The Great Promotion Of Cross-Border E-Commerce Platform Has Been Launched In Full Swing.

The big promotion of cross-border e-commerce platform has been launched in full swing, and the platforms such as honey buds, vip.com, jumei.com and so on have already taken the lead.

This has led people to speculate whether this year will replay the price war between mother and baby last March, and continue to fight a price war.

It is reported that compared to last year's main price competition for mother and baby category, this spring's big promotion category has expanded.

According to statistics, at present, more than ten household appliance business platforms have started spring promotion activities. Among them, honey buds, Beibei and Yue you are still playing the maternal and child licensing; Hai MI, No. 1, Mei La, 55 Hai Tao and so on are mainly women's products such as beauty dressing; vip.com,

The sales promotion activities of Koala shopping center are related to the whole category of products mainly based on mother and baby and beautiful makeup.

Then, will the big promotion this spring reproduce the price war between mother and baby last year?

According to the analysis of the industry, in this spring's big promotion, there are two main reasons for the discount of mother and baby products.

First, after a year's development, the cross-border electric business platforms have already passed the period of obtaining a lot of traffic by price war. The supply chain's improvement and category expansion also make these players no longer need to invest all their experiences in the category of mother and infant.

Secondly, after the price war between mother and baby last year, the stock of some explosive products on many platforms was deeper.

The prices of these commodities have been in a low state.

Therefore, it is no longer the main goal of all players to collect traffic and occupy market share at low prices. Promoting new products, consolidating user groups and stimulating users' consumption potential after Spring Festival is the biggest goal of spring promotion.

In this regard, the prices of different imports of the same commodity on some platforms are compared, taking vip.com as an example:

From the date of production, we can see that the inventory of vip.com's diaper products on general trade imports is even more serious, but the similar products imported from cross-border electric business have a greater discount.

This is consistent with the above speculation to reduce the existence of bonded warehouses.

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On the impact of cross-border e-commerce platform, Sun Jianwei CEO has said that low price and high frequency items used for drainage, such as daily chemical, mother and baby, low price cosmetics, are suitable for bonded warehouse mode, while high price low frequency non-standard products, such as light luxury, are suitable for direct mail mode.

For price oriented e-commerce platforms, it is best to increase sales before this, so as to reduce inventory and better meet new changes.

At the same time, analysts also pointed out that the big spring promotion is also related to the upcoming cross-border electricity supplier tax reform.

It is reported that the cross-border electricity supplier comprehensive tax will probably replace the current postal tax comprehensively, and the tax allowance of 50 yuan will also be abolished.

If the new deal is implemented, there will be varying degrees of increase in the price of explosive products, including mother and baby, low price cosmetic products, and import tax rates will be reduced for some high-end and high-end footwear and cosmetics products.

The above said that the new deal was probably launched in Guangzhou in April 8th and gradually extended to the whole country.

Businesses need to adjust the commodity structure of bonded warehouses according to the new tax rate in order to adapt to changes in tax rates.

And the great promotion in spring is a good opportunity to reduce the existence of bonded warehouses.