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LV Louis Weedon Group And Ebay On Sale And Settlement

2014/7/30 16:09:00 19

LVLouis Weedon GroupEbaySale And Settlement

< p > LVMH Mo t Hennessy Louis Vuitton SA (MC.PA < a href= "a" > MOET & CHANDON Hennessy < < > > Louis Weedon group and US e-commerce giant) (joint) issued a joint statement on Thursday, the two sides reached a settlement on the sale of goods, but did not disclose details.

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< p > LVMH and eBay "Vice" began in 2008. LVMH sued eBay in France, saying that the latter's website sold a large number of counterfeit products of the group's brands, including brands such as Louis Vuitton Louis Weedon, Christian Dior Dior, Givenchy Givenchy and Geurlain Guerlain.

EBay was once sentenced to pay LVMH 38 million 500 thousand euros, then the two sides appealed continuously and reduced the punishment to eBay. The latest verdict was made by the French court of appeal, claiming that eBay website was not within the jurisdiction of France, but what the French website did was illegal.

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< p > because eBay is the third party sales platform, it has been in a state of exemption for the sale of counterfeit brands, because eBay has been strictly handling the sale of counterfeit products to users and brands. However, in Europe, similar customers are selling eBay brands, and eBay is usually sentenced to bear liability. Therefore, brands usually initiate lawsuits against eBay in Europe.

In 2007, L 'Or e al SA (OR:PA) L'OREAL filed a complaint against eBay in five European countries including Britain, France, Germany, Spain and Belgium. It said that a large number of eBay L sites were selling counterfeit L' Or al SA 'L'OREAL group products, and the organization failed to effectively organize such incidents.

The two sides also held several years of litigation until the end of January 2014, and ended in reconciliation.

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< p > LV in the case of not suing a href= "http://sjfzxm.com/news/index_x.asp" > Taobao < /a >, it was concluded with the Taobao which was filled with unknown and fake Taobao.


< p > the paradox is that Taobao, a more serious Chinese e-commerce website with more serious sales and loosening, is less susceptible to litigation by international brands. L 'Or e al SA L'OREAL group has even worked with Taobao's sister brand Tmall, while Louis Vuitton Louis Weedon even struck a memorandum of understanding against Taobao taobao.com in October last year, despite the fact that Taobao has been flooded with lots of unknown or counterfeit Louis Vuitton Louis Weedon products.

The Wall Street journal has published an article saying that Alibaba group has been lobbying international brands to join Tmall Tmall.com, saying that it is good for Taobao to crack down on counterfeit products, while Tmall has gained revenue through sales commission, and its profit margin is much higher than Taobao's.

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< p > > a href= "http://sjfzxm.com/news/index_x.asp" > LVMH < /a > eBay said in a joint statement that the two sides are cooperating in taking measures to protect intellectual property rights and crack down on online sales, so as to facilitate consumers to shop in safer network environment.

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