Suntory Shoemaking Research Institute

According to the responsible person of the leather and footwear industry Research Institute of China, the strategic cooperation on "high floor shoes" will be launched in the near future with Quanzhou Suntory shoe molding Co., Ltd. in Fujian province. The two sides will conduct in-depth cooperation on the development of "high shoe" in the Chinese market.

It is understood that the high floor shoes began in Japan and South Korea, entered the Chinese market in the 90s of last century, and developed rapidly in the Chinese market, and constantly occupied the market share of China's high-heeled shoes. As an extension product of high-heeled shoes, high sole shoes not only lost the high heel function of shaping the beauty of women's bodies, but also increased the comfort of the soles of the feet. The design concept of full bottom, especially the use of PU materials, increased the whole body's lightness. In the long run, high floor shoes will be the development trend of the whole high heel area.

Fujian Quanzhou Suntory shoes Molding Co., Ltd. has been concentrating on the manufacture and research and development of "high sole shoes". Its "van der" brand has been representing the trend of China's high end shoe industry for five consecutive years. According to the relevant data, the "van der" brand is the highest market share in China's high end women's shoes market, and has relatively mature technology and perfect marketing system in high floor shoes.

Therefore, in order to promote the benign, healthy and sustainable development of the high shoe industry, in order to enable consumers to get better products, and to promote and promote the future development of the whole high end industry, the China leather and footwear industry research institute will join hands with Quanzhou Suntory shoes Plastic Co., Ltd., and both sides will work together to build a strategic cooperation platform, so as to promote and lead the healthy and sustainable development of the whole high end industry.