the world clothing shoes and hats net.