ABC KIDS Is Once Again Ranked The 500 Most Valuable Brand In China. Its Brand Value Exceeds 8 Billion 200 Million.

ABC KIDS

Once again, the list of China's 500 most valuable brands.

The brand value is 8 billion 298 million yuan.

China's 500 best released in sixteen consecutive years Value brand It is an annual report based on the analysis of financial data, brand strength and consumer behavior. It was launched by World Brand Lab, an international brand value research organization, and was the chairman of the 1999 Nobel prize in economics Robert Mundell.

　　 ABC KIDS With excellent brand influence, the brand value of 8 billion 298 million yuan has been honored as "China's 500 most valuable brand". It has become the only brand in China's children's products industry for 10 years.

Focusing on the intellectual property of Zhi Zhi

ABCKIDS China's 500 most valuable brand

Fashion is the constant pursuit. Technology is the core competitiveness based on the market. ABCKIDS Focus on the product itself, occupying "professional", highly focusing on the innovation and application of new technology and new materials. In Hangzhou, Shenzhen, the United States, Japan and South Korea, and other domestic and foreign fashion frontier cities, we set up product design centers and design studios, and vigorously develop intelligent manufacturing, cooperate with domestic first-class universities in production, learning and research, integrate quality resources of industrial chains, build industrial platforms, and apply the latest health concepts and technologies to children's shoes and clothing development and production. The emergence of the new Ai+ series and the "3D print shoes" product has enabled ABC KIDS to play the role of the promoter and practitioner of China's children's shoes industry, showing the research strength, manufacturing strength and advanced product thinking of the leading industry of ABC KIDS.

Not only in design and technology, but also in the field of "professional", ABCKIDS deeply explores the product development of children's shoes. Through collecting the big data of children's feet of different age groups, we have repeatedly studied and experimentation, striving to create a shoe type that accords with the different growth stages of children, giving children more scientific and technological attributes, human attributes and comfort attributes, and creating the most suitable shoes and clothing articles for the healthy growth of Chinese children.

Emotional hyperlinks, brand new memories

ABCKIDS China's 500 most valuable brand

"Love" is the solid foundation of ABC KIDS brand. In the continuation of the "professional love child" brand gene, the brand new logo of ABC KIDS "Ai Bao" has given the brand distinctive symbol memory. Around this "IP" theme, ABC KIDS successively reached strategic cooperation with Transformers and lion awakening to enhance the brand's popularity and popularity, and meet the demand of Chinese new generation parents for fashion and quality children's clothing. In addition, ABC KIDS launched the "Ai Bao growth plan" this year jointly with the China children's youth foundation, which is creating a better environment for children's healthy growth. It also takes this opportunity to appeal to all sectors of society to pay attention to children and pay attention to public welfare.

ABCKIDS is committed to the spread of brand love, not just into the pockets of consumers, but also to integrate into the contemporary family life. In 2018, ABC KIDS was formally selected as the CCTV children's channel "China parent-child plan", which helped build a super brand through the national platform. Through the naming of children's music growth reality show, "new voice has fan", "pony planet parenthood marathon" and other activities are organized to provide parents with a platform to accompany their children to grow up, and at the same time to provide children with high-quality talent display opportunities.

Along the way, ABC KIDS, guided by the culture of love, brand, product and public interest force to tell the brand core of ABC KIDS with professional height and emotional temperature. In the future, ABC KIDS will base itself on the "love culture", continue to produce professional children's shoes and clothing products with strong market competitiveness, and establish a brand with global influence, so that the whole world can witness China. Children's shoes and clothing brand Power.