2016 Spring Research Is In Progress.

By the vice president of the China Textile Industry Federation, Yang Jizhao, assistant to the president, Chen Dapeng, executive vice president of the China clothing association, Yang Zhaohua, chairman of the China Household Textile Industry Association, Zhang Qinghui, vice president and Secretary General of the China Fashion Designers Association, and the brand research team composed of Zhu Sha, executive vice president of China Fashion Color Association, have conducted in-depth exchanges with the heads of enterprises and institutions from Shanghai Home Textile Association and leading, Luo Lai, mercury, Xiao Yang, South bedding, Roccaff, etc.

The brand research team will discuss with the heads of enterprises and institutions from Shanghai Home Textile Association and leading, Luo Lai, mercury, Xiao Yang, South bedding, rokraft, Cheng Hong, Yi Ting, dinosaurs, cats and other enterprises.

In the discussion, the home textile brand takes a positive attitude. It presents the pformation mode of a hundred flowers: the integration of leading household textiles, Luo Lai home textiles, and dinosaur home textiles, and the pformation of product mix and brand portfolio. Mercury will increase investment in brand building to ensure brand vitality; the sheep and cat family textile will give full play to their professional advantages and take the distinctive business mode.

Yang Jizhao commented that in 2015, the main business income of Enterprises above Designated Size in the textile industry increased by 5% over the same period last year, but the total profit increased by 5.4% over the same period. Under the difficult situation, enterprises were constantly advancing, innovating and sticking to their own characteristics.

The economic development situation in 2016 is not optimistic, but the prospects are promising and confidence is abundant.

On the afternoon of March 5th, the research group also found that the textile and clothing brands responded positively to the adjustment of the internal mechanism through the on-the-spot in-depth investigation of the Limited by Share Ltd.

In the few days of the brand building research group, it is rare to visit a garment company for half a day. This is precisely because the development path of the day's broadcast represents the history of many Chinese textile and clothing brands: starting from wholesale, brand positioning and reorganization in the development, integrating into the design of the soul, from single brand to multi brand, integrating resources and IPO queuing up and listing.

The daily broadcasting company is located in the North Industrial Park of Songjiang District, Shanghai. The modernist style workshop, the green water surrounding, the campus atmosphere of the Jingjing campus, impress the research team members.

These are just one of the representations of corporate culture. Nowadays, the form of daily broadcasting companies is to do Garment Retailing, and the core has become a cultural and creative company.

After the adjustment period of the first two years, the traditional mode of relying on affiliation has been adjusted by the daily broadcast, and the mode of joint operation and direct operation has been strengthened.

The Japanese broadcasting company owns many brands. In addition to the well-known BROADCAST broadcasting and trend brand CRZ, there are also Personal Point, many designer brand TAORY WANG, VISION youth vision, brife, G1 released in New York, and many brands are incubating.

Wang Weidong, chairman of the broadcasting company, said that the broadcast will become a brand incubator platform, the company platform will provide resources, and each brand team will operate as a small business leader, emphasizing the uniqueness of each brand.

In his view, the core of the future is talent, which is the most important part of the strategy.

Changes in production relations with enterprises will be a relationship of CO creation and symbiosis.

After internal adjustment, the rate of production and marketing increased significantly, and the health degree increased. It is expected to enter a new growth period in 2016.

In March 6th, the brand building research group held a forum in Hangzhou, Zhejiang.

, the impression industry, red sleeve industry, Hua Ding holdings, D2C, arts center and other enterprises responsible person participated in the discussion.

The Zhejiang Army Corps impressed the research team by grasping the market and grasping the business opportunities.

The symposium has assembled the most representative brand nowadays. The Finidi brand of Huating group is positioning high-end women's clothing. Eve Li and autumn water people are very active in the market. B+, D2C, and other Internet buyers' platforms are rising rapidly.

The leaders of enterprises attending the conference said in succession that there were no bad industries. Only bad enterprises were confident in the future development.

Yang Jizhao commented that the heads of the enterprises at the forum did not talk much about the difficulties in the current market situation. Enterprises insisted on self adjustment, and the confidence and quality of entrepreneurs were encouraging.

For example, the Eve brand has gained rapid growth last year, of which the same store grew by 20%, rather than relying on scale pulling.

Chairman Qian Xiaoyun confessed that he had been suffering in three years.

To increase product investment, product R & D and manufacturing are all synchronized with the end consumer demand.

In her opinion, the three key to brand building is quality, taste and channel.

According to Fang Long, vice president of huanding Group Holdings Limited, at present, 70% of the company's business exports account for 30% of domestic sales, and three years are gradually adjusted to half of the total, and brand building is being strengthened step by step.

At present, there are six brands in Hua Ding banner, including two self-developed men's and women's wear brands.

Channel will rely on the strength of the company's brand fleet to jointly promote the market.

In this regard, impression industrial Limited by Share Ltd CEO Yao Yujian also believes that multi brand collection operation is easier to get the advantage of negotiating with offline channels, and at the same time, it must also do meticulous management.

On the line side, there is more chance of vertical subdivision. B2C has reached its apex, and garment B2B will be the new outlet.

In addition, minority mainstreaming is becoming the trend of future development.

According to Liu Hua, general manager of Zhejiang red sleeve industrial Limited by Share Ltd, the new personalized brand of the company doubled in 2015, relying on designers and commodity planners to control the market accurately.

Hu Changcai, vice president of designer platform D2C, also believes that a sense of quality and individuality will become the mainstream of the future.

Therefore, D2C not only provides products, but also provides design sense with branding.

At the same time, through the entertainment marketing means such as "goddess's new clothes", D2C has achieved a substantial increase in new users, and its performance has doubled rapidly. Last year, the "double 11" passenger price reached a value of more than 1500 yuan.

From these practices, we can see that in the fully market-oriented garment industry, the more difficult it is for garment brands to rely on market vitality, the faster the pformation and adjustment will take place, and the growth of efficiency will exceed the growth of sales performance. All of these results from their impetuous impetuosity and the ability to focus on the core operation of products and brands.

Returning to the beginning and being rational and pragmatic, we can make the industry permanent.