Footwear Industry: The Battle Between The Real Economy And The Virtual Economy

The international financial crisis remained unsettled, and the European debt crisis continued to create trouble. The turbulent environment led to a sharp contraction in external demand, resulting in a sharp decline in exports and thus affecting the production and operation of many entities.

Faced with high returns in speculative markets, a large number of private capital flows into it, and many enterprises that should stick to industry also have high risk investments.

Under such circumstances, Quanzhou calls on entrepreneurs to adhere to the development of the real economy and realize the "two pioneering work".

A few days ago, in the summit forum held in Chongqing and Yichang, the entrepreneurs of Quan Ji have combined their entrepreneurial experience with the current economic situation.

He expressed his views on the development of the real economy.

Viewpoint 1:

Small products can be made into big businesses.

"In 2008, when the world financial crisis went bankrupt, Iceland, the president sold the yacht to repay debts, and regretted saying," if there are salted fish, there will be no economic collapse ". This means that the whole nation will stir up the stock market, stir up the stock market, engage in the virtual economy, abandon the real economy, and lose the fishing industry, and the country will go bankrupt.

Chen Jiaming, Secretary General of the Quanzhou chamber of Commerce in Shenzhen, started with an example to explain that if we do not stick to the real economy, engage in virtual economy, blow up the stock market bubble, house price bubble and financial bubble, we will break down one day.

Wei Jie, a famous economist, said, "don't look down on a hat.

"These are all necessities of life.

Adhering to the real economy can also make small products a big undertaking.

Yang Liancheng, chairman of Quanzhou chamber of Commerce in Shenzhen and chairman of Shenzhen Maoxiong Industrial Co., Ltd., founded Shenzhen Maxiong vegetable distribution company in 2001. In the past ten years, he set up vegetable bases in Beijing, Guangdong, Hubei, Yunnan, Gansu, Fujian. Vegetables and vegetables were sent to all the major supermarkets and major hospitals in Hongkong, even in Malaysia, Indonesia, and Thailand distribution branches, because of good faith operation, service in place and the rapid occupation of the market, becoming the leading veteran of vegetable distribution industry.

"Mr. Yang Liancheng has made unpopular vegetable distribution in a fashion, selling 1 billion 200 million yuan annually, creating famous brand and leading the farmers to become rich."

Chen Jiaming believes that as long as we stick to the real economy and have a strong vitality, private enterprises will be able to germinate if there is a bit of rain and dew.

Viewpoint two:

We must occupy the commanding heights of science and technology.

Wu Bishui, President of the Quanzhou chamber of Commerce in Chongqing, said that the central economic work conference held at the end of last year stressed the need to "firmly grasp the solid foundation of developing the real economy", which shows that the real economy is a mainstay of the national economy and a vital guarantee for the healthy and stable development of the economy.

"A country can stand up in an intricate economic environment at home and abroad, and must have a developed entity economy. It must be dominated by high-tech emerging industries such as high-end manufacturing and other emerging industries."

Wu Bishui said that when we encounter such problems in the process of adjustment, it may be painful to persist in adhering to the principles of industry, but sticking to it will create a new world.

He suggested that to develop the real economy, we must first pay attention to innovation, develop it on the basis of science and technology and new energy, upgrade industries, optimize the structure, and occupy the commanding heights of science and technology and economy.

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Viewpoint three: the virtual reality economy can promote each other.

Li Tianci, President of Quanzhou chamber of Commerce in Changsha, believes that many enterprises are turning to private lending, real estate and other markets. There is a "virtual economy hot and the real economy difficult" situation, but we can not deny the role of virtual economy blindly.

"The development of the real economy provides material basis for the development of fictitious economy such as finance and securities.

Fictitious economy is the product of the development of the real economy to a certain stage, creating better conditions for the development of the real economy.

Li Tianci said that the development of real economy and fictitious economy is complementary to each other.

With the development of the real economy, it is necessary to develop the virtual economy such as finance and securities. The healthy virtual economy can not only provide the necessary financial support for the real economy, but also help the real economy to form a reasonable corporate governance structure and promote the healthy development of the real economy.

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He thinks that he needs a lot of talents.

"We should encourage all kinds of talents to pour into the real economy, overcome the irrational phenomenon of the talent allocation mechanism, and reverse the bias of" first-class talents to foreign employment, second class talents to state organs and monopolies, and three talents to start their own businesses ".

He said that we should take the road of new industrialization, rely on advanced technology, equipment, excellent talents and modern management to realize the pformation and upgrading of industries, and turn to advanced manufacturing, high value-added industries, modern service industries and strategic emerging industries.

Point four: stepping on the virtuous circle of "real"

"Compared with the virtual economy, the real economy often has higher input cost, longer output cycle and limited profit space, which needs more attention and support.

Practice has proved that, from the real economy, excessive speculation will not only affect economic development, widen the gap between the rich and the poor, but also increase economic and financial risks and social risks.

In this regard, the international financial crisis has provided a deep warning. "

Wang Qingbai, President of the Quanzhou chamber of Commerce in Wuhan, said that according to the foreign statistical information, Germany, which was the first to slow down in European debt, had a smaller impact on the European debt crisis because it had been paying attention to the real economy.

Wang Qingbai believed that the decision-makers of enterprises should stick to the development of the real economy, and lay a solid foundation constantly. They should be down-to-earth, hardworking and entrepreneurial, get rich in industry, and adhere to the path of professional production, so as to achieve a virtuous circle.

For example, he said, the executive vice president of the chamber of Commerce, Hong Shunyi, which runs Jomoo brand, has encountered many difficulties as well as other enterprises in recent years. But this year, the enterprise relies on brand advantages to invest in new projects in Wuhan, increase industrial varieties, expand production scale, and integrate production, supply and marketing, achieving an annual growth rate of 28.1%.

Wang Qingbai said that the development of enterprises should thoroughly change the traditional mindset, work ideas and development models. We should boldly innovate, cooperate with banks, and join hands with research institutes, so as to improve their technological innovation capability and solve the financing difficulties by means of their advantages in capital, technology, market and management.