ZARA, Nike And Many Other Brands Are Divided Into Children'S Cakes.

At the moment, autumn clothes are on sale in the shopping mall, and children's clothing is also very busy. Reporters visited the market found that ZARA, HM, Adidas, Nike, LV, GAP, DG, Armani...... Whether they are luxury brands or fast selling brands or common sports brands, children's clothing has become an indispensable part of these stores. ZARA and HM are the main foundation of cheap price. Adidas and Nike have been trusted by consumers and sales are stable; LV and other luxury brand children wear the high consumption class. Why are large numbers of brands reaching their children's clothing market?

Phenomenon: many brands are divided into children's clothing "cake".

"Now is the age of children!" the famous fashion brand DSQUARED2 recently announced its first children's wear series, attracting many fans and onlookers with interesting and humorous designs. Zhuzhan mall director said that the brand of children's wear area is growing every year, especially the relocation and expansion of children's wear area, which provides many brands with opportunities to enter Changchun. And there are many children's clothing counters in the existing adult clothing brands. According to industry sources, the growth of children's clothing brands in Changchun shopping mall is about 10 or even more each year, or over 30%. Apart from the traditional brand of children's clothing, sports brand and adult clothing brand and the expansion and entry of various luxury brands are even more obvious in Changchun. Even domestic brands such as Bosideng, 361 degree and so on have begun to expand their children's clothing channels and share the big cake of children's clothing market.

Why: new parents love "brand"

Yang Li, who runs the brand of children's wear for many years, told reporters: "the profit of children's clothing is higher than that of a garment. The product line is also longer. It includes children's clothing from 0 to 10 years old, and even 10 years old or above." Tong Ming Shan, another industry insider, has also pointed out another reason. In recent years, the brand of children's clothing is basically the brand that young people love today, HM, ZARA, UNIQLO and Nike, Adidas's sports brand and luxury brand. As the 80s generation began to become new parents, they liked to pursue brands. "Why does a smart brand not extend its loyal customer base to the purchase of children's clothing in a store of a counter? This cycle can take the family to buy this brand." This statement has been confirmed in ZARA of Eurasian merchants. Sales told reporters that parents who buy children's clothing here are usually young parents, and "generally do not sell children's clothing only, but children's wear, men's wear and women's clothing can pull each other." From this, we can see that all kinds of adult fashion brands with fashionable designs have become a shortcut for young parents to choose children's clothing.

Price: no less than adult clothing.

Now parents can not help but sigh, brand children's clothing single price is not cheap, pricing is also catching up with adult clothing, a small T-shirt to sell four hundred or five hundred yuan is not rare, and more than 1000 yuan children's clothing is also booming. Tartineetchocolate (pie and chocolate) children's wear brand is not long ago entered the spring city's high-end children's clothing brand, the price of the single product is above 500 yuan. After the interview, we know that the brand's sales are very good, and the sales of the newborn clothing is the best. Related personages analysis, because modern people care for their children more meticulous, the requirements for a children's clothing are fabric assured, good quality, and fashionable and fashionable at the same time, which will virtually increase the cost of children's clothing, and the production process of children's clothing will never lose to adult clothing. Looking at the children's clothing of all kinds of fashion brands, Nike, Adidas, and Givenchy, LV, DG and other brand children's clothing prices are almost flat with the brand's adult clothing, not by the "size of the price." With big brands as support, children's clothing sales can also be "close to the floor and get the first month".