What Secret Does Rebecca Minkoff'S Digital Store Have?

Digital means have become the only way for entity store reform.

American luxury brand

It has been exploring the most effective way to digitize and launched the first "digital" store in November 2014, which has brought considerable returns.

According to media reports,

The annual sales volume of physical stores equipped with intelligent equipment has increased by more than 200%.

(Rebecca Minkoff set up an intelligent image wall in a flagship store in New York).

To this end, let's take a look at the secret store of Rebecca Minkoff.

According to the world clothing shoes and hats net, the United States

The brand Rebecca Minkoff has set up an intelligent image wall in its flagship store in New York. Consumers can browse the commodity information through this wall, including checking the merchandise inventory in the store, watching model videos, etc.

In addition, consumers can also order free drinks such as coffee or champagne through the device.

So when a customer enters a phone number on the screen and chooses clothes that he wants to try on, he can have a cup of coffee on the side. At the same time, the clerk will have the fitting room ready according to the products selected by the user.

Rebecca Minkoff is equipped with smart mirrors fitting room, which can automatically adjust the light function has been emphasized by the brand.

It is understood that the device provides four kinds of lighting options, including Broolyn in the early morning, High Line afternoon, the Hudson river sunset, SoHo midnight, it can adjust the light source according to the user's location in the fitting room, and users can also change the light source according to personal needs.

For example, when a user wants to see what he wears in the sun, or when he looks at a cocktail party on a garment, he can feel it directly through this function.

In addition, when consumers want clothes of different colors or sizes, he can press the buttons on the screen and ask the salesmen to send them in a few steps.

In this way, consumers do not have to leave the fitting room to change.

(Rebecca Minkoff has a smart mirror fitting room, which can adjust light automatically or contact shop assistants).

When consumers wear clothes, the device will also identify the specific products on the FRID labels on the clothing and display them on the screen. The designer will also be accompanied by costumes.

Insiders analyzed this technology, this technology can help entities retail catch up with rich data of e-commerce channels.

Rebecca Minkoff said, "through this mirror, we learned that a leather jacket was tried out 70 times in a week, but no one bought it. Half of the consumers would change the size through the touch screen, which also reflected some size problems and so on."

In view of this, this low cost mirror can really bring many additional value to retailers. On the one hand, it can enhance user experience, while on the other hand, it can also fine adjust products and store operations after obtaining user data.

According to the world clothing and shoe net, Rebecca Minkoff also set up cameras in public places to observe the behavior of users when using mirrors.

In addition, it also adjusts the products displayed by the smart mirror through two kinds of content tests, A and B, displays A content to a part of users, displays B content to another user, and then statistics which content has higher conversion rate.

However, intelligent image wall and intelligent mirror are not enough. Rebecca Minkoff should carry out digitalization to the end.

At the beginning of this year, Rebecca Minkoff began to try RFID self checkout system at New York store to help consumers pay and unlock security labels on iPad so that consumers no longer have to queue up to pay.

Brand co-founder and CEO Uri Minkoff think, "today's physical stores are getting heavier and heavier.

Some consumers will think that these devices enhance the style of the store, and some users will see the practical value of these intelligent devices. However, what we want to do is actually to find ways to give some efficient functions on the Internet to the physical stores, which can enhance efficiency and enhance consumer experience. Why not?

Analysts also believe that a range of new technologies adopted by Rebecca Minkoff is also a way to attract young consumers.

It is understood that the brand is also good at using social media to promote itself, including social media Twitter, Pinterest, Instagram, etc. Its Twitter account has 900 thousand fans and Ins accounts have 780 thousand fans.

Not long ago, it also tried to buy and buy.

Rebecca Minkoff's 2017 Spring Fashion Show

According to the official website of the brand, it now has 10 stores, including 4 stores in the US market, 3 stores in Hongkong, Dubai, Inchon, Thailand and Bangkok.

According to previous reports, as one of the Asian expansion plans of the brand, Rebecca Minkoff will open 4-6 stores in Hongkong by 2018 and will be stationed in mainland China and South Korea.

And if the brand brings its digital stores to the Chinese market, will it also leverage young consumers in China?

More interesting reports, please pay attention to the world clothing shoes and hats net.