The High Speed Rail Marketing Of Shanshan Clothing Is Very Powerful.

In recent years, high-speed rail has gradually become the first choice for business travelers.

In this case, Shanshan clothing also put the vision on the high-speed rail marketing.

January 2016, the clothing of Shan Shan

It launched the first large-scale launch of the national high-speed rail advertising, covering the ShangHai HongQiao Railway Station, Hangzhou East Railway Station, Ningbo south station, Ji'nan, Xuzhou, Nanjing and other provinces and cities, and radiated more than 10 provinces across the country.

Today, countless business travellers will have the opportunity to contact and understand the fir in the coverage of the fir.

In the form of media, we choose station waiting hall, entrance and exit light box, car head piece, table sticker, sky screen, voice broadcast and other multimedia forms. Through rational site layout and route series, the "station vehicle" pmission loop is formed.

In the future, Shan Shan clothing will continue to exert its strength in the high-speed rail media. Through the opening of points and lines, it will work out its own brand communication network across the country, covering all major markets of Shan Shan.

According to statistics, the vast majority of high-speed rail business people are business people. The group has high income level and strong consumption ability, and is a high quality consumer group and media audience.

For Shanshan clothing, this group of people is highly matched with the brand's existing positioning and future development direction.

Because of this, the high-speed rail media has become an important part of the 2016 propagation strategy of Shan Shan clothing.

Shan Shan Costume

Fully integrate marketing needs, and combine high-speed rail media coverage, wide audience, accurate dissemination characteristics, carry out combined delivery.

In addition, nearly 70% of the high-speed rail crowd has a higher consumer decision-making power in their families, which also provides a good guarantee for the sale of the brand communication of the fir clothing.

The cooperation between Shanshan clothing and high-speed rail media has good communication advantages in terms of crowd positioning, advertising form and coverage.

In addition, the high density, high coverage and high arrival rate of brand launch will also promote the double promotion of the brand and the market.