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Haining Warp Knitting Enterprises Encounter "Capacity Trap"

2010/9/6 21:29:00 59

The same is the production of warp knitted products, polyester knitted fabric sales are "very good", double axis net cloth "very bad" yesterday, the Haining economic and Trade Bureau official said, two kinds of warp knitting products two situations show that only by relying on scientific and technological progress, constantly adjusting the product structure, can "bad" become "very good".

Since the beginning of this year,

Polyester fiber

Knitted fabric market is very good, manufacturers do not worry.

Order

Only worry about insufficient capacity.

However, enterprises producing biaxial mesh fabrics are worried about not receiving orders.

As a manufacturer of these two products, the super warp knitting has a feeling of ice and fire: 60 polyester knitted warp knitting machines produce 19 tons of polyester knitted fabrics every day, but they are still in short supply, and the order has been discharged after October.

In contrast, orders for biaxial web cloth can barely maintain production and inventory.

The person in charge of the enterprise said,

Polyester knitting

Fabric market is hot, mainly because the market is gradually recovering, resulting in a sharp rise in demand; in addition, Europe and the United States and other regions of the stock has been digested, the economy is better, we must replenish inventory, this is a rigid demand.

The cold market of biaxial mesh fabric is related to the blind expansion of production capacity.

"Since the second half of last year, many enterprises have purchased new machines in large quantities, resulting in overcapacity of warp knitted fabrics in industry, and enterprises have encountered difficulties in receiving orders."

Mao Liansong, Secretary General of Zhejiang warp knitting industry association, believes that at present, the number of biaxial warp knitting machines in Haining has reached more than 100 units. If the market capacity is calculated, 60 will be enough to meet the demand, and the output of 40 machines will be enough.

In the face of the hot and cold market situation, some enterprises consciously keep their products in the occupied market to maintain a tight supply situation. In essence, they can stimulate greater consumption desire, which is designed to adapt to the psychological formula of "consumers are scarce and expensive", which is known as the "hunger strategy" in the industry.

Industry Authority said, this "hunger strategy" fully tells us that for Haining warp knitting enterprises, regardless of which kind of warp knitted products they produce, we should pay attention to innovation and enhance the added value of products, while we should also control the production scale at the best critical point. We must not blindly expand production capacity.