The Fashion Consumption Festival Of Sijiqing Clothing Characteristic Street Opened

Two days ago, the "Chanel Show" ended by the West Lake; On December 6, another fashion show - "The tide rises in the east, and the clothes of the four seasons" 2024 Fashion Consumption Festival was staged in Sijiqing Fashion Street.

Hanghai Road was glittering with stars and bustling with excitement that night. In the gorgeous lights and dynamic music, a model wearing the works of the original designer in the block came to the scene, and the atmosphere of the scene was pushed up layer by layer like waves.

This is the first time that 22 markets (units) have jointly held a grand event since the establishment of Sijiqing Clothing District.

As one of the largest clothing distribution centers in China, Sijiqing Clothing Characteristic Street has 22 markets (units), 15000 stalls, nearly 50000 employees, and the maximum daily passenger flow reaches 100000 person times.

In order to present a wonderful fashion feast, all major markets have "rolled up". Some markets launched the first show of the leading designer brand; Some market managers personally "call" merchants on the platform; Some break the rules and give back to consumers with the sincerity of "one can enjoy the wholesale price"

Sijiqing Clothing Group, Italy France Business Group, Jiabao Business Group, Jiutian Business Management Group, China Textile Center Clothing City, Wangtian · boutique women's clothing market, Sijiqing Suzhou Hangzhou clothing market, Sijiqing boutique children's clothing market Co., Ltd., Kunlong Children's Clothing City, Hangpump boutique men's clothing market, Weizhong boutique collection, Sijiqing fabric market For the first time, 22 markets (units), including Evergreen Joint Stock Economic Cooperative, jointly hosted the Fashion Consumption Festival.

Zhu Haoquan, one of the initiators of the event and chairman of Sijiqing Garment Group, said: "The times are changing, people's consumption concepts are changing, and Sijiqing is also changing. We hold a fashion consumption festival to enhance business confidence, boost consumer confidence, and jointly polish the golden signboard of" China's First Clothing Street "."

It is reported that the week-long "Shishang Huichao City" was launched simultaneously. From December 7 to 12, the major markets in the Sijiqing clothing characteristic block, famous for "wholesale", provide consumers with exclusive discounts, limited time retail, as well as large cash coupons, full discount and other promotional activities. At the same time, the block will also become a trendy experience place to carry out a series of colorful activities, such as music parties, food fairs, online celebrity shops, and exciting live broadcast rooms, so that everyone can have the ultimate consumer experience while "buying and buying".

The fashion industry is one of the eight trillion level industries that Zhejiang strives to build. According to the New Fashion City Index Report released by Vogue Business earlier, Hangzhou ranked first among the new first tier cities in terms of "fashion development power" due to factors such as scientific innovation development power and capital strength.

The "Chanel Show", which leads the fashion trend, falls in Hangzhou not only because of the historical and cultural origin of Ms. Chanel and Hangzhou, but also because the brand sees the development prospect and huge consumption potential of Hangzhou, a "new fashion city". The grand show of top brands is more like a vane, adding to Hangzhou's "fashion development power".

How can the fashion industry better drive the high-quality development of regional economy? At this consumption festival, the China National Garment Association and relevant leaders of major markets mentioned a common keyword: "original".

In order to escort the originality, the Caihe Street Linkage Supply Chain Platform Hangzhou Internet Court, Hangzhou Copyright Protection Management Center, Hangzhou Fashion Designers Association, Shangcheng District Justice Bureau, Beijing Yingke (Hangzhou) Law Firm, Zhiyi Technology jointly established the Block Digital Copyright Protection Center, which can provide digital filing, copyright storage, legal advice and other services.

In addition, at the event site, 8 units including Hangzhou Municipal Bureau of Commerce, Hangzhou Municipal Market Supervision Administration, and Hangzhou Municipal Audit and Management Office also jointly launched the "Shishang Hui" enterprise support service alliance to help the innovative development of the clothing industry. The relevant person in charge of Caihe Street said: "In the future, we will continue to strengthen the protection of intellectual property rights with the efforts of all parties to provide stronger support and guarantee for original design."

(Source: Hangzhou Daily)