Electricity And Physical Stores Annual Tug Of War Inevitable

With the advent of Christmas and the approaching of new year's day, many physical stores, especially department stores, are beginning to fight for it.

But will they win in this war?

Let's see what the stores have done.

"I want to let you know that there is a person in this world who will always be waiting for you, no matter when, wherever you are, anyway, you know there will always be such a person."

In order to make the planning more literary and artistic, the editor on the front page of Yintai net quoted Eileen Chang's famous quote to recommend a comprehensive shopping guide: including clothing, suitcases, accessories and so on. However, the ultimate goal of this recommendation is to introduce consumers into Yintai department store.

In fact, this kind of planning and copywriting is not only a kind of entity store which will be done by Yintai, but in the early days of double twelve, Taobao became more interested in the taste of young consumers.

Perhaps it is because the power of the business is so targeted and more contemporary, even though it will be sprayed, more entity stores have chosen to attract more consumers with all kinds of sentimental, literary, fresh, or weird copywriting.

Even department stores have launched the slogan "72 hours without closing".

If you think this is the final move, it's wrong again.

This is just an entity.

I hope to take a little step back.

However, facing the online

The impact of experiential service formats has become the only way of pformation under the traditional offline stores.

As for inflows like Yintai department store and Joy City department store, the consumer can't buy it.

The ice lantern castle, the ice and snow maze scene were all arranged, the KT board was ready, and every member of the department store also received SMS notification beforehand, and invited them to participate in the activity by winning the coupons.

Although these sounds very fresh, they do not prevent them from trying.

But there are some new ways to attract customers in Yintai department -- using the most popular online payment form to improve consumers' consumption experience.

However, to spell it, maybe.

Department stores are more competitive.

SWAROVSKI made a crystal Christmas tree exhibition directly on the first floor of Xidan's joy city with 100 thousand crystals.

It is said that it costs about 2000000.

Such a big pen is just for diversion.

However, according to department stores, the flow of Christmas trees brought by crystal Christmas trees is very obvious.

But in fact, all these things are numerous in our daily life.

Moreover, under the influence of the macro environment, the offline stores are even more because entrepreneurs are spending less because of the investment environment, business efficiency and so on.

On the contrary, online stores have less impact.

Therefore, the offline shop team also complained about it.

This has prompted more stores to do their best to increase passenger traffic.