Adidas Brand Achieves Partnership With The Fourth World Gay Games

In April 26th, it announced that the brand entered into a partnership with the fourth World War World (OutGames).

It will be held in Miami, USA from May 26th to June 4th this year, including 24 sports events, human rights and cultural activities.

Contestants from more than 40 countries are not restricted to the LGBTQ population but are open to all.

The "world Gay Games", called World OutGames, is actually the same origin as the Gay Games, which began in San Francisco in 1982.

The latter has held nine sessions so far, and all the refreshing records of the games are regarded as valid and recognized by the international sports organization.

In 2006, the seventh Gay Games, originally scheduled to be held in Montreal, Canada, was divided by the Federation of host party games and the Preparatory Committee. The Gay Games was pferred to Chicago, USA. In the same year, Montreal started its first World OutGames.

If we want to talk about the difference between the two sports meet, the success of Gay Games has enabled the US government to agree that HIV positive foreign athletes can enter the competition, promoting the change of concepts and morals, and reducing the fear of AIDS for the society.

At the same time, OutGames pays more attention to linking sports and human rights and gaining more community influence by participating in political issues.

Last year there was news that Hongkong, China was bidding for the tenth Gay Games in 2018, but at last the organizers decided that the match would be held in Paris, France.

In addition to these two events focusing on gay rights and interests, there is also a "Euro Games" around the world, sponsored by the European Federation of gay sports.

In the press release, Adidas stressed that the two sides were "partners", not just sponsors.

According to the public information of World Out Games's official website, Adidas is the highest level brand diamond sponsor of the event, followed by the gold sponsor Coca-Cola, the bronze sponsor Bacardi.

As a sports brand, Adidas may be the first company to sponsor such sporting events. In 2014, there was no sports brand in the list of sponsors of the ninth Gay Games.

Majority

It will choose to launch limited products during the gay pride month, such as the "Be True" series released by Nike in 2012, Adidas's Rainbow Stam Smith and Superstar, CONVERSE and Levi s, and so on, and began selling rainbow products in the pride month.

During the games, the fourth global LGBTQI human rights conference will be held. Human rights activists, researchers, legal scholars and trade organizations from around the world will participate.

In addition, there are a series of cultural activities including art exhibitions, Robert Pinsky poetry recitation, film festivals, and so on.

Mark King, chairman of Adidas North America, said we need not worry that there will be opposition. "Companies must have their own values."

For more information, please pay attention to the world clothing shoe and hat net information report.