Shanghai Textile Leads China'S Fashion Industry

Recently, Xinhua News Agency Shanghai branch and Shanghai Textile Group held a comprehensive cooperation agreement signing ceremony.

According to the introduction, as one of the oldest and largest enterprise groups in China's textile industry, Shanghai Textile Group has decided to debut at the World Expo Chinese enterprise joint pavilion in World Expo, and display the new image of Shanghai Textile Group's technology and fashion to the world.

At the same time, Shanghai Textile Group and Xinhua News Agency Shanghai branch will launch a series of project cooperation in Milan World Expo.

Tong Jisheng, chairman of Shanghai Textile Group, said that in the new round of state owned enterprise reform in Shanghai, Shanghai Textile Group has made clear the direction of internationalization.

Milan World Expo and Shanghai Textile Group will speed up the pace. The theme of Shanghai's welcome to Italy fashion will be held at that time. The global fashion alliance will be established in consultation with the organizers of the world's five fashion week.

In fact, around

And internationalization, Shanghai Textile Group has identified two "1+5" development strategies, that is, focus on the fashion industry, develop five major industries, such as brand and fashion, technology and manufacturing, trade and internationalization, fashion real estate and property, fashion capital and finance.

Take internationalization as the center, establish five "go global" bases.

, overseas manufacturing base, overseas sales base, innovative design integration base and overseas supply and distribution center.

At present, Shanghai textile has acquired 50% of Metropol of Danish fashion company, and Italy Navigare.

We will work together to launch a new textile industrial park project with a total investment of 10 billion US dollars in Sultan, Africa.

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In March 6th, the Haining China household textiles (spring) Fair opened in Haining, China's Textile City in Haining, China.

500 thousand square meters of home textile city exhibition site, more than 2800 exhibitors carefully displayed products, attracted many domestic designers, distributors and purchasing groups.

During the exhibition, more than 10 people participated in the exhibition, bringing new vitality to the development of Haining home textile and textile industry in 2015 under the new normal.

Gao Yong, vice president and Secretary General of China Textile Industry Federation, pointed out that China's textile industry is a highly market-oriented industry, and the textile industry has entered the adjustment stage ahead of China's economy.

At the present stage, some textile products have entered structural or stage surplus stage. The most fundamental task of the industry is to accelerate the adjustment of industrial structure and accelerate pformation and upgrading.

Innovation is a topic and key.

In the final analysis, innovation depends on people, and talent is the first priority in the implementation of innovation.

To this end, the China Textile Federation will continue to focus on the attention and cultivation of innovative personages, focus on promoting the exchange of experience and sharing experiences of innovative personas, so as to promote the formation of innovation atmosphere in the whole industry and the innovation and development of industries.

After nearly 30 years of development, today, Xu Cun has become a mature industrial chain base which integrates R & D, fabric production, curtain cloth internal and external trade, internal and external trade of sand, finished product finishing, curtain sales, e-commerce and logistics pportation.

According to incomplete statistics, there are more than 12 thousand home textile enterprises in the base, employing more than 67 thousand people, and distributing tens of thousands of enterprises abroad. The annual output value of home textiles exceeds 25 billion yuan.

Zhu Weiqiang, Secretary of the Party committee of Xu Cun town, Haining, Zhejiang, said in an interview with reporters that overcapacity is a common phenomenon. Simply increasing production value is not a good thing.

Xu village may not increase rapidly for a long time in the future, but it needs to adjust its structure and improve its quality.

The government should guide the orderly adjustment of backward production capacity.

It is the key to increase the added value of products in the adjustment of industrial structure.

Front end should improve R & D design and independent innovation ability, and improve marketing level at the back end.

To this end, the local government actively introduced the European design organization, while actively supporting the development of China's Home Textile City, so that China's home textile city will play a greater role in the future integration of production and city.

Zhu Weiqiang said: "at this exhibition, we will not only let businessmen from all over the world feel the hardware facilities and software services of our home textile city and its new international trade center, which will never end at the scene, but also let all the people who come to the exhibition feel the vitality of Xu Village's private economy, and feel the changes of Xu Cun's enterprises in the aspects of fabric research and development, design innovation and meticulous management of enterprises."

At the exhibition, Arturo Dalaacqua Bellavitis, chairman of the European Design Centre (EUROPEDESIGNCENTER) and Dean of the school of design of Politecn Milan, visited the Xu village with his team and signed a strategic cooperation agreement with the government of Xu village.

After visiting some of the home textile enterprises in Xu village, he said that fashion is not limited to boundaries, and that design must learn to integrate and innovate. Only by converting strong culture into art can we give better language to the works and attract consumers better.

In view of the current situation of home textile enterprises in Xu Cun, he pointed out that many enterprises have too many product patterns, and most of them are based on foundry. Although the quality is good, they lack the confidence of design and brand.

He hopes that through the strong R & D capability of Europe, more enterprises will be able to find their location and develop more national brands with Chinese characteristics.

Francesco Gary, chairman of the European design center from Milan, pointed out that fashion design is a complex system. It should focus on technology, art and technology.

Innovation has technological, design and cultural level of innovation, but more importantly, a good attitude towards innovation, attitude decides everything.

The essence of innovation is change, which involves the ability to change, the confidence to change, the willingness to change, and the courage to innovate.