Six Characteristics Of Garment Industry Development In Cha Shan Town

Garment industry is one of the pillar industries of Cha Shan.

In recent years, the cha Shan Town Committee and the town government attach great importance to the pformation and upgrading of traditional industries such as clothing, constantly increase support for the garment industry, and promote the garment industry to become bigger and stronger.

In November 22, 2010, Cha Shan town was recognized by the China Textile Industry Association and the China clothing association as one of the 13 textile industrial cluster experimental bases in the "five cities and eight towns", and was awarded the title of "China famous brand clothing manufacturing town" by the China Textile Industry Association.

1. The size of the garment industry cluster is large.

In 2011, there were 576 enterprises in the textile and garment industry and its supporting industries in Cha Shan town, of which 451 were garment enterprises and 125 were garment supporting enterprises.

The number of employees is about 48 thousand, accounting for 36% of the total number of industrial employment in the whole town.

The total output of clothing is 281 million pieces (sets), and the total industrial output value is 5 billion 423 million yuan and the total profit is 213 million yuan, accounting for 32% and 24.2% of the industry respectively.

According to statistics, the clothing export value of Cha Shan town was 450 million US dollars in 2011.

From the scale of enterprises, the larger enterprises include Yung Lian weaving factory, Hui Xiong company, Jin Yi clothing company, xiong Ye garment company, and colored field garment company.

Two, accelerate the development of clothing independent brand

There are many kinds of clothing products in the town, including fashion, including fashion.

Three, domestic and foreign well-known brand gathering

Cha Shan clothing enterprises actively participate in the market division and cooperation of well-known clothing enterprises at home and abroad. Mixtill (top children's wear brands in Italy), Ck, Tommy, Levi 's, Fila, Bossini, kappa, Disney, WAL-MART and other international brands, and JEANSWEST, XTEP, 361 degrees and other famous brand names are all produced in large scale in Cha Shan.

The quality and environmental protection level of tea products has been recognized and welcomed by the international market, forming the brand clothing agglomeration effect.

Four, supporting industry chain is relatively perfect.

Cha Shan has a total construction area of nearly 100 thousand square meters, and more than 1500 international materials and accessories trading center.

Initially formed a garment production as the core, covering computer embroidery.

Five, industry technology and talent base is strong.

During the years of development, the tea mountain garment enterprise has trained a group of skilled workers and technical backbone.

At present, there are more than 4.8 employees in the clothing industry of tea hill, of whom more than 5 thousand are technical management personnel.

Tea mountain clothing enterprises generally introduce advanced equipment and apply new technologies to improve the production efficiency and technology content of enterprises.

Electric clothing cars, automatic cloth cutting beds and other advanced equipment are widely used. Computer aided design and manufacturing systems have also been introduced in large numbers, realizing the pformation from manual operation to mechanized assembly line production.

Some enterprises have realized computerized management to achieve online promotion.

Some enterprises have the ability to independently develop products by hiring professional and technical personnel to research and develop new products.

Six, the improvement of clothing marketing network.

Tea mountain clothing occupies a large share of many large garment wholesale markets in China, and the domestic market of products covers Harbin.

Cha Shan Town Committee and town government strongly support the exhibitors of garment enterprises.

In order to help enterprises continuously explore the international and domestic garment market and promote the development of the garment industry, the tea Town Committee and the town government attach importance to the organization. During the exhibition, they organized the party and political organizations and garment enterprises to visit the Expo to encourage the exhibitors and promote the exchange and cooperation of garment enterprises. They also gave strong support to the funds, specially allocated the exhibition funds to solve the expenses of the booth special clothes, the clothing conference and the advertising, and provided some travel subsidies to each participating enterprises.