Suning Once Again Adjusted Its Structure To Buy Easily Or Fully Integrate Into The Group.

< p > a number of sources said Suning was holding intensive high-level meetings recently to discuss the establishment of a new organizational framework.

After the adjustment, several departments will be merged and reorganized, and many executives will be pferred.

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< p > < strong > sunning a href= "//www.sjfzxm.com/news/index_c.asp" > easy to buy < /a > the biggest adjustment is < /strong > /p >

< p > it is reported that the biggest adjustment is the operation system. The headquarters of the chain platform and the headquarters of the e-commerce operation (i.e. suning.com) will be merged. The operation and marketing functions of the two platforms under the online and offline will be combined into one.

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< p > this means that suning.com will fully integrate into the group after this round of adjustment and no longer operate independently.

In Suning's branches, the way of performance calculation has been quietly adjusted. Suning.com's performance appraisal task has started to merge with the stores. The regional corporation should not only be responsible for the operation of the stores, but also undertake the sales performance of YEx in the region.

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< p > February last year, < a href= "//www.sjfzxm.com/news/index_c.asp" > Suning < /a > has carried out large-scale organizational restructuring, and brought back the suning.com of the independent company nature to the headquarters system. Suning.com's purchasing, logistics, financial management and other functions were all received by the group, merged with relevant functions of offline stores, unified procurement and unified management.

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< p > and suning.com (i.e. electronic commerce operation headquarters) has only the functions of business management and marketing of the e-business platform, and owns new departments such as local life division, business and Tourism Department, digital application department, cloud product division, financial product division and so on.

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"P" "before Suning's marketing is the two line, easy to buy a line, offline shop a line, respectively, for advertising, fight each other, difficult to cooperate with each other."

The source said that after the establishment of the new organizational structure, the marketing function will be integrated into a new department and unified management. Li Bin, the former executive vice president of suning.com business, is expected to lead the Department.

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Besides P, the PPTV and full network of the two companies before Suning are facing the problem of merging with the group business.

It is reported that PPTV founder Yao Xin, Tao Chuang and full seat net Feng Xiaohai will receive sunning group level posts and be responsible for managing a specific business line.

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< p > < strong > > a href= "//www.sjfzxm.com/pioneer/" > Zhang Dong Dong < /a > less than 2013 performance < /strong > /p >

< p > for the reasons for this adjustment, Zhang Jindong, chairman of sunning Yun Shang, talked about the strategic plan of the company last 2014 and gave a clear explanation. "Our system is becoming larger and larger, and the organization is becoming more and more complex, but the collaboration between the systems is getting more and more difficult.

Now that some of our cadres are becoming more and more standard, more and more closed, they have nothing to do with themselves. The existence of this mentality makes the cost of work communication rise, resulting in lower communication efficiency.

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< p > in Zhang Jindong's view, in the era of chain, the rapid expansion of Suning benefited from the standardization of the system.

In the era of Internet retailing, Suning wants to catch up quickly, but because experience and knowledge structure come from chain, facing a lot of new businesses, there are lots of vague areas and exploration space.

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< p > "the 13 year group has done a lot of work due to the exploration of pformation, although it is in the right direction, but because of lack of focus, resources can not be effectively integrated, resulting in a lot of work is not expected."

Zhang Jindong said.

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< p > according to Suning's third quarter performance report, its operating income and net profit both declined year by year, operating income fell 2.5% compared with the same period last year, and net profit created the first quarterly loss in the past 6 years.

In contrast, Suning's old rival, Gome's profitability continued to improve, with a net profit of 260 million yuan in the third quarter.

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< p > "in 2013, we failed to achieve the desired results."

In an internal reflection, Zhang Jindong said Suning should absorb the advantages of Internet Co in terms of organizational structure, and promote a more flat organizational structure. It should decide on objectives and projects by products, and organize and concentrate on major events.

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