2017 Shanghai International Uniform And Garden Wear Exhibition: Releasing The New Power Of Industry Innovation

Nowadays, our country

The rapid pformation of industrial development has shifted from the highly dispersed and small-scale elites to industrial clustering and industrial scale pformation.

With the introduction and further implementation of the new national school uniform policy, the consumption of school uniform market is also upgrading at the same time, and the industry's entry into the standards has led to a virtuous cycle of "good money eliminating bad money" in a campus clothing market. Therefore, it is foreseeable that in the next few years, the campus clothing industry must be a fierce knockout competition. In this environment, enterprises themselves must quickly upgrade themselves, improve production efficiency and production quality, and rely on the advantages of industrial clusters to develop together.

It is foreseeable that the campus clothing industry will be further marketable and pparent in the future, and the commercialization of the industry will be even higher. In the entire school uniform procurement chain, the parent committee, students and school teachers will play a positive role in promoting the government's education department.

Therefore, in the pformation and change of the big market, the upper garment enterprises must understand the current development trend, adjust their business strategy in time, and formulate corresponding marketing development ideas according to the market changes.

Therefore, under the environment of campus clothing industry, "2017 Shanghai international school uniform".

"ISUE" will take the theme of "optimizing the market mechanism and renewing the business concept" as the theme. We will join hands with the enterprises in the campus garment industry to make spontaneous changes, and work together to further cultivate the next generation of China's education market. We will strive to promote a more fair, just and open market mechanism for the Chinese campus dress industry, promote the reform of the enterprise's integrity and self orientation, and release the new power of the industry's innovation.

The brand, personalization and internationalization of the garden clothing will serve China's youth education.

2017 the Shanghai international school uniform and garden wear exhibition is expected to display a scale of 20000. 200 high-quality brand enterprises will be invited to participate in the exhibition. 16000 principals, purchasers and kindergarten heads will be invited to visit and purchase at the same time. They will jointly present the Chinese classic school uniform garden event, so that the market participants can deeply connect each other, and create a professional service platform with the functions of industry leading and business purchasing.

Shanghai international school uniform and garden Wear Exhibition invites all professionals and purchasers to gather together at the Expo 2010 Shanghai exhibition hall on 20-22 April to make a contribution to the development of China's campus apparel industry.

Related links:

Under the background of mandatory provision for school uniform, school uniform consumption habits have been basically mature, but the category is single and the quality is uneven. Considering the low entry barriers, the decentralization of the decision-making body and local protection, the market structure of the school uniform industry is very scattered; and the business model based on the "circle" restricts the brand trend of school uniform products.

In view of the low concentration of the school uniform industry and the high rate of quality failure, we think that the industry itself is in a small profit under the background of the high cost of order acquisition and the existence of the highest price limit. The lack of production and marketing process and the lack of regulatory links have led some manufacturers to maintain profits through reducing quality, resulting in the phenomenon that "bad money drives out good money", and high-quality manufacturers are forced to withdraw from the market.

The market size of school uniform industry in China amounts to about 800 billion yuan, analogous to the consumption situation of Japanese non-agricultural family uniforms. Taking into account that school uniform products belong to the category of children's clothing and affected by population structure, consumption level and consumption habits, the growth rate of children's clothing is taken as the lower limit of the school clothing industry. Considering the fewer policy restrictions of private schools and the relatively higher consumption ability of students in private schools, the market size of our school uniform industry is expected to exceed 133 billion 760 million yuan in 2020 years. The annual compound growth rate of the school uniform market in 2014-2020 years is 9.3%.

Among them, in addition to the high quality school uniform products to replace the low quality school uniform product consumption, on the other hand, it comes from the rich consumption scenario (such as sportswear uniforms and uniform uniforms to match different campus activity scenarios).

Following the introduction of the industry's guiding policies, anti-corruption has expanded from the political and business fields to the education system. Under the administrative deterrent effect, the cost of "Rent-seeking" has been increasing and the orders are being marketed. The dominant manufacturers represented by Georges Bai and Dang Yang create a strong intervention. In the background of the increasingly saturated local market, the Japanese and Korean school uniform enterprises try to expand overseas in the Chinese market first. Recently, the old clothing enterprise Bosideng announced the establishment of a school uniform joint venture with Smart F&D, which will aggravate the market competition or further boost the market of the school uniform brand.

For more information, please pay attention to the world clothing shoes and hats net report.