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Sichuan Shoes Catch "East Shoe Westward Shift" Opportunity &Nbsp; Create "Global Shoes Capital".

2011/1/17 11:36:00 59

Export Order Trade

January 17th hearing, Russia's attack on "grey customs clearance", recently

Sichuan shoes

Export volume declined.

In the context of the current "East shoe westward shift", Sichuan invested 300 million yuan.

foreign trade

Shoe city is about to open, and Sichuan shoes are built.

Exit

The order platform is trying to reverse the irrational industrial structure that is overly dependent on the Russian market.


Before the 2008 financial crisis, nearly 80% of women's shoes exported to Chengdu were exported to Russia.

With the rising cost of raw materials and manpower, the cost advantage of Sichuan shoes exports is losing.

In June 2009, Russia closed the Asian market, which is the base for the vast majority of Chengdu women's shoes exported to Russia.


With the adjustment of the global industrial layout, China's footwear industry is showing a trend of "shifting East shoes to the west".

"East shoes shift westward" is not a factory, but a large number of orders.

Over the past two years, a large number of shoe factories on the coast have closed down, and a vacuum has emerged in global orders.

There are new opportunities for the export of women's shoes in Chengdu.


Recently, the United States and the European Union have replaced the Russian market and become the largest export area for women's shoes in Chengdu.

"Chengdu women's shoes pformed from Russian shoes to European and American shoes and pformed into a global production line.

At present, the proportion of Sichuan shoes exported to Europe and the United States has increased from about 10% to about 40%.


Data show that since 2002, Chengdu began to build "women's shoes city". Now Chengdu women's shoes have been sold to more than 120 countries and regions in the world, and the export volume is over 500 million dollars. Chengdu has become the fastest growing city in China's footwear industry, and Guangzhou, Wenzhou and Quanzhou also call the "three states and one city" of China's footwear industry.

The brand effect of Chengdu women's shoes has been gradually appearing, and Mrs. Obama has put on Chengdu women's shoes.


It is reported that Sichuan export shoes city will be located in the core area of Chinese women's shoes, with a floor area of 73 thousand square meters.

It is expected to be completed in May 2012 to accommodate 150-200 local shoe factories and set up an order headquarters.

It is worth mentioning that in the future, the export structure of Sichuan's footwear industry will only account for 20% of Russian orders, and the rest of the world will account for 70%-80%.

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