Explore The Pformation And Upgrading Of China'S Traditional Textile Industry

< p > according to statistics, the clothing influence of the first lady of the United States has brought over $3 billion economic value to the American fashion industry. "Michel"

Coincidentally, a series of hot news events on the international diplomatic arena this year made the local clothing brands such as "exceptions" and "useless" become popular quickly, which greatly boosted the performance of clothing stocks in the capital market, and made the domestic clothing brand eyebrows and spit up overnight, causing the "Butterfly Effect" of China's textile and garment industry.

< /p >

The celebrity effect has brought unprecedented attention to local brands in China. However, China's local brands face many difficulties in brand competition, product development and cost control in the fierce global market competition. It is also an indisputable fact that the traditional textile industry of China has entered a critical pformation period of P.

How to explore the adaptive path of pformation and upgrading in the context of global value chain remodeling will be a major issue for the Chinese textile industry in the future.

< /p >

< p > > strong > 1, < a href= "//www.sjfzxm.com/news/index_c.asp > > Global Value Chain < /a > reshaping the background of China's textile industry < /strong > /p >

P > China's textile industry is integrating into the global value chain system with the international comparative advantage of the labor force elements. It also faces the pformation and upgrading of the global value chain.

After years of development, China has become the world's largest producer and exporter of textile and clothing, and its supporting industry chain is complete.

However, in the buyer driven value chain dominated by global business capitals, China's textile industry is still at the low end of the value chain, with low added value of products, such as "exceptions" and "useless" and so on.

Especially after the financial crisis, the competition pattern of the global textile industry has undergone new changes, and the external situation has become more complex. To a certain extent, it has formed a "forced mechanism" for the pformation and upgrading of China's textile industry.

Chinese enterprises are increasingly aware of the importance of brand, channel, design and other factors.

< /p >

< p > < strong > two, the path of pformation and upgrading of the developed countries in textile industry < /strong > < /p >

< p > Italy, the United States, South Korea and other developed countries in textile industry have experienced the pains of industrial pformation and upgrading. In the wave of global textile industry pfer, we have explored the matching pformation and upgrading path, thus establishing an important position in the global textile and garment industry value chain.

< /p >

P, like China today, the early Italy textile industry is mainly used as a processing base for foreign high-end clothing, lacking influential brands, and the added value of products is very low.

Against this background, Italy integrates its own historical and artistic cultural treasure house, strengthens the pformation and upgrading path of design and brand development, and forms an overall industrial chain with distinctive design, continuous production innovation and perfect sales network. The three main links complement each other, promote each other and develop synchronously, and are integrated into the high-end of the global textile and garment value chain, and become the regulators of the global production network.

In fact, the successful local brands such as "exception", "useless" and so on are also integrating Oriental philosophy into the tailoring and popular elements of clothing, thus realizing the perfect combination of western fashion and oriental aesthetics, thus establishing a systematic marketing network by virtue of this design advantage.

< /p >

The textile industry in the United States has also faced the development disadvantage brought by the high cost of human resources. In this development environment, the United States has made great efforts to develop textile technology and equipment to improve productivity and open up a technological pformation mode. P

In the age of high costs, factories closing down and enterprises' production beginning to shift to low cost countries, the textile and garment industry in the United States did not decline, but developed to a higher technological level and automatic production level.

The United States uses technology and many intellectual property rights to arm the textile and garment industry. It constantly explores the links between technology development and textile and garment industry, develops advanced textile production technologies, and occupies the commanding heights of the textile and garment industry chain, thus promoting the continuous pformation and upgrading of the industry and maintaining its control in the industrial chain.

< /p >

< p > has a great reference to the current Chinese textile industry and the development case of Korea in 1980s.

At that time, the Korean textile industry was faced with unfavorable factors such as export restrictions, Korean won appreciation and labor cost increase, and promoted the pformation and upgrading of South Korea's textile and garment industry with equal emphasis on technology import and marketing.

South Korean enterprises take the strategy of "going global", strengthen marketing by multiple means, participate in the market circulation of the countries in the sales place, replace the channel functions of foreign importers, and continuously expand their trading with overseas circulation networks, forming the industrial form of "design, management, market, brand in China, and overseas production".

Similarly, China's traditional industries are also facing unfavorable factors such as export restrictions, RMB appreciation and labor costs. Under this background, China's design and grafting political and diplomatic events have played a huge marketing role in China's textile and garment industry.

< /p >

< p > < strong > three, China's < a href= "//www.sjfzxm.com/news/index_c.asp > > textile industry < /a > path of pformation and upgrading < /strong > /p >

The popularity of "P", "exception" and "useless" is the perfect combination of Chinese local design and high-end marketing, so as to pform the high-end value chain into an example.

China's textile and garment industry has bid farewell to the traditional OEM and low value export development path, focusing on internal demand, pursuing individualization and high-end profit pformation.

Based on the current situation of China's textile and garment industry's technology and equipment level and brand channel capability, the pformation and upgrading of China's textile and garment industry has different key points and key tasks by adopting the above three pformation paths.

< /p >

< p > the key to technological breakthroughs lies in the upgrading of equipment level, the comprehensive utilization of the latest scientific and technological achievements, the promotion of design, research and development, the improvement of technology, the improvement of automation level of production, and the enhancement of total factor productivity, so as to enhance the position of textile and garment industry in the technological industry chain.

< /p >

< p > the key task of adopting this path is to speed up the development of new equipment such as high-tech fiber, new nonwovens, new printing and dyeing and finishing, new home textiles and other related equipment manufacturing industries, and speed up the new textile technology such as key technologies such as industrial textiles processing, high value-added, differential, functional and green environmental protection clothing manufacturing technology, and the popularization and application of new chemical fiber manufacturing technologies.

< /p >

< p > adopting such a path should take integrated innovation as the breakthrough point, extend and integrate existing technologies, promote product integration development and market promotion, and improve the market share of products.

We will gradually promote differentiated development and enhance design and R & D capabilities, and ultimately achieve qualitative leaps in technology, R & D and design.

< /p >

< p class= "p15" style= "margin-top: 0pt; margin-bottom: 0pt" > span style= "font-family:" Song body ";" font-size: ";" "" "" > "< < >", "song";

< p > > --EndFragment-- > the key to market breakthrough is to take market demand as the starting point, brand as the core, make full use of existing channel resources, build three-dimensional marketing network in depth, breadth and time, integrate resources needed for pformation and upgrading, and exert force at the rear end of the industrial chain to complete the pformation and upgrading of the textile and garment industry.

< /p >

< p > the main tasks of its path are as follows: first, through the television, publications, broadcasting and other forms of publicity, as well as clothing exhibitions and trade, and gradually improve the visibility of the products; secondly, enterprises should go out, gradually open up sales barriers, and form their own marketing models and channels, so as to manage sales channels.

Third, enterprises can gradually build their own brand through customer relationship management, customer experience, pricing strategy, retail management and so on, so as to control the sales network of products in a comprehensive way.

< /p >

< p > the comprehensive development path requires a certain degree of R & D capability, adequate financial support and a comprehensive marketing system. On this basis, the unique traditional culture and artistic connotation are the powerful guarantee to realize the irreplaceable nature of textile cluster brand, so as to extend the industry to the upstream and downstream.

< /p >

< p > how to grasp the opportunity of industrial pfer at home and abroad and choose the best path depends on the local government's in-depth analysis of the local industry status under the guidance of the systematic top-level design, taking into consideration the external environment and internal conditions of the local textile industry, making clear the strategic objectives of the pformation and upgrading of the textile industry, formulating practical implementation measures and roadmap to guide the industrial pformation and upgrading, and realizing the industrial butterfly change of "beautiful China".

< /p >

< p > < strong > four, strategic recommendations for pformation and upgrading of China's textile industry < /strong > < /p >

< p > < strong > (1) strengthen the systematic top-level design, promote < a href= "//www.sjfzxm.com/news/index_c.asp" > industrial structure < /a > upgrade < /strong > /p >

< p > actively guide the industry to optimize the rational layout, give priority to the development of Commerce and trade services in the urban areas, guide the processing and manufacturing industry to move to the suburbs, promote the development of industrial clusters in an orderly way, realize the upgrading of industrial clusters, cultivate clusters and corporate brands, accelerate the elimination of backward production capacity, and give priority to the development of high-end industrial textiles and home textiles industries.

On the basis of the two measures of industrial pfer and integration, we should strengthen the top-level design and planning, take into account the textile industry foundation, existing resource endowments and environmental capacity of all parts of the country, define the orientation and strategic steps of industrial development, systematically plan the industrial structure, regional layout, backward production capacity elimination, brand cultivation, channel construction and supporting measures in the pformation and development of regional textile industry, and promote the cluster and intensive development of the textile industry, so as to achieve a resource saving and environment-friendly pformation and upgrading mode.

< /p >

< p > strong > (two) extend and expand the industrial value chain, and improve the industrial ecosystem < /strong > /p >

The national historical and cultural resources extend and expand the industrial chain, increase the proportion of R & D, design, creativity, brand and marketing in the whole industrial chain; increase the proportion of home textile and clothing products in manufacturing industry, enhance the value of products, encourage enterprises to increase R & D and brand building input, establish an independent marketing network, strengthen the development of new technologies and new products, improve the industrial development ecosystem, enhance the comprehensive competitiveness of textile industrial clusters, promote the coordinated development of textile industry and related industries, and actively develop equipment, automobile fittings, leather plastics, new building materials, metal products, environmental protection, biological medicine and other non textile emerging industries on the basis of the elimination measures and gradient pfer of excess capacity and backward production capacity, and promote the development of industrial integration. < p > to fully mine me.

< /p >

< p > < strong > (three) docking superior platform resources, innovative development mode < /strong > < /p >

< p > actively take advantage of other advantageous resources organizations or channels to make full use of the radiation effects of other advantageous platforms and the advantages of high-end talents and high-end resources to create favorable conditions for the upgrading and development of China's industries.

Docking the advantages of other industrial clusters, enhancing the competitiveness of China's textile intermediate products, and actively utilizing the spillover and radiation effects of other platforms such as brand, information, finance, talent, market and so on, to enhance the international and domestic competitiveness of the textile industry.

< /p >

< p > < strong > (four) strengthen circulation channel construction, promote industrial pformation and consumption upgrading < /strong > < /p >

< p > enhance the brand incubation function of circulation channels, strengthen the construction of marketing channels, raise the channel of control and commodity pricing power of "made in China", in order to promote the further development of China's textile manufacturing industry, improve the circulation efficiency of textile industry products, better lead and promote the consumption of textile and clothing, adopt the new channel mode of "market + Exhibition" and brand direct shopping center to develop the textile industry; actively promote the construction of new wholesale system and the expansion of overseas circulation channels, and promote the development of the textile industry; encourage enterprises to go out, and strengthen contacts with overseas distribution networks through overseas exhibitions, so as to enhance marketing strategies.

< /p >