Alipay And Wechat Battle Mobile Payment Platform

< p > the beginning of the horse year, the Internet giants can not wait to start the "money" first artillery.

On the eve of new year's Eve, WeChat launched the "red envelopes" campaign, "fire" throughout the Spring Festival, beating Alipay by surprise, Ma Yun Tucao "such as Pearl Harbor sneak attack".

Immediately, the balance of treasure on-line 7% of the exclusive financial management, just two days, the number of appointments has exceeded 270 thousand.

Now, the Internet giant millet company has also established the "Beijing millet Payment Technology Co., Ltd." to enter the mobile payment war.

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< p > < strong > millet enter the market, grab the "pay the market" < /strong > /p >

< p > according to the Beijing industrial and commercial registration information, Xiaomi science and technology registered the establishment of "Beijing millet Payment Technology Co., Ltd." in December 26, 2013, with a registered capital of 50 million yuan, including the development and service of electronic payment technology, and formally entered the mobile payment market.

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Less than P, millet has built a virtual currency "Mi coin" to facilitate users to purchase various virtual products and value-added services on the MIUI platform. However, users can only purchase products on Xiaomi official website by Alipay, Fu Tong Tong or bank card.

With the growing market of millet and MIUI, Xiaomi or through its own third party payment will be paid back to the Alipay cake, Fu Tong Tong and the bank.

However, in accordance with the relevant regulations, non-financial institutions should provide payment services according to regulations and become the payment institutions.

However, whether the payment of millet has been awarded has not yet been determined.

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What is the impact of the mobile phone payment of millet p? The tiger's sniffer netizen "China technology entrepreneur association angel investment alliance" believes that the latest version of MIUI has just been released two days ago, and the new preferential service for millet has been released. All kinds of privileges such as gourmet, movie, entertainment and hotel have been cleaned up. Now it is announced that the payment company has been set up.

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< p > < strong > < a > href= > //www.sjfzxm.com/news/index_c.asp > > Alipay < /a >, WeChat fighting mobile payment < /strong > /p >

< p > millet company as a new payment army, there is no big action yet.

But the other two Internet products, Alipay and WeChat, have long been in full swing and even extended to the most important traditional festivals in China.

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On the eve of new year's Eve, Tencent fortune paid WeChat's public account "New Year's red envelopes" on the eve of new year's Eve. When users concerned about the account, they could send or receive red packets to friends in WeChat, P.

This small activity swept the WeChat group with thunderbolt.

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< p > "everyone in the hope group is excited, and both eyes shine.

Outside mobile phones, a depression, offline activities, all pushed away.

In the evening, gentlemen and celebrities should be seen.

For the sake of 80 Fen, countless tyrants will not sleep... "

During the Spring Festival of 2014, an adapted "Qinyuan spring red envelope" was popular in WeChat's circle of friends, and the state and aspirations of robbing red packets were even heard. Even netizens shouted that they had not robbed red packets, and the Spring Festival was not satisfactory.

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< p > < < a href= > //www.sjfzxm.com/news/index_c.asp > > fortune paid > /a > the latest data show that this year's Eve to the eighth day, more than 8 million users participated in the red envelopes activities, more than 40 million red packets were received, on average, each person grabbed 4 to 5 red packets.

The highest peak of red envelopes is on New Year's Eve, and 25 thousand red packets are received in the 1 minutes of the peak.

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< p > because a href= "//www.sjfzxm.com/news/index_c.asp" > WeChat < /a > red envelopes and cash withdrawals must bind to bank cards, so this sudden rush of red envelopes makes WeChat pay a lot of users without any effort and has a strong impact on Alipay. Even Ma Yun describes that robbing red packets is WeChat's "sneak attack on Pearl Harbor" launched by Alipay.

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Just after P long holiday, Alipay, who lost a little bit during the Spring Festival holiday, began to play a big trick.

A few days ago, a product named "Yu Ebao user's exclusive rights" was launched on the balance treasure.

The product is expected to yield 7% a year, and promises guaranteed capital guarantee.

By the noon of 10, the number of appointments in just two days has exceeded 270 thousand.

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< p > although Alipay has revealed that this product can not be counted as the two generation of the balance treasure, it is not the "regular treasure" of the rumor before, but with the deepening of people's demand for financial management, some people will be willing to lose some liquidity to exchange for higher profits. This product is a small attempt to meet these needs of users.

However, according to sources, according to the release of the balance of treasure users' exclusive rights and interests of the 2 phase of the product can be seen, Alipay is working closely to develop an upgraded version of the balance treasure.

New products and balance treasure will be misplaced. In terms of time and revenue, they will be higher than those of the monetary fund currently available on the market.

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< p > according to statistics of AI, the paction scale of the third party mobile payment market in China reached 1 trillion and 219 billion 740 million in 2013, up 707% from the same period last year, and the scale of the market in 2014 will also increase by 141.1%. The wave of mobile payment has surged forward.

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