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Fasfi Held A Brand Strategy Conference In Beijing

2012/3/26 13:49:00 21

On March 25th, the fourteenth Jiangsu international clothing festival Beijing press conference and the French brand strategy press conference was held in Beijing Great Hall of the people.

The clothing brand "Fa Shi Fei" from Wujiang, Jiangsu, was unveiled as the top 30 brand representative of Jiangsu clothing (Home Textiles), which attracted strong attentions from the guests.

Jiangsu FA Shi Fei Garments Co., Ltd. is located in Taoyuan Town, Wujiang, Jiangsu. In the past more than 10 years, it has developed rapidly from a small workshop producing sweaters to a professional garment enterprise integrating development, design, production and sales. Its products cover a series of knitted T-shirts, sweaters, cashmere sweaters, fashion, mink coats and so on.

At present, the company has set up branches in 16 provinces and cities such as Beijing, with sales network all over the country, with more than 500 shops.

"If enterprises want to develop in a long term and develop well, they must create their own brands, so that they can go far together with their brands."

Analysis of the "Fa Shi Fei" brand growth path, Li Xinglong, chairman of Jiangsu FA Shi Fei Garments Co., Ltd. believes that only when brand building is promoted to the strategic level of "survival and death" of enterprises, can the brand have the power to become bigger and stronger.

Based on the profound understanding of brand building, Li Xinglong registered the "Fa Shi Fei" brand in 1999 from a long-term plan.

Then, after ten years of accumulation, we studied tens of thousands of body data, summed up the version suitable for women's characteristic needs, and created "Ruize Sha", the first brand made in China.

While others are still satisfied with the way to earn profits by relying on their behalf, FA Shi Fei has taken a step forward and started the layout of the brand.

Enterprise development is inseparable from brand, but brand building can not be accomplished overnight.

Fasfi is pliteration of "FASHION" in English, and its connotation is "fashion and popularity".

Fasfi set up a design studio in Shenzhen to integrate the fashion elements to ensure that the company's products always lead.

fashion

Trend.

The company also has deep cooperation with the design studio of France and Japan to achieve information sharing and strive to integrate the company's products with the international market.

The company has also established a product cooperative development research center with Zhejiang University and Soochow University School of textile and engineering, with a view to extending product styles and fabrics, providing customers with more diversified and high-quality products.

In order to ensure the uniqueness of products in the market, enterprises also set up a brand promotion department, and set up trademark management team.

In the products of FA Shi Fei, patents, sleeves, patterns and colors have been applied for patent.

By the end of 2011, France had applied for 977 patents, 10 practical patents and 10 invention patents.

Ten years to wear a sword.

In 2004, Fasfi was appraised by the National Product Quality Assurance Center as "China's famous brand" promotion unit; in 2007, Fasfi was identified as China's well-known trademark; in 2009, it was awarded the "top ten brand clothing brand of Jiangsu province" by the provincial Commission of letters and the Provincial Textile Industry Association; "Fa Shi Fei" trademark was named "Jiangsu famous brand"; in 2008-2010 years, it was awarded the "national wool knitted apparel quality" for three consecutive years by the national wool textile industry association, Fasfi.

Cashmere

Knitted goods were rated as "Jiangsu famous brand products". Fa Shi Faye Mao knitwear was selected as "Jiangsu famous brand product". In 2011, the company was awarded the "thirty strong brands of costumes (Home Textiles)) by the Jiangsu economic and Information Commission and the Jiangsu Textile Industry Association".

After years of product quality building and brand image building, FA Shi Fei has become a strong brand camp in the industry.

Nowadays, the French fascination, which is based on "eternal charm and fashion", has gradually become the preferred brand of mature women in the city.

"In the next ten years, FA Shi Fei will pform into all kinds of brands and become four seasons".

Clothing brand

Take the road of franchised chain, and satisfy the needs of individual consumers for fashion clothes at the same time, and launch the "Taila Sha" this tailored and advanced custom brand, which is suitable for personalized dressing requirements.

Li Xinglong said that since 2011, France has been promoting the upgrading of brand image, vigorously promoting brand level and promoting terminal upgrading.

"Fa Shi Fei provides a vivid sample for the clothing industry to upgrade the smile curve."

Jiangsu Apparel Association said that in recent years, the Jiangsu provincial Party committee and the provincial government have actively promoted the branding of traditional industries and comprehensively promoted the building of their own brands.

But the growth of the brand is a long and arduous process. To succeed in crossing the trap of the brand, Fasfi's practice is worth learning from.