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Designer Tan Yanyu: Two Hundred Stores In China In The Next Two Years

2013/1/26 9:17:00 20

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decades ago in Hongkong, in the Western brand show, you will see many Asian style elements infiltrating among them. This makes the female designer born in Guangzhou < a href= "//www.sjfzxm.com/pioneer/" > Vivienne Tam < > > determined to emigrate to New York, putting the charming Asian style in mind into practice.

At the beginning of P, she encountered resistance.

"Is there a designer in China?" she heard such a doubt.

now, < a href= "//www.sjfzxm.com/pioneer/" > Tan Yanyu < /a > is over 50 years old. Although the brand headquarters is still in New York, she travels to Asia every two months. Her loyal fans, from Beyonce to Zhang Ziyi, can not resist Vivienne Tam's fashion charm.

In China, Vivienne Tam has 5 stores, and in the next two years, she plans to open 200 stores to further expand its business.

She believes that China is a very important market. Last year, the retail sales in Hongkong increased by 40% compared with the same period last year, thanks to mainland China. Tan Yanyu was grateful to see Vivienne Tam growing.

in 2010, she designed a butterfly themed "digital" notebook for HP. Recently, she was involved in yoga suit to match Olympic athlete Lining, practicing herself and creating extraordinary value.

Today, her high-profile Vivienne Tam suite has become the vane of Hong Kong Hotel design.

luxurious red sofa is one of the few colorful furniture in the suite. Vivienne Tam tells her story through interviews, and does not conceal his love for Hongkong.

Less than p years ago, when I went to New York to introduce myself, I am a designer from Hongkong, China, they would say, "China also has designers. There are no designers in China, only manufacturers."

At that time, they questioned me and I cried in the face of such an answer. As a Chinese, it is really hard to accept those words.

It was only when I received an appointment that they saw my work and gradually agreed.

Now, China is no longer what it used to be.

Living in New York, I have changed my perspective. I have learned many new things by contacting many people and things. New York has given me a contemporary concept. P

every day, when I read the newspaper, I will mention the rapid changes of China.

However, such as Prada, < a href= "http://sjfzxm.com/DESIGN/designer/index.asp" > designer < /a >, will also add native culture to meet market demand.

Just like McDonald's and pizza hut, because of the difference in the regional diet culture, they will locate food according to their needs to improve their performance. This is very wise.

I remember everything that I saw with my mother in the department store in the country. Everything looked like a souvenir. Then I told my mother: someday, I will own a shop where the furniture and fashion items are modern style and Chinese style.

Chinese thinking is very abstract, from ceramics, cloisonne, lacquerware to Chinese art and Chinese painting, and even the history of China is full of endless attraction, it attracts us to understand it deeply.

I grew up in Hongkong, and people often say that Hongkong is a cultural desert. I don't think so. It has rich cultural resources. It inspires me, just like Hongkong films, especially films directed by director Tsui Hark, so that I can better understand Chinese history and fairy tales.

in my growth process, almost everyone saw only the advanced western, but my design inspiration originates from the mainland. It is deeply rooted in my heart. From the beginning, I told myself that I would not be anybody, I am I.