Zhu Guoxue Released The "2012 China Textile And Clothing Circulation E-Commerce Application Research Report".

Recently in "2012 China"

On the forum of e-commerce development, Zhu Guoxue, Deputy Secretary General of the China Textile Industry Federation circulation branch, released the "2012 China Textile and apparel circulation E-commerce Application Research Report".

In 2011, the total sales volume of textile and clothing (regulated enterprises) was about 5 trillion and 400 billion yuan, and the total retail sales of clothing consumer goods amounted to about 1 trillion and 400 billion yuan.

It is estimated that the B-B category of textile and apparel e-commerce channels accounts for less than 20% of the sales volume of traditional channels, while the penetration rate of apparel network retail is 14.3%.

E-commerce channel of textile and clothing has become an important way for enterprises to open up the market and increase sales revenue.

Over the past 2010-2011 years, China's textile and apparel e-commerce market has seen a trend of rapid growth, diversified and diverse subjects, and increasingly active application of traditional e-commerce.

Textile and apparel products have always been the largest category of e-commerce market. In recent years, they have maintained rapid development, especially in apparel online retail pactions. The growth rate in 2010 is 111.2%, and the growth rate is 94.7% in 2011. It is estimated that by 2014, the overall scale of the apparel online retail market will reach 519 billion 500 million, and the proportion in the overall online shopping market will remain at around 27%.

The types of e-commerce platform in garment industry show various lines. According to the professionalism of service, they are divided into large comprehensive platform, vertical professional platform, raw material commodity platform and enterprise self built platform. The first three belong to the third party public platform, emphasizing service and function, enterprise self built platform supply chain stability, emphasizing brand and rapid response.

According to the circulation branch statistics, 45.45% of the professional market in the professional market through self built platform, merchants to develop e-commerce business, merchants self built brand website to carry out e-commerce has 27.27%, with third party e-commerce platform to develop e-commerce 54.55%.

At the same time, nearly 40% of the merchants adopted three kinds of e-commerce channel resource combination application mode.

The rate of e-commerce application in the eastern region is higher than that of the central and western regions, such as the Hebei Qinghe. Because of the particularity of its commodities and the importance of the local government to the construction of electronic commerce, the rate of commercial e-commerce application is higher than 70%.

In the construction and development of e-commerce, the professional market, starting from its own reality and the needs of merchants, provides e-commerce services to merchants, saves the cost of e-commerce application and improves the efficiency of e-commerce application.

In addition to providing e-commerce platform for market traders, we provide meticulous and professional services to businesses in terms of site renting, supporting services and electricity supplier trusteeship.

At present

In terms of services, 70.59% of the technical consulting group and 61.76% of the personnel training category are the two most urgent services in the current stage of "electric shock".

In addition, logistics, financing, public professional photography, network access, and other e-commerce services to expand the development of most of the services have been set up.

At the same time, through professional market platform, e-commerce operators, outsourcing service providers and software vendors will be gathered to serve the needs of e-commerce entrepreneurs.