The Sales Volume Of Dayang Group Has Increased By &Nbsp, And The Largest Single Volume Company Has Been Built.

Strain in crisis

Dayang group is the largest in China.

With the outbreak of the global financial crisis, Dayang group business has been confronted with unprecedented severe test.

In April 2008, in the marketing of the leading product of the suit, Dayang group noticed abnormal signs in the market.

Especially after entering 2009, the demand for international garment market has declined significantly. The speed of customers placing orders has slowed down obviously, and the number of garments in each order has been greatly reduced, which has brought great challenges to the operation of enterprises.

Nevertheless, Dayang group is facing a crisis and actively responding.

The obvious shrinking of foreign markets has made Dayang group realize that the world economy is changing from "sunny" to "cloudy", and a new round of crisis may come.

Through visiting customers and market analysis, they took the most important countermeasures: locking orders, prices and customers early to prevent the market from sliding to the bottom.

Li Guilian, chairman of Dayang group, said: "when the crisis became more and more serious in 9 and October last year, the customers complained about the price. If I said that the price was adjusted, I would say that the price was good in April. It has not been a year yet, and the good things can not be adjusted arbitrarily, so this is in front of the market."

In order to implement the strategy of "locking orders, prices and customers", Dayang group has developed a production line.

The "production line" means that the sales volume and price and delivery date are set in advance by the seller and Dayang group.

This innovation strategy enabled enterprises to stabilize more than 150 overseas customers in 22 countries at the beginning of the crisis.

Build the largest single volume company in the world

In the crisis, another important coping strategy of Dayang group is to launch a "single volume and single cut" business against the trend.

This business ranks among the top end of the value chain of garment manufacturing. The rate of return is 5 times higher than that of conventional production.

In order to ensure the smooth development of the business, they invited Mr. Caitlin Ivano, the chief designer of the world famous brand Giorgio Armani, as the chief designer of the group.

They have also recruited more than ten world-class fashion experts to form several expert teams. They have set up specialized R & D projects in the aspects of clothing design, technology, marketing and management, introducing international advanced technology and management concepts, developing world-class new products, and developing world-class single volume single cutting processing system and establishing global scale.

At the same time, Dayang group has strengthened the construction of "creation" brand, and implemented the marketing strategy with flagship store as the core and driving the development of regional market.

At present, there are more than 1200 stores in the United States selling Dali creation (600233, stock bar) clothing, and new stores have been opened in major cities such as Beijing, Shenyang and Harbin, and featured marketing services including membership clubs and advanced hand sewing customization have been launched to strive to develop the domestic market.

This series of measures has enabled the Dayang group to enhance the competitiveness of enterprises in a short time while coping with the financial crisis.

Because unlike the previous OEM production, the "single quantity" is the "creation" brand of Dayang group, which is symbolic for Yang Yang's "bend over".

From the "Dalian sewing" to "Dalian manufacturing", this simple appellation change shows the fundamental pformation of the production mode of Dayang group.

Gas can be drums but not draining.

Facing the impact and impact of the financial crisis, since the beginning of this year, the Dayang group has strengthened staff training and improved their awareness of the crisis.

Li Guilian said, "I want to let them know that they should not panic and be pessimistic in the face of crisis. The more difficult they are, the more twisted they should be.

Without firm confidence and perseverance, enterprises are not only lack of fighting capacity, but also have no future.

With 30 years of experience in Dayang group, it is time for everyone to show their abilities and wisdom.

At the same time, Li Guilian believes that enterprises have been doing this for many years, reducing staff will hurt their vitality and reduce wages will hurt their morale.

Therefore, despite the great impact of the crisis on the company, the Dayang group not only insisted on no reduction of staff and no pay cuts, but also produced 1 million yuan reward for the improvement of quality and cost reduction.

It is precisely because of the series of measures adopted by Dayang group that the workers feel the sincerity of the employees in the difficulties, feel the strength of the enterprises, increase their morale, and realize the difficult pcendence in the corners.