Zara Makes Sexy Become Productive

If you have such a heterosexual person, he / she is stunning, intelligent, energetic, confident, modest and passionate, you will be attracted, hoping to be close to him / her.

In the business world, every company wants to capture customers and employees, so that investors can't take their eyes off their actions. What kind of company can succeed in doing so?

The second largest in the world

Jesus Vega, the former director of human resources in Inditex, a retail group, wrote in his book sexy company: a charismatic company has the belief that whether customers, employees or suppliers, they are labelled differently for the convenience of job differentiation and decide that their behavior is still "Zara".

And no matter who is like you and me, you have a sense of mind, a mind to think, and a feeling of ups and downs.

Those companies that want to use sexy to charm others must have three characteristics at the same time: attractive image (make you feel happy), excellent intelligence (it can stimulate you), attractive personality (you are attracted by it).

Amancio Ortega, the founder of high-end luxury interior decoration, the most popular fashion styles, changing styles of clothes, and the founder of the so-called "high class hermit", is popular with consumers for its unique charm. Many Zara business schools are the object of study.

How did Zara do it? Through Jesus Vega's exclusive interview, let us decipher the sexy password of Zara.

Stunning appearance

Zara doesn't like advertisements, but this is not all right. Shops are advertisements.

Harmonious lines, high quality materials, lighting, and background music that match the atmosphere in the shop.

Borrowing a customer's words is: "in Zara shop, there are also feeling in Armani and Roy Wei Li.

The biggest difference is that when the cash register is paid, the price of Zara clothes is much cheaper than that of Armani's clothing.

The shop is the place to start the last battle, the real moment.

If we fail here, what we have done in the past, advertising, information that we have been pmitting to others and the charm of brand will be lost.

Customers, suppliers and ordinary people in society will give an impression of the company through their costumes.

Specifically, we can see the personality and business scope of an enterprise through the clothing of employees.

Amancio Ortega has been hiding his name in the past many years, and released a photo of his identity card only before the company went public.

After the listing of the company, under the pressure of the media, he had to disclose several personal life photos.

In fact, every time Ortega's headquarters in La Coruna always wears a low-key costume.

He doesn't want others to judge the company's image through their clothes.

Among the designers who work in Zara, there are very few people who graduated from first class schools.

To become a staff in the product department, there must be three basic conditions -- fashion, culture and personality.

Compared with technical ability, design experience and foreign language proficiency, Zara pays more attention to the applicant's dress and appearance.

Extraordinary wisdom

In Jesus Vega's view, the wisdom of sexy companies is basically reflected in the company's behavior and business model.

However, the business model here is not something that is very limited by several top executives or managers.

The operation mode of sexy companies, like different parts of the brain, has different functions. Each department has its own functions. It emphasizes the importance of each part.

A few years ago, French truckers went on strike.

In order to exert pressure, motorists blocked the border checkpoints with trucks, which made the enterprises that had been pported by land pportation very hard.

For the Zara with zero inventory system, the strike was a nightmare.

The company convened a high-level meeting of the logistics, production and pportation departments most closely related to this problem, and some warehouse managers, shop assistants and designers convened an emergency meeting.

A warehouse keeper said that his father had opened a bakery and used a van to deliver the goods.

On the second day, the van which was seconded from other departments moved out of La Coruna, and the delivery price was also very cheap.

Thanks to the young warehouse keeper, Zara has kept his promise to customers.

"Zara often convenes such a meeting that is attended by front-line staff and management, because frontline personnel are more aware of the actual situation and customer needs.

Zara pays attention to every employee, listens to their opinions, creates a free environment for them, makes employees fearless, and uses action to express.

Fear can paralyze people, produce deception and no sense of responsibility, let people lose confidence and stifle creativity.

As Inditex's former director of human resources, Jesus Vega has a unique view of talent management.

"Zara does not attach particular importance to educational background and vocational skills. We welcome talented people who are passionate, creative, good at communication and not satisfied with the status quo.

In fact, the promotion system inside the company is much more important than recruitment. "

To solve complex problems, the most important thing is not external support, but the determination to solve problems, the ability of internal staff and some common sense.

"If employees work very hard without getting promoted, they will recruit talents from outside, and employees will think that the company doesn't care about them."

"Set the right challenge for employees."

Marriage is sweet, but love can only burst into passion.

The recruitment of suitable people to let him work here is only the beginning of establishing a long-term relationship with him.

Even if customers buy the goods or services we offer, they can not be called victory.

This can only be regarded as the beginning of long-term mutual demand and trust relationship.

The biggest difficulty for companies or individuals is how to maintain passion.

Charming personality

You must have met such a thing. The date's beauty and intelligence are both, but you can't like it.

Things like this often happen in business circles.

The key to making customers and employees feel emotion is corporate culture, that is, the personality of an enterprise.

For seducer, believing in your ability is the most important prerequisite.

Zara faced a lot of challenges a few years ago, and the company must review the system of delivering products to chain stores two times a week.

The delivery system at that time involved a wide range of fields, time and pressure, so there must be a high degree of coordination.

In the face of such a challenge,

At the beginning, there was no external help, but after some time, the project leader began to doubt whether he could complete the task.

So they advised Amancio Ortega to seek help from the top consultant of logistics business.

Ortega reluctantly agreed with the repeated demands of these responsible persons.

In fact, the consultants did not find a solution at the end, instead, they suggested changing the number of shipments.

Under various pressures, the head of the logistics department has to find solutions for itself.

Finally, the 440 thousand square meter automated warehouse built by Zara has become a model of many enterprises in the world.

"Modesty, passion and participation are all Zara's personality.

Don't feel better than others, realize that your company is not perfect, and you need to provide better things for your customers.

Passionate employees can create passionate companies and attract consumers.

The wisdom of every employee is worth learning from and cherishing.

The biggest competitiveness of Zara lies in ambition, fashion and speed.

"Zara doesn't care about competition and doesn't care what other companies are doing.

It only focuses on customer needs and meets these needs in a faster way.

In 2006, when Jesus Vega left Zara, he said, "now I want to do something different. I want to change my career direction and be a speaker and writer.

I was lucky enough to work in Zara for many years. It was a happy time. Zara is a very good company. "

Now, as a media person and independent consultant of human resources, Jesus Vega believes that "thinking carefully" will become the key to the success or failure of enterprises in the future.

"Human beings are the perfect combination of emotion and reason.

Companies usually only care about the rational part, and forget that we all have emotions. Emotions are a very important part of life.

The same conclusion can be drawn from the thinking of the brain that the enterprises produce similar products.

Only by combining the mind with the mind can enterprises come up with products and services that meet the needs of consumers.

These are the models pursued by Zara and other successful enterprises.