Ott Leslie Is Gradually Changing The Way Of Luxury Goods Production.

C= reporter

L=Maurizio Lupi

　　 Luxury goods The brand's over season inventory is facing a new round of encirclement and suppression. In the past, new products would only be sold to outlets at discount outlets only after they had been sold for over a quarter. But now, the emergence of a large number of luxury electric providers means that more players will be involved in the war of grabbing discounted stocks. But Florence small town and European Retail Group RDM Asia director general manager Maurizio Lupi It is believed that the rise of Oteri J's large scale shop and luxury electric business means that the market is getting bigger and bigger, and luxury brand has set up a special line for the sale of outlets, because they also see opportunities.

　　 C: what changes have taken place in the orlies industry in recent years?

L: from the point of productivity, brand has only considered to satisfy the sales of positive price channels in the past, and gradually converted to the current increase of its capacity to meet the booming market demand of outlets. Brands will even take into account the Chinese market. From the channel, past Outlet A large proportion of the merchandise sold is the remaining stock after the sale of the brand positive channel, but now the brand has begun to consider the supply channel of the outlets. It can be said that the development of the outlets industry has brought tremendous opportunities and possibilities for the production and sale of brands. As you can see, a brand like Coach has built a special orlies production line. Special opening up of new production lines does not mean that the quality of luxury products will decline. The usual practice of brands is to simplify designs or sizes. But you will find that this does not affect the quality of its luxury materials and workmanship. The discount market for luxury goods is on the rise in China. Although the global, including Mainland China, and even many luxury electric providers are covying with the over season inventory of luxury brands, the high growth environment will help both outlets and luxury electric providers continue to grow. But for today's consumers, we can give them electricity providers can not provide services. Consumers pay attention to after-sales service part, the electricity supplier is also difficult to provide good service.

　　 C: many orlies will attract visitors through activities such as art exhibitions and photo exhibitions. What are the new attempts and developments of the oris industry in customer experience?

L: art exhibitions are also more common and regular activities in this industry. While organizing such activities, we will explore more business opportunities and cooperate with more artists. For example, we will try to cooperate with more artists and art industries in Italy to emphasize the Italy element of Florence town itself. But it's not just art. Sports activities are also good choices. For example, by developing football or basketball activities to increase the interest of family interaction experience. For the shopping environment suitable for family consumption such as Ortles, comfortable shopping experience is just as important as providing the quality of products. You must make and measure the services provided by the highest standards, not because the outlets are lowering standards.

　　 C: at present, various types of "outlets" business have sprung up in China. As a foreign capital orlies brand, how to maintain or strengthen its own advantages?

L: the first point I want to stress is the shopping experience and the quality of the products. As the forerunner of the famous outlets, we have been focusing on bringing better consumer experience and quality products to more consumers. In this process, a very important thing is, you have to constantly explore and upgrade services to consumers and brands. Regardless of the comprehensive shopping experience that consumers come to orlies, or the series of cooperation between the brand and the outlets, we should try to make them feel the pure and rich consumption experience brought by the global management team. In addition, as RDM group has a successful high-end orter operation experience in Italy, it has maintained a long-term good relationship with many luxury brands worldwide, especially the high-end brands from Italy. These experiences and advantages will also help us to maintain a good and advanced overall operation of foreign brands in China. From a brand perspective, their businesses are mainly divided into positive retail channels, outlets and e-commerce channels. The pricing of each brand e-commerce channel depends mainly on the operation of the brand itself, and there is no special fixed rule. At present, the current situation of the entire Chinese market is relatively optimistic, and the market of the three parties will also grow at the same time as the whole rise.

Maurizio Lupi is currently the managing director of RDM Asia Pacific, the European high-end retail group. It is responsible for the business development and management of the RDM group in the Asia Pacific region, including the town of Florence. RDM is the Real Estate Company of Italy fashion, retail and real estate giant FINGEN group.