Waking Up Industry To Fashion Industry

"The international exhibition area is growing fast, the concept of home textiles is more and more mature, and the designer salon is more and more popular. This is the three major feature of this year's China International Home Textiles and Accessories Expo (China International Home Textile Exhibition)."

Yang Zhaohua, vice president of China Textile Association and China vice president of home textile industry association, said.

As one of the most famous exhibitions in Asia's home textile industry, China international home textile exhibition provides a good platform for home textile enterprises, and how to seize opportunities and make the exhibition more perfect is always the direction for the organizers.

Yang Zhaohua believes that the development of home textile enterprises lagging behind the concept of marketing and brand management, will affect the development of the entire home textile industry.

China home textile industry association and China international home textile exhibition have the responsibility and obligation to undertake the wake-up work of the industry.

Once the "wake up" work is done, the enterprise realizes that the home textile industry will burst into huge energy instantaneously, which is no less than the energy burst out of the garment industry 10 years ago.

In order to ensure the sustained competitiveness of China's home textile industry, the China international home textile exhibition organizer held the first China International Home Textiles Design Competition in 2003.

The design competition organized a group of design talents for the home textile industry, enhanced the social status of Chinese textile designers, and created an atmosphere of heavy design and heavy product innovation in the industry. The concept of market oriented product development was gradually accepted by the designers and put into practice.

This year, the China home textile industry association has established a research system for the trend of popularity, and will gradually build a promotion system and a publishing system. Through the exhibition, the fashion trend will change from the abstract concept to the fresh products in the retail market window, so as to really play the role of leading the consumption trend with the trend of popularity.

Because domestic and foreign trade is totally different from the two systems and modes of operation, China's exhibition wants to fully satisfy the needs of practitioners of internal and external trade.

But Yang Zhaohua believes that China international home textile exhibition has the conditions to make breakthroughs in the all-around platform for domestic and foreign trade.

In recent years, the function of home textile exhibition has expanded wider.

However, as the home textile exhibition has shifted to home textiles and increased the final product, it has been a matter of recent years. Although the exhibition has increased the number of towels, beds and other products for the final consumer, the number of professional audiences has not kept pace, so the domestic trade function of the home textile exhibition has not yet been fully realized.

This year, the Organizing Committee of the exhibition has targeted 10 target markets in southwest, northeast, central China, East China and Southern China.

Yang Zhaohua believes that through these measures, the home textile exhibition will become a more solid foundation for the domestic and foreign trade all-around platform.

China's home textile exhibition now has a small, scattered, mixed and disorderly competition situation, which has puzzled enterprises in selecting exhibitions, and has also increased the cost of exhibitors.

Yang Zhaohua believes that now is the key time for the integration of exhibition resources.

This year, the home textile exhibition has cooperated with the China down industry association, the China Hotel Management Association and the Chinese department store business association. It hopes to integrate the similar exhibitions by co operating for the exhibition industry, so as to facilitate the enterprises to participate in the exhibition and jointly expand the platform.

According to Yang Zhaohua, the organizer of China International Textile Exhibition organized a strategic cooperation alliance with China International Trade Center of Guangzhou international home textile exhibition in 2008 and co sponsored the Guangzhou international home textile exhibition. It hoped that through the integration of exhibition resources, the disorderly competition situation of China's home textile exhibition will be improved, the horizontal interaction and integration of home textile industry can be promoted, the industry related to the home textile industry will be integrated, and the "home textile" professional brand exhibition image of home textile exhibition will be perfected, and the exhibition will be pformed from "big home textile" to "big home".