Supermarkets Hope To Increase Value-Added Services.

< p > < strong > < a > href= > http:// > www.sjfzxm.com/news/index_c.asp > Community > /a > applicable object: small and medium supermarket < /strong > /p >

< p > at the same time, large supermarkets are facing unlucky and frequent closes. Meanwhile, convenience stores close to the community market and ground air have become a dark horse in the retail industry.

In order to get out of the "cold winter" of the industry, some small and medium-sized supermarkets close to the community began to pform into convenience stores gradually. Besides adjusting the commodity category, they also tried to improve the convenient service.

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< p > subject to brand strength and purchasing power, small and medium-sized supermarkets have no obvious advantages in commodities, but the free distribution mode in the community is still popular among consumers.

It is understood that, in addition to WAL-MART's additional distribution services, some stores in Shanghai and Beijing have begun to try. Compared to WAL-MART, the distribution mode of the super market is closer to residential buildings and communities.

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< p > in addition, the super market has chosen to cooperate with the e-commerce giant Jingdong. On the one hand, it provides some commodities for Jingdong, and on the other hand, it is negotiating to become a receiving point near Jingdong.

However, in the view of Yang Qingsong, Deputy Secretary General of the China Chain Store Association, compared with the community 001, which regards distribution as the main business, supermarkets only regard it as a means of increasing services, and the addition of multiple restricted distribution is actually not favored by consumers.

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< p > in addition, for the community market, the convenience store's payment business is also popular with the office workers. Many supermarkets also hope to increase the chance of random consumption for the store by adding payment services.

For office workers, the community vegetable market is usually closed after work, which provides opportunities for supermarkets with longer business hours, thus increasing the proportion of fresh fruits, fruits and vegetables and other commodities has become a general change in the major supermarkets.

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< p > < strong > > a href= "http:// www.sjfzxm.com/news/index_c.asp" > general merchandise > /a > applicable object: high-end supermarket < /strong > /p >

< p > the clothing brand in the supermarket is usually low price, miscellaneous brand and other words in the public impression, and the consumer is usually mainly middle-aged and elderly people.

However, in the pformation of department stores to shopping centers, a large number of clothing brands facing the crisis of survival in shopping centres began to aim at supermarkets.

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< p > reporters saw in Sam's member store that two layers of clothing, shoes and bedding items were mixed with high-end brands such as Levi's, Columbia and Ordos.

Many stores in Carrefour often see Bosideng monopoly and other clothing brands that only appeared in department stores.

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< p > in fact, for most supermarkets, the clothing area was once regarded as chicken ribs, but in order to satisfy consumers' one-stop shopping demand, most supermarkets chose to reserve it reluctantly.

According to the director of a supermarket development department, brand clothing is not allowed to purchase because of its high price. Low-cost costumes often cause incomplete numbers and random numbers.

"Although the clothing sold in supermarkets basically covers consumers of all ages, the sale of clothing for middle-aged and elderly people is not bad."

A salesperson said.

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"P", however, compared to the small and medium-sized supermarkets in the clothing category, the high-end positioning of the Sam membership store is very popular with brand clothing, a guide to Beijing business newspaper reporter revealed, "before the Baisheng one month sold 120 thousand yuan, but at the Sam member stores can sell about 300000 yuan."

Yang Qingsong believes that compared to department stores, supermarkets have more passenger traffic and relatively stable. In the relatively high-end supermarkets, the introduction of clothing brands can effectively avoid consumers' impression of low price and miscellaneous brands in supermarket clothing, but in community supermarkets, brand clothing hastily entered or will be difficult to change.

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< p > < strong > < a > href= > http:// > www.sjfzxm.com/news/index_c.asp > thematic < /a > applicable object: new supermarket < /strong > /p >

< p > in the retail industry, all of them are relying on adding experiential formats to attract consumers. At the moment, apart from increasing the convenience of service and experiencing the formats, creating an impacting shopping environment with the theme of animation has become a direction for supermarkets to try to change.

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< p > according to the introduction, the first animation theme supermarket will open in Anhui early next month.

Unlike the Dalian lock supermarkets that have been ploughing for many years in China, nearly 50% of the products in Le Cheng supermarket are differentiated into gardening, snacks, stationery, fresh food, catering and regular goods.

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< p > in Anhui Le Cheng V2 supermarket, in addition to working with Moore Park, it will also introduce curved shelves, electronic paper labels, stationery shelves and LED technology, referring to the layout models of the world's top stores, such as Ito's Ito Yokado, Whole, Foods Paschmann supermarket and so on.

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< p > in addition to the thematic way of operation, the buyer system is also a highlight of this new supermarket.

It is understood that Le Cheng snack snacks in category selection to see Taobao's hot sales ranking, and pay attention to Taobao prices and publicity methods.

In order to achieve the real buying system, Lok Cheng procurement team has been collecting cash directly, selecting products from factories, wholesale markets and networks, and maintaining varieties frequently changing.

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< p > the industry believes that thematic shopping scenes will be different from consumers' traditional impressions of supermarkets, while they can quickly establish their own brand image while binding consumers. However, later management, operation and innovation ability will become the direction of brand's deep ploughing.

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