[Knitting Exhibition] Opens A New Era Of Knitting Fashion

With the development of the strategy of "one belt and one road", "China made 2025", and the national strategy of "13th Five-Year plan", China's textile and garment industry has more and more clear understanding of its own future development direction.

Against this background, the textile industry should change from traditional industries or labor-intensive industries to technology industry, green industry and fashion industry.

The introduction of the "three products" strategy and the textile and garment clusters represented by knitted garments provide excellent policy opportunities and opportunities for developing varieties, improving quality and creating brands.

Knitted apparel has its unique advantages through its special weaving process. More and more fashionable knitted garments with garments and unique design styles have been favored by consumers.

After ten years of development, PH Value China International Knitting fair, jointly established by the China Knitting Industry Association and the China Council for the promotion of international trade, has been more clearly positioned in the two quarter of spring and autumn and gradually accepted by the market.

The spring knitting exhibition focuses on the professional exhibition of knitting flat products, focusing on the new development trend of the knitting industry and analyzing the new fashion and trend of knitting.

Yang Jizhao, vice president of China Textile Industry Federation and President of China knitwear industry association, said that this year the knitting cluster and enterprises are actively participating in the exhibition.

The development space and potential are still great.

Around the supply side reform, the products developed by knitting enterprises have returned to the needs of consumers. Based on the background of industrial development, the spring knitting exhibition mainly focuses on knitted sweaters, which reflects the trend of pformation.

In addition, the knitting exhibition shows the development trend of knitted sweater and promotes the development of enterprises to a large extent.

Five major knitting industry clusters

Knitted products accord with modern people's advocating natural and healthy life style.

After years of development, the concentration of China's knitting industry has been greatly improved, and the development of brands and industrial clusters has been greatly strengthened. Not only has a number of leading enterprises with over 10 billion sales emerged, but also industrial clusters have shown strong agglomeration effects and diffusion effects.

Industrial cluster is an important way to promote regional economic growth. It is also an important way to realize regional innovation system. The sensitivity and guidance of industrial clusters to new things can directly affect the downstream market, create new consumption items and patterns, and ultimately change our consumption concept.

As the side refraction of the development of China's knitting industry, the platform effect of PH Value China International Knitting exposition is becoming increasingly apparent.

The exhibition area is 8500 square meters, with more than 120 exhibitors. The exhibits are mainly knitted sweater, woolen sweater, cashmere sweater, knitted fancy yarn and so on. The exhibition hall is shared with CHIC exhibition hall 3.

At the 2017 PH Value spring summer knitting exhibition, five major knitting cluster Pu Yuan, Honghe, Haiyang, Qinghe and Dalang will display their comprehensive strength with knitting yarn and knitted designer brand. Once again, the exhibition will be displayed in the brand name of the regional cluster.

Yang Jizhao pointed out that under the guidance of "three products strategy", we should actively combine its own industrial characteristics, encourage the growth of independent brands, cultivate excellent brand enterprises and market segments, and form differentiated competitive advantages.

As a famous Chinese sweater Town, Pu Yuan wool knitting cluster has been leading the development of China's knitting industry.

Zhejiang Sheng Di Ou Clothing Co., Ltd., Zhejiang pure love Clothing Co., Ltd., Tongxiang Hummer dress Co., Ltd., Jia Xingmu Li dress Co., Ltd., Tongxiang Jane sang Clothing Co., Ltd. and other fashion brand companies unveiled the latest fashion apparel.

As a pformation and upgrading project for the fashion industry of Pu Yuan sweater, Pu park will not only lead the Korean designer team to the Pu Yuan, but also unveiled a number of other sweater brands at the exhibition to help Pu court fashion hall.

The yarn brands such as Dong Qi, Yue Yuan yarn and so on are also on the scene. As the important link of the fashion industry chain, knitting yarn enterprises will also gather here to show the manufacturing strength of Pu Yuan.

Hong Hemao knitting cluster complies with the trend of Internet development. The Honghe sweater chamber organized eight enterprises such as Zhejiang Tyuwitt, Huilong, Jiaxing yatali, winter flower and so on to make a collective appearance. They joined the exhibition in the form of "Internet plus entity factory", and took the "sweater exchange" platform as a highlight.

Honghe sweater association hopes to supply the platform through the vertical subdivision point of "sweater remittance" to realize the online and offline, entity and virtual synchronous display, and ultimately realize the pformation of traditional sweater industry and regional brand.

Knitting designer competition leads new fashion

With the upgrading of consumption, the era of individualization and diversification of consumption has arrived.

Fashion is gradually becoming a new personality label in the textile industry, and the knitting industry has always been closely related to fashion. The rise and upgrading of the knitting industry stems from the all directional pull of the changing fashion life.

Fashion comes from design, and knitted products are the same. The particularity of knitting process determines the importance of knitting design. This requires knitted designers not only to understand the design, but also to have a certain mastery of the knitting weaving process and the yarn style and performance of the raw materials. The higher requirements result in the shortage of professional composite knitted garment designers nowadays.

For this reason, design innovation has also become the common concern and guidance of China International Knitting exposition and industrial cluster.

PHValue China International Knitting Fair has always respected original design and advocated the power of design.

Following the successful completion of the "PH Cup" knitted designer competition of the Pu Yuan Cup last year, the Organizing Committee of China International Knitting Expo and the Pu Yuan sweater Market Management Committee once again hosted the second "Pu Yuan Cup" PH Value knitting designer competition, which aims to promote the upgrading of the design level of the knitting industry in China. "Value"

The theme of this competition is "zero future". It has made innovations and breakthroughs in terms of organization, quantity and form of publication. It has become the most authoritative and large-scale knitting designer's event in China.

The competition organizing committee finally received 722 effective works from 82 universities in mainland China, Hongkong, Taiwan, the United States and France, and 33 enterprises and designers.

As a design competition with the theme of knitting men's not broad direction, this result is gratifying at the same time, it also confirms the current market's urgent demand for knitted design talents.

Competition is not the end, but the starting point for knitting designers to go to the market.

To this end, the organizers will build the PH Value knitting designer talent information base on the basis of the winners of this competition. It will rely on the industrial background of trade associations to build a new bridge between cutting-edge knitting designers and enterprises, and provide professional services for knitwear designers and knitting enterprises through a series of market oriented operations.

While training knitted design talents, through the competition, the company realized that the process of brand realization is to focus on the design process and improve the product level from design to achieve the final result on the branding road.

The "Pu Yuan Cup" PH Value knitting designer competition will be held continuously to help the industry brand building.

The knitting fancy yarn exhibition area has begun to take shape.

As the source of textile and apparel industry chain, yarn is particularly important for the leading role of industrial chain collaboration.

Yarn, as the source of design, begins with innovation.

We must have a certain grasp of yarn style and performance before we can design excellent works.

An excellent design work of knitted garments is inseparable from the application of high quality yarn materials, the design of both originality and technology, and professional precision processing.

The 2017 PH Value spring summer knitting exhibition is the first time to organize the knitting fancy yarn enterprises to participate in all aspects of the industry chain, and lead the fashion development of knitting with more perfect set innovation.

Dalang cluster is aiming at bringing forth the new and bringing forth new ideas.

This is led by the wool weaving network, which is co sponsored by 10 representative yarn suppliers in Dalang, including the Dongguan high-end textile Co., Ltd., the main high-end high-end fancy yarn, the Dongguan Nancy (Rui Tai) Textile Co., Ltd. and so on, as well as Dongguan Rong Xing Sheng Textile Co., Ltd., the main cotton yarn and other conventional yarns, the Dongguan hi textile textile Co., Ltd., and the Xinchang Hao Jie (Qi Yang) wool textile Co., Ltd., the Zhejiang Haitong Wool Textile Co., Ltd. and the Dongguan Lihua Textile Co., Ltd., which will mainly display wool and rabbit hair and marten velvet yarn, will display the variety and characteristics of the excellent yarn in the Dalang area, and provide diversified demands for knitting enterprises and designers.

In addition, the famous knitting enterprises of Shanghai CIGNA Garments Co., Ltd., the famous enterprises of knitting yarn, such as Dong Qi and Yue Yuan yarns from Pu Yuan exhibition group, will be exhibiting for the first time, which proves that these enterprises recognize the idea of the exhibition of the upper and lower reaches of the knitting machine in the spring knitting exhibition in Shanghai, and conform to the market demand.

The development of textile and clothing products has more and more synergy effect, and it is a trend of integration and development.

Knitted fancy yarn, as the front working procedure of knitted sweater, plays a key role in the development of the rear sweater.

The addition of knitted fancy yarns at this exhibition is a boost to the service of the exhibition from the perspective of linking the industrial chain upstream and downstream.

Knitting designer's brand appearance

With the progress of the times, the development bottleneck of knitted garments is becoming increasingly prominent. China's knitting industry is entering a new turning point. In order to achieve pformation and upgrading, the knitting industry must start from the design.

Knitted designers play a vital role in this process.

On the 2017 PHValue spring and summer knitting exhibition, the knitting designer's brand was concentrated to participate in the exhibition, and the strength of knitting design became increasingly prominent.

The special exhibition hall of the Pu Yuan exhibition hall has set up a designer exhibition area. The designer brand from Qian, Tu, Li Xiaofang, Xiang, early spring, art Qi and duo Xiu from the 320 creative square of Pu Yuan will jointly display the original design style of Pu Yuan.

Pu will also hold 10 Fashion Show releases, including the holy land, the moori and the autumn dream.

The Dalang Designers Association also organized five designer brands to participate in the exhibition. Masseini, Cui ye, Si Mai Han, Huang Shi shark and Jia Fei Teman will jointly show the level of knitting designers in Dalang.

To better serve knitwear designers and knitting enterprises, the exhibition organizing committee has also organized several trends and Internet forums.

WGSN trend director Zheng Mianmian will bring the four mainstream trends of WGSN 18 spring and summer knitting; Shanghai Yi Shang Yun Lian information technology Limited by Share Ltd trend product director Li Mingde carries the trend analysis of 2018/19 autumn winter knitted sweater; Mao Weitun chief strategy officer Bai Fengyuan will share with you "let wool + the Internet simpler".

These trend lectures allow designers to appreciate the development direction of knitted garments, and will also better guide and promote the trend and market trend of knitted garments in China.

It can be predicted that the 2017 PH Value spring knitting exhibition will bring a fresh fashion knitting wind to the industry, which is doomed to be a more forward-looking, fashionable and more yuan exhibition.

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