The Ice And Snow Season In Heilongjiang Province Also Officially Started The Upgrading Of The Clothing Industry

Recently, Northeast China and other places have entered winter, and the ice and snow season in Heilongjiang Province has officially opened. As the top stream of last year's ice and snow season, the data of the first three quarters shows the number of tourists in Harbin 37.2% year-on-year growth And continue to maintain rapid growth. At present, with the arrival of the ice and snow season, a large number of tourists will come. The huge passenger flow makes Harbin smell new business opportunities. Focusing on fashion and warmth, Harbin is actively planning new industries.

Down jacket industry from 0 to 1

In this shopping mall in Harbin, the design of "Erbin" co branded down jacket has caught many consumers' eyes. In addition to the striking word "Erbin", it also includes Songhua River Elements and Heilongjiang Topographic Map And skillfully integrate the urban style and features of Harbin. The ingenious design not only captures consumers, but also allows the local government to see some opportunities.

　　 Zhang Jianhua, Director of Consumer Goods Department of Heilongjiang Provincial Department of Industry and Information Technology : The foundation of the down jacket industry was relatively weak. Since this year, it has basically achieved leapfrog development from scratch and from 0 to 1.

With the industrial foundation, how to cultivate local influential brands has become the first problem in front of them. At the Heilongjiang Provincial Department of Industry and Information Technology, Zhang Jianhua from the Consumer Goods Department showed the reporters five new registered trademarks they had applied for.

　　 Zhang Jianhua, Director of Consumer Goods Department of Heilongjiang Provincial Department of Industry and Information Technology : 5 trademark registration certificates have been issued for use. We have 12 key industrial projects under construction, which are expected to achieve a production capacity between 2.5 million and 3 million pieces.

The landing of private brands has reassured enterprises. In the Harbin Binxian Sino Korean Industrial Park with a total investment of 10 million yuan, the reporter met Huang Xiaolan, the person in charge of the enterprise. She told reporters that a series of clothes have been designed and printed, and in the future, she plans to launch five series of hundreds of winter clothes, with an estimated annual output of 2 million pieces.

　　 Huang Xiaolan, Head of Harbin Beijing Clothing Co., Ltd The famous cotton padded jacket with big flowers in Northeast China is made of down jacket, which is also customized and dyed by us.

In the interview, the reporter found that for down jacket enterprises, in addition to new design concepts, goose down It is also an important link in the down jacket industry. At present, Heilongjiang is constantly enriching the breeding varieties of geese. In the big goose town of Liangjiang Animal Husbandry in Suibin County, Pusan goose, as a new breed, is not only large, but also has a higher value of goose hair.

　　 Xiao Qiang, General Manager of Hegang Suibin Liangjiang Animal Husbandry Co., Ltd At present, a feather can sell for more than 70 cents. If it is made into a badminton, it can sell for more than 20 yuan. A bag of down can normally sell for more than 10000 yuan. If it is divided into high-end down, it can sell for more than 50000 yuan.

Goose feather is sold by the root, and goose down is sold by two. At present, Qiqihar, Jiamusi and many other places in Heilongjiang are making efforts to raise geese. This year, the amount of geese raised in Qiqihar accounts for one third of the province.

　　 Tang Haibo, Director of Qiqihar Municipal Bureau of Agriculture and Rural Affairs : It will grow to 18 million this year. In the future, it will take 5 to 8 years to build a volume of 50 million geese.

Heilongjiang also proposed the goose industry revitalization action plan to further strengthen the local processing and transformation capacity of goose feather in the province, strive to achieve goose feather processing capacity of more than 10000 tons and goose down output of more than 1500 tons, continue to extend to downstream industries such as down clothing and bedding, and create a whole goose feather processing industry chain.

Accelerate the upgrading of garment industry at the beginning

Planting Chinese parasol trees attracted the phoenix. While the down garment industry continues to improve, more enterprises from other places see new opportunities. Many enterprises have started the garment industry, forming the development model of the industrial chain of raw material processing, production and manufacturing, and marketing in the local area.

In the Pingfang District of Harbin, this down jacket enterprise from Jiangsu was officially put into production. This down jacket intelligent factory, which integrates intelligent manufacturing equipment, industrial Internet applications, artificial intelligence and other new generation information technologies, can produce 3 million down jackets every year.

　　 Lv Xiaojing, Head of Bosideng (Harbin) Intelligent Manufacturing Production Base : At present, the proportion of automation equipment in the whole factory is 40% to 50%. From the production of one down jacket in 5 minutes before, it has now increased to more than 2 minutes to 3 minutes.

In addition, the goose down processing industrial park newly built by the enterprise this year is also under active construction. At the same time, it is also constantly strengthening the chain to further shorten the chain of the clothing industry chain.

　　 Li Chuang, Head of Bosideng Brand Management Center : We will increase the research and development of ice and snow clothing and ice and snow surrounding products. In this regard, we will also have plans to set up research and development centers in the future.

Heilongjiang has also actively introduced clothing and textile enterprises from Guangdong, Zhejiang, Jiangxi and other places to promote the landing of projects such as garment processing, down clothing, ice and snow sports clothing. In Qiqihar, this enterprise from Jiangxi has opened up the down jacket town and down jacket trading market, and the enterprise will directly enter the market for sales after completing the production order.

　　 Li Boning, General Manager of Qiqihar Huazhao Down Garment Trading Market : We want to build a whole industry chain. The current capacity of the whole market, including the sales volume, is doubling.

At present, Heilongjiang has also put forward its own development plan for the ice and snow clothing industry. On average, more than 10 ice and snow clothing related industrial projects are signed every year. Relying on the advantage of stable supply of high-end raw materials, we will focus on the development of cold proof clothing (down jacket), high-end ski (skating) clothing and other special clothing industries, continue to extend to high-tech fields such as smart clothing, wearable products, and create new formats for the development of the whole industry chain of ice and snow clothing.

"New friends" of "Erbin"

Industrial development has brought economic growth and popularity. Today, more and more "traffic" in Harbin has become "retention", and more young people choose to take root here. What will these young people bring to Harbin?

As soon as the reporter arrived at Harbin Creative Design Center, he met Wang Yuan, who came back from Beijing Institute of Fashion Technology to work. As a native of Harbin, she chose to return to her hometown to work after graduation. At present, she is preparing to participate in the fashion design competition of the Asian Winter Games.

　　 Wang Yuan, a young fashion designer : I'm here to find these partners to help me solve the problem of fiber fabric. Because it will not shine when cutting, but this garment just needs such shiny fabric to be beautiful on the stage.

Wang Yuan told the reporter that more than 100 designers have gathered in this creative center. In the exhibition hall on the first floor, from the brooch of snowflake creativity, to the miniature picture of Yabuli ski resort, to all kinds of ski equipment, all creative products contain thick "ice and snow" elements. At present, more than 40 design institutes have gathered here, More than 60% They are all from other provinces. They have also set up the Heilongjiang Fashion Designers Association to further promote the development of the fashion design industry.

　　 Young designer Wang Minglai Harbin is very creative. We made the positioning logo planning of the whole brand for Harbin Gift.

In the Daowai District, a group of young designers also gathered in the Chinese Baroque block. In addition to the traditional theme exhibitions, such as Northeast Folk Custom Theme Exhibition, Northeast Literature Book Exhibition, and Folk Cultural and Creative Works Exhibition, the designer has also made this courtyard a creative space integrating coffee, cultural and creative handicrafts, and the "old" buildings have become "young".

　　 Yu Bing, Head of Harbin Zhonghua Baroque Creative Design Center : Can understand what the young Harbin looks like. It is not only a visual or emotional communication, but also a real commercialization and productization.

The influx of young people has also brought fashion spring to Harbin. Let more talents join in.

　　 Yan Shi, Deputy Director of Harbin Creative Design Center : Talents are gathered and streamed to the local through different forms, and the whole creative design has formed a chain like development, covering the whole region of Heilongjiang design at the same time.

(Source: CCTV News)