Foreign Name + Foreign Life &Nbsp; &Nbsp; Authentic Chinese Goods Doubled.
With the improvement of people's living standard, more and more people begin to pay attention to brand when consuming, especially some "
Foreign brands
"More popular.
But now there are such brands in the market. Although they look very "foreign", their origins and origins are quite unclear.
The so-called "international brand" is genuine Chinese goods.
In large shopping malls, dazzling products are always dazzling.
Reporters found that many clothing brands come from Britain, France and Italy, which claim that they are especially from Italy.
Reporters saw a call.
Gino Liz
The price of the brand is not low.
After further investigation, the reporter found that the brand named "Italy" is sold in some famous shopping malls in Beijing.
Just like this shopping mall, the salesmen of other shopping centers also claim that "Italy is brand".
According to the salesperson's introduction, "Italy" is a genuine brand in Italy. It entered China after 2003, and now has a processing plant in the city.
The reporter decided to see the true face of this "foreign brand" in China.
According to the regulations, the brands sold in China should be registered in China at the same time.
Reporters entered the website of the SAIC and conducted basic enquiries about ""
The query result shows that the brand owner is Beijing jijiaren clothing Limited company, and the registered place of the enterprise is Mentougou eight Mu weir village in Beijing. The registration time is 2004.
According to this information, the reporter conducted a field survey and found that the village did not have the enterprise at all.
After many twists and turns, the reporter finally found a "geillion" supplier in Beijing - jijiaren Clothing Co., Ltd. in an office building.
The reporter learned from a staff member of the company that "Gino Liz" is not a Italy brand at all, but a genuine one.
China brand
At the same time, reporters were also informed by official channels that there was no registered information of "Italy" in the trademark and patent office.
The brand known as "original import" is only registered abroad.
Unlike "gyanuitzi", the selling points of some "foreign brands" are
Original import
。
At the Shenzhen Baoan Airport A terminal, there is a high-end men's wear brand store called "card Dan ton". Its business area is hundreds of square meters, and the decoration is also quite good.
Sales staff said that because the "brand" is a high-end brand in Italy, so the price is much higher than the general brand.
Reporters then came to Italy's official business and tax authorities, Italy chamber of commerce further investigation found that in Italy chamber of commerce did not call the "card Dun" registered companies, and the Italy apparel industry insiders have not heard of this brand.
According to the survey, "card Dan ton" only registered trademark in Italy, and has no production, operation and sales activities in the country.
According to the State Administration of industry and commerce registration information, the trademark is currently owned by Shenzhen City limited.
Reporters in the name of joining the company to see the brand development department Xia Jun.
He told reporters that at present, the "card Dan ton" company has more than 500 branches in the country, but there are no stores abroad. Italy is only a brand registered place.
In addition to clothing, some brands in other commodities also claim to be international brands and have a long history.
A watch called "Song Lang Ni" is called Italy brand. According to the sales staff, the brand was originally created in sixteenth Century, and entered China in 1986. It has been sold in some large shopping malls in Beijing.
The trademark registration information of "Lang Lang" in China shows that the earliest registration time of the trademark is 1994, and the registered place is Tianan industrial village, Nanshan District, Shenzhen.
The reporter learned from the Italy trademark and patent bureau that the registration time of "Lang Lang" trademark in Italy is 2009.
The Italy brand watch, which is known as the original in sixteenth Century, has such a short history of Italy's trademark.
According to the reporter's understanding, the cost of registering a company's trademark in Italy is between 3000 yuan and 10 thousand yuan RMB. The applicant only needs to provide some basic information such as address information, trademark pattern and so on, and can get the registration permission in about a year and a half.
Under normal circumstances, enterprises registered international trademarks in order to better open the international market and expand the market share of the registered countries. The products mentioned above mentioned in the program only sell goods, products or products in the domestic market, but their value has changed their bones.
Qiu Baochang, a well-known lawyer, believes that a businessman must publicize the truth of the trademark to consumers, otherwise it will constitute an infringement on the right to know and choice of consumers. If there is a false propaganda, it will constitute fraud.
Obviously, it is purely made in China. It is not only imported, but has been registered for several years.
Making up a lie, making a lot of trouble, and making an overseas life, the value of hundreds of dollars of goods immediately rose to tens of thousands.
For businessmen, although they earn money, they betrayed honesty and trust. They should be punished. Why does this phenomenon exist universally? It is also worth the consumers to think about it. Why does the same product hang on a foreign brand for sale? Why do consumers buy such a lot of unpaid money?
- Related reading
Garment Suppliers Are Leaving WAL-MART &Nbsp In Large Numbers. What Is The Problem?
|Fast Fashion C&A Reduces &Nbsp, And Suppliers Say It Is Difficult To Order.
|- Local hotspot | Suggestions On Revitalization And Development Of China'S Silk Industry
- 24-hour non-stop broadcasting | 2012 China Fashion Growth Brand Conference
- Daily headlines | Clothing Brand: International Survival Roadmap
- Thematic interview | Now Stepping Forward From Scratch -- Interview With Tian Qiming, Chairman Of The Company In China
- Collocation | The Tide Is Changing &Nbsp; Open Your Gentleman'S Time.
- Daily headlines | 爱登堡2012/2013年秋冬流行趋势发布
- Popular this season | Lattice Shirt Fresh Wear &Nbsp; Deduce Office Fashion.
- Exhibition topic | Living In Happiness -- The 2012/13 Trend Of Men'S Wear Autumn Winter In AI Teng Bao
- Case direct attack | How Come The New Clothes Are Getting More And More Expensive?
- Consumer rights protection | Inner Mongolia Cashmere Enterprises Are Now Adulterate, Making The Cashmere Content Of Fake Dalian Cashmere Sweater Zero.
- Danyang Shoe Industry Is In The Face Of Adversity &Nbsp, Striving For New Breakthroughs.
- The United States Voluntarily Recall 57 Thousand Pairs Of Chinese Baby Shoes.
- Diamond Bride Big S &Nbsp; &Nbsp; &Nbsp; Red Heel Tide Fan Weapon.
- The Era Of Internet Of Things Is Coming.
- Each Has Its Own Merits! Chinese Star Fashion Week
- "Justice" LV&Nbsp; Encountered "Al-Qaddafi" Strike.
- Cost Pressures Lead To Collective Price Rises In Garment Industry
- Collective Price Rises In Clothing Industry: Lining'S "Two Digit Increase In Price"
- China'S Trend Returns 8% In The Second Half Of Last Year.
- Sports Brand Faces Pressure To Raise Prices Or Cause Industry Reshuffle