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Experience And Skills Of Shoe Shop

2010/10/26 11:27:00 55

First, location and location.

Then market positioning.

To observe the consumption level and consumption habits of the target market, and carefully summarize and analyze carefully, it is not a crude thing to open a shoe store.

In view of the target market consumption situation, formulate suitable positioning, for example, the demand for fashion shoes in the target market is large, but the supply is small, so you should be positioned on the fashion shoes.

Another is to choose the address. Good location can get twice the result with half the effort. The location at the edge may be expensive.

energy

To make your popularity, of course, the choice of address should be combined with the pfer fees and rents and other factors, but also consider their own financial constraints, etc., in short, from their own reality.

Second, shoe store decoration design.

According to their own shoes store positioning style, we should design the corresponding decoration style, sell the brand to the atmosphere, sell fashion shoes to avant-garde fashion, and sell casual shoes to be romantic enough.

Decoration can not be copied, it is very interesting to have its own creativity, DIY and cost saving, and also include its own business philosophy.

Remember one thing: shop business, and save every cent.

Be very careful in reckoning

Qualified footwear salesmen.

Then stock.

Distribution

Purchase is generally selected in the 2 wholesale market of provincial capital cities.

Guangzhou, Wenzhou and other places where the purchase price will be too expensive, economically uneconomical.

When you purchase, you should "see, ask, compare, move, try, return, follow", observe more goods, pay close attention to each household, ask the price, see which is cheaper, see which quality is more solid, start skimming the shoes root, put on the foot 44, but also give him a few yuan.

If you know that there are any problems with your money, if you have any problems, your money will be there.

The placement of goods is the distribution of goods.

How can you put more charm on the shelves and reflect the grade of your shoes? You can put the pendulum, pendulum, pendulum and pendulum according to the following aspects: heel, shoe type, fabric, head type and so on.

Selling skills

All in place, put a string of firecrackers, your shop opened! (be punished by a fire ticket, don't look for me), talk about sales skills, generally new entry, suggest not to ask for help, to train yourself into a qualified salesperson.

What should we pay attention to in sales?

Be warm and kind.

We should pay attention to observation, learn to praise, and learn to look at words and see colors.

When customers enter the door, there must be at least a welcome view.

Observe the customer's dress, observe the customer's behavior, so as to figure out what kind of customer it is. How can I recommend my shoes and how to flatter him without any trace? In recent years, customers can't let him go out empty handed. This is a visit. I want to say that he bought shoes, originally wanted to buy a pair, I want to persuade him to buy 2 pairs.

In the sales process, we should train ourselves to be a good person, and we will never stop talking about it.

Slowly grope.

After the sale, the shoes were sold under your persuasion. For a few days, the customers came to the door. What should they do? To make the relevant three package service, of course, we should remember the principle of no refund or replacement. If you return or change, you will do business in white.

To learn the basic technology of shoe repair, we should learn the three package regulations of the state.

Good attitude, patience, service work well.