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"Asahi Asahi, China Fashion Designer Creative Award" 09 autumn and winter news conference held successfully

On the afternoon of March 28, 2009, a celebration of the fashion scene in China and Japan began. Jointly sponsored by China Fashion Week Organizing Committee, Japan Asahi Kasheng Corporation and Japan Asahi Asahi Textile Co., Ltd., the 09 autumn and winter news series of "Asahi Asahi China Fashion Designer Creative Award" hosted by the Oriental Bentley culture development center is held at the banquet hall of the 18 floor of block A, Beijing Hotel.

"Asahi Asahi, China Fashion Designer Creative Award" is called "Asahi Asahi China Award". Its purpose is to help Chinese outstanding fashion designers to bring their creative talents into full play and lead the Chinese fashion trend. At the same time, it takes advantage of the wide social impact of China Fashion Week and good display platform to enhance the visibility and influence of Japan's "Asahi Asahi" brand and "Bemberg" in China. The Asahi Asahi China Award annually invites ten top designers from China to sign up for the event. The organizers then invite and organize experts to review the design concept and design draft of the designer. Two designers are selected annually to hold a special fashion show in spring, summer, autumn and winter.

Designers Liu Wei, Zou You and Gu Yi won the award and successfully held a wonderful personal work conference during the China International Fashion week. After winning the prize, the award-winning designers attended a series of activities in China and even in the world with the title of the award-winning designer of "Asahi Asahi China Award". For example, the Busan fashion week, the Chinese fashion ceremony, the cross-strait textile and clothing Expo, the famous fashion designer's exhibition and the Japanese guest exhibition in Japan were believed to be the synonymous with consumers' minds. Famous for its high gold content, "Asahi Asahi China Award" has been held since 2007.

　
受金融危机的影响，2007年全球经济普遍遭遇了“寒流”的袭击，为了迎接“旭化成?中国时装设计师创意大奖”两周年的到来，同时也为了在经济寒潮中给发布会带来一份力量与温暖，旭化成中国大奖开办以来的3位著名获奖设计师刘薇、邹游和顾怡也特意来到了新闻发布会现场，他们以“接力赛”的方式为2007年的“旭化成中国大奖”加油添彩： 首先刘薇用一块布料在模特人台上做了个简单的春夏装造型，然后顾怡在造型的基础上做了一些改动，使造型变换了一种风格，接下来上台的邹游对春夏装造型做了一些修改和添加，使春夏装变成了秋冬装，最后由本届“旭化成中国大奖”获奖设计师刘勇在邹游的基础上又有一些改动，把秋冬装定格为极具个人特色的造型。 The award-winning designer of the 4 famous "Asahi Asahi China awards", using the same model table, shows different styles of costumes and creative costumes. This is the first fashion fashion for 4 Chinese fashion designers to perform four seasons, representing spring, summer, autumn and winter. Subsequently, Sakamoto Masaki, President of Asahi Asahi Textile Co., Ltd. and Wang Qing, President of China Fashion Designers Association, respectively presented Liu Yong with trophies and honorary certificates. Hiruta Shiro, managing director of Japan's Asahi Kasheng Corporation, said at the press conference: "Liu Yong is fully aware of the superiority, fineness, softness, and easy representation of the human body profile. The sense of high quality and high quality, plus the casual costume that has not yet appeared before, is very fresh. We very much hope that the next conference will show the new fashion of Bing ba. "
　　
Wang Qing, chairman of the China Fashion Designers Association, told reporters after the conference: "the establishment of the Creative Award of the Chinese fashion designer is of great significance to improving the innovative consciousness and innovation ability of Chinese local fashion designers. We have seen that the fashion designers who show the awards show the highest level of fashion in China in the past two years, which will greatly promote the Chinese garment industry in line with the international practice."