The Anti-Dumping Duty Is Abolished By &Nbsp; &Nbsp; Chinese Shoe Enterprises Have Not Yet Entered The "Spring".

On March 23rd, it was a "5 year war".

The wrestling sides, the European Union and China

16.5% of the anti-dumping duties, for the vast majority of China's foreign trade enterprises, no doubt, the other party has pinpointed the most important gate.

One data shows that from 2006 to the end of 2010, because of the European Union's

With a notice issued recently by the European Commission, the shackle is about to be lifted.

The European Union announced that it had formally suspended anti-dumping duties on leather shoes produced in China since March 31, 2011.

This is undoubtedly a gospel. It is worth cheering and celebrating.

However, behind this struggle, Chinese enterprises have not only won a battle against anti-dumping, but more should be the relocation and redevelopment of the industry.

5 years ago...

In October 2006, the EU formally imposed anti-dumping duties on leather shoes imported from China.

Excuse: export companies sell at below cost.

The EU formally imposed anti-dumping duties on leather shoes imported from China in October 2006, with the highest tax rate of 16.5%.

Because the case has caused great divergence within the EU, the EU Member States will eventually impose anti-dumping duties for a period of five years from two years to two years.

In October 2008, when the anti-dumping measure was due to expire, the European Union decided to review the anti-dumping case of Chinese leather shoes in order to decide whether to extend anti-dumping measures.

During the review period, the original anti-dumping measures are still applicable.

In December 2009, the EU decided to reconsider the anti-dumping measures on Chinese leather shoes for another 15 months, which is due to expire at the end of this month.

The EU Trade Commissioner gave the reason why China had to pay anti-dumping duties to Chinese shoe companies at that time.

In this regard, the head of a well-known shoe manufacturer in Zhejiang said that this is only an excuse for the EU to impose anti-dumping duties on Chinese shoe enterprises. "They did not recognize our market economy status. The EU calculates our production costs, referring to the production costs of third countries."

At present, China's exports of leather shoes to the EU are on average 10 US dollars. "Although the overall selling price is not high, the enterprises still have a certain profit due to lower labor costs in China."

The official said that considering the cost of production in third countries to consider China's shoe enterprises is undoubtedly an abnormal means.

Struggle: 5 enterprises "hold together" to appeal

In recent years, Chinese enterprises have encountered anti-dumping in the world, which has become a norm.

With the accumulation of experience, the attitude and mode of domestic enterprises responding to anti-dumping are also changing positively.

However, 5 years ago, when Chinese enterprises encountered anti-dumping, most of them chose a silent attitude.

Take the EU anti-dumping duties on Chinese leather shoes as an example, only 5 enterprises appealed to the EU's Court of first instance for anti-dumping cases, and 99% of domestic enterprises chose unconditional acceptance.

As a leading enterprise in shoe industry of our province, AOKANG has played a leading role in this 5 year lawsuit.

For this lawsuit, Wang Zhentao, chairman of AOKANG footwear industry, said that since joining the WTO, many domestic enterprises have not yet understood the rules of the game.

"Some enterprises feel the cost pressure is very great, and in addition, they do not know much about this procedure."

{page_break}

Wang Zhentao said, but one thing is for sure.

Regardless of the lawsuit's winning or losing, "for the Chinese footwear industry, we let the EU see that Chinese shoe companies are not afraid of being bullied. We dare to uphold our dignity by law, and we understand international law."

With the persevering efforts of the Ministry of Commerce and AOKANG, anti-dumping has finally come to an end.

The EU finally decided to abandon anti-dumping duties.

"To a certain extent, no continuation is a victory."

The head of a shoe enterprise in Hangzhou said.

Impact: the number of Chinese leather shoes exports has plummeted.

"The EU's cancellation of anti-dumping duties is no doubt a" burden reduction "on Chinese leather shoes export enterprises. The new deal will benefit more than 400 million pairs of export leather shoes at Zhejiang port.

A person from Hangzhou customs analyzed this.

Customs statistics show that in 2010, Zhejiang exported 4 trillion and 200 billion pairs of leather shoes to the EU, worth 1 billion 820 million US dollars.

That is to say, the total amount of leather shoes exported to the EU last year was calculated to be US $1 billion 800 million. After collecting 16.5% anti-dumping duty, Zhejiang enterprises made about 300 million US dollars in taxes and fees for this purpose. "Zhejiang"

Moreover, the more harmful consequences of taxation are the sharp drop in export volume.

Take Wenzhou, an important base for footwear exports in Zhejiang as an example, according to the statistics of Zhejiang inspection and Quarantine Bureau, the European Union formally imposed 16.5% anti-dumping duty on China's export footwear enterprises for second months, and Wenzhou exported 2 million 437 thousand and 800 pairs of leather shoes products to the EU, which decreased by 37.80% compared with the same period of the previous year.

In particular, the traditional export countries of Wenzhou shoes, Germany, Britain, Denmark and France all fell sharply, with a year-on-year fall of up to 93.55%.

AOKANG footwear industry official disclosed that the company exported about 1 million pairs of leather shoes to the EU in 2006, but with the Levy of anti-dumping duties, AOKANG basically gave up exports to the EU in the past 5 years.

5 years later...

Since March 31, 2011, the European Union has formally suspended anti-dumping duties on Chinese leather shoes.

Enlightenment: China's shoe enterprises should fundamentally respond.

"We have been looking forward to the abolition of anti-dumping duties for a long time, but we should still treat this matter rationally."

Wang Hailong, manager of Publicity Department of a shoe company, said that once the European market is open, Chinese shoe enterprises should not blindly export, and must be orderly and orderly.

Wang Hailong believes that if we want to fundamentally solve the problem, enterprises should try to improve the technical added value and brand added value of products, so that prices can be set higher. In the case of intellectual property rights, enterprises should also regulate their export behavior. On the other hand, Chinese shoe enterprises can go out and cooperate with European shoe companies in depth, such as R & D, technology and market channels to enhance mutual understanding so as to avoid the recurrence of similar problems.

Yesterday, Wang Zhentao, chairman of AOKANG footwear industry, revealed that in the future, Chinese shoe enterprises should establish R & D, procurement centers abroad, and even acquire international brands. Strengthening cooperation and exchanges with international shoe companies is the real solution to foreign trade friction and can truly be based on the international economic stage.

Data show that, at present, the average price of leather shoes exports in Zhejiang is about $5, and in recent years, AOKANG group has adjusted its export prices continuously through product mix adjustment. At present, the average price of leather shoes exports is about 20 dollars, which is 4 times the average price of Zhejiang exported footwear.

viewpoint

The crisis has not been lifted.

The European Union's investigation continues. {page_break}

Although the EU has decided to cancel anti-dumping duties on leather shoes, the crisis has not been lifted.

Wei Ya Fei, director of shoe making office of China Leather Association, said that the EU still has some follow-up problems and preparations in many aspects, and has already begun to investigate the relevant situation in China.

There are 5 main aspects of the EU's investigation into China's footwear industry.

The first is to monitor the number of China's leather shoes imported into the EU and to inform the European footwear Federation every week; second, to use mandatory production labels to prevent some counterfeit origin products from entering the European market, mainly footwear products; third, to strictly control the possible violation of intellectual property rights; fourth, the European footwear Federation calls on the European Commission to urge the Chinese government to open up high-end markets, while further opening up the retail market, hoping to make profits in fast-growing consumption. Finally, the relevant policies of China's exports, especially the countervailing policies, are more concerned.

Wei Asia and Africa remind exporters to track regularly in the above aspects, regulate their own trade practices and strengthen self-discipline, and hope that this case can enable domestic enterprises to adjust their export structure and export quality as soon as possible.

In terms of how to deal with the following problems, Wei Ya Fei said, first of all, products should be avoided to export to Europe in the short term to grow too fast. On the other hand, the use of labels for origin must conform to the requirements of the European Union and ensure the smooth export of products. Third, in terms of intellectual property rights, enterprises should regulate their self-discipline and avoid the occurrence of violations; in terms of relevant policies, enterprises should understand relevant situations and guard against them in a timely manner.