Helping To Build Up The First Technology Brand In Shoe Industry

On the morning of April 11, 2011, a Quanzhou TV station was held. Gang Deng International cooperation, China Sports General Administration table tennis badminton management center, China leather and footwear industry research institute, Datang International (Shanghai) brand Supported by the consulting group and Huaqiao University. science and technology The first China children's health technology summit was held in Fujian Quanzhou TV broadcast hall. "Day to day" helped promote the Brand Marketing Summit and the 2011 autumn and winter new products conference.

The leaders and guests attending this summit include professor Hou Binghui, senior engineer of the China leather and footwear industry research institute, the most outstanding research expert in the field of biomechanics, the first Chinese prose society member, the first full-time philanthropist and Gang Gang chairman of the company, Mr. Hou Binghui, chief executive officer of the world bank, chief executive officer of the Greater China region of the Minsheng Bank, the deputy director of the shoe Technology Industry Department of China leather and footwear industry research institute, and Li Songzhu, the senior engineer of the National Youth Table Tennis Championships; Qu Chunyuan, the vice chairman of the Organizing Committee of the National Youth Table Tennis Championship; the director of the alumni and Public Relations Department of Huaqiao University, Zhuang Peizhang, Professor of economics and finance.

At the same time, we attended the summit, including Mr. Hou Jingguo, general manager of gang Deng company, senior management at all levels of the company, distributors at various levels and friends from various media reporters.

The six keynote speakers, under the auspices of Yuan Guo, a member of the Quanzhou TV "brand Quanzhou" column, began speaking at the national science and Technology Awards Conference, including leaders of the State General Secretary Hu Jintao and so on. To the "youth and children's products industry" "science and technology to flourish and healthy future", how should we do to enlighten and help more Chinese children's physical and mental health?

At the summit, Prof. Qiu Li deeply analyzed and boldly suggested the foot health problems of Chinese children, and helped Mr. Hou Binghui, chairman of the company, to talk about the persistent adherence and contribution to the health technology of Chinese children for more than 30 years. Professor Zhao Meng's highly visible ideas and strategic height of International science and technology; the benefits and significance of the "foot scanner" developed by Mr. Li Songzhu and the joint research and development made by Bolton; and from the perspective of the future and even the future of the country, Mr. Qu Chunyuan expounded the importance of health campaign; Prof. Zhuang peg Zhang made a deep and penetrating Exposition from the perspective of "technological innovation and education first".

At the summit, it was brilliant and dizzy. We have signed a strategic cooperation agreement with the high-end resources at all levels, and held the launching ceremony of the "help management school". So as to lay a solid foundation for helping further development of science and technology. {page_break}

On the "day to day" brand promotion summit, we helped to discuss the development ideas and development measures of helping technology.

　　 First, unify our thoughts and aspire to make progress every day.

Xunzi, a great Confucianist, said, "the reason why man is human is not only two feet but also hairless. He also argues for it." It is because people have ideas that dominate the world. The fierceness of the tiger, the eagle flying high, can not escape the palm of the human hand.

Gang Deng has been developing for more than 30 years, and has been making continuous efforts to forge ahead. Today's gang Deng, in the face of a rare industry opportunity, actively explores the new stage of development ideas, and carries out comprehensive strategic cooperation with Datang International. In a short time, it has clearly defined the strategic development direction for helping the future: take "science and technology to develop the state and healthy future" as the basis, take "science and technology, health and inspiring" as the foundation, and take "day to day" as the propaganda slogan, and create "the first brand of China's children's science and technology inspiring articles" as the vision, unify the thought, light up the battle array, take the two time to take off and lift up the sails.

Bang Deng and the Shanghai Datang Terminal Management Institute and EMBA Management School of Huaqiao University jointly established and held the launching ceremony of the grand helping management school, which indicates that the first school of management in the children's shoes industry was born today. This memorable day was born in April 11th. "Helping the management school" will serve as the motto for Chairman Mao's "study hard and make progress every day".

　　 Two, uphold technology and brand up day by day.

As we all know, in the early stage of market competition, as long as we can produce better quality products than others, we can win in the market competition. But with the rapid development of the industry and the intensification of competition, the homogenization of products tends to be serious. If we want to make a career, we must make a new path, take advantage of differentiation, take the strong core competitiveness to seize the highest market point of the industry, and even become a benchmark for our peers. The core competitiveness is technology. Talking about science and technology, helping Deng is absolutely not out of thin air, and helped to develop the history of 30 years. It confirms the fact that gang Deng has always been firmly committed to the road of technological development.

Today, gang Deng is going to proclaim technology in a big way. At the same time, it helps us to apply real technology to brands and products. The "foot type measuring instrument" jointly developed by China and the China leather and footwear industry research institute will be applied to help the new generation of flagship stores and standard stores.

Three, strengthen management and team up day by day.

If an enterprise wants to build an ordinary brand into a top brand and wants to take the lead in the future competition, it must have excellent R & D design, excellent quality products, effective marketing methods and brand operation capabilities, which ultimately need a high-quality and efficient enterprise comprehensive team to achieve.

Another important aspect of team building is the dealer team. He has a very good dealer because he has always regarded dealers as a part of the company and an important force of the marketing team. In the future, the company hopes that dealers can explore from product development to sales policy, from advertising to terminal image, and have a full participation right with the company's top executives. Only a highly loyal distributor can achieve win-win situation with the company.

　　 Four, strengthen the promotion and influence the upward trend:

Advertising is always the focus and difficulty of brand development. Just like advertising master Ogilvy said: I know that advertising costs are half wasted, but I don't know which half is it, but no brand, because of this reason, no longer advertising.

Gang also pays attention to advertising, always trying to find ways to strengthen advertising efforts. In order to better expand the influence of gang Deng's brand, help Deng and the 2011 spring festival gala star, known as "the smallest Newmaikel Jackson in the history of the most precious treasure" - Wang Yiming cooperation, Xiao Bao became the third generation of brand image spokesman. Xiao Bao, who is only 5 years old, is not only able to sing and dance, but also has an excellent eloquence. His talk show talent is totally comparable to the gold medal host of "Hunan satellite TV day to day" program. The strong joining of Xiao Bao will bring greater impetus and promotion to the brand image and influence, brand awareness and reputation.

In the morning, the first China children's health science and technology summit, which helped promote the "healthy development of science and technology in Quanzhou" launched by the "Quanzhou brand" column of the Quanzhou TV station, is a brand promotion campaign to help tech public welfare activities. It hopes to further expand the influence of helping the brand through the wide publicity of the TV stations and the media.

And the National Youth Table Tennis Championships sponsored by the National Sports General Administration table tennis center, which is sponsored by the national sports administration of China, has helped third consecutive mass sponsorship of this national large-scale event. Bon Deng will focus on this sponsorship, and will carry out a large-scale branding campaign throughout the country. For this reason, we can now be prepared to make full use of resources and supply to maximize the impact and effectiveness of this blockbuster sponsorship.