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Industry Responsibility Behind The Popularity Of National Style Clothing

2024/4/29 13:00:00 48

National style clothing has become Under the hot spot of consumption, How can China's garment industry take advantage of the "national style aesthetics" and go further?

Red national style clothes Ornament

When the national style clothing encounters the ancient buildings with cornices and brackets, the folk houses in the south of the Yangtze River with blue tiles and white walls, the magnificent mountains and rivers, the graceful pavilions and waterside pavilions, the colorful and beautiful natural fields, and the beautiful pictures, people get spiritual satisfaction again and again. Tang style and Song rhyme, classical elegance, elegant beauty, these words of praise make people deeply trapped in them. It can be said that the spring wind is blowing green across the river, and the national wind is nourishing the hearts of the people.

National fashion clothing and national fashion products have become an important consumption hotspot at the moment, and have become a new track of the industry. With the help of the media, groups of consumers have turned from curiosity to wait-and-see, and then from wait-and-see to practice. From the original maverick to punch in fun, from fun to love, the consumer group has gradually expanded, and a new industry has developed rapidly.

During the Spring Festival, the sales volume of horse face skirts produced in Cao County, Shandong Province exceeded 300 million yuan, setting a new record for the sales of single cluster products in a short period of time. However, this is only the result of insufficient production capacity. When approaching local enterprises, they are worried about the insufficient supply of upstream fabrics, and orders simply cannot be made. Demand exceeds supply, which has not been seen in the clothing industry for decades. In response to that sentence, it is not that there is no demand, but that there is no product to meet the demand. This year, the production and sales of local ethnic costumes and Chinese style costumes in Caoxian County are also booming, and there are shortages to varying degrees.

No matter from what angle, this is a phenomenon that deserves attention. Official media and we media have joined the report, and sociologists and economists are also sending articles to echo. At that time, the public opinion is surging, which has once again boosted consumption. From the cultural point of view, wearing national style clothing to promote excellent traditional culture leads to a political correctness; From an economic perspective, the national tide drives a new industry; From the social point of view, the national style clothing makes people's life more rich and focuses on a harmony; From the perspective of life, national style clothes make people live happily.

Hidden worries behind the prosperity

As mentioned above, it seems that this is a good phenomenon from all aspects, a win-win situation for all parties. However, from the perspective of the existing national style clothing products, there is a hidden worry. That is, some national style clothing products on the market can not only not spread traditional culture, but also easily cause misunderstanding, even play a wrong role in guiding. Some stage costumes have been copied into the life scene, and some costumes of different dynasties or even official costumes have been used as regular clothes. Some costumes that confuse the dynasties can be seen everywhere. If it is mainly for fun or just for Cosplay, it seems reasonable. However, with the widespread wearing of national style clothing, the cultural nature of its bearing is highlighted, which is worth discussing.

For modern people, Chinese traditional clothing is too long away from us, so long ago that ordinary consumers do not know what it looks like or feel the beauty of its own consumption. After all, it has been more than a hundred years since the Chinese people's clothing changed from the loose clothing culture to the narrow clothing culture, which is the role of culture. The west wind is spreading to the east, and the clothing culture is very thorough.

The upsurge of wearing national style clothing awakens people's national plot and cultural self-confidence. Most of the contemporary consumers lack the knowledge of traditional clothing, and can't distinguish the right and wrong of wearing. From the point of view of ordinary consumers, there is no reason to like wearing clothes. If you look good and meet the trend, you will arouse people's enthusiasm for consumption. When a new category appears, consumers' aesthetic appreciation comes from continuous visual impact education. When everyone wears it, consumers naturally think it is right to wear it like this. It is beautiful, and what can lead to popularity will lead to aesthetic appreciation. Therefore, most consumers choose what the market provides.

As a result, on the one hand, consumers are constrained by the trend and do not seek to understand; On the one hand, the supplier is trapped by the market and produces blindly. A cultural behavior returns to simple processing and manufacturing. On the other hand, all kinds of official media, we media, only look at the excitement, as if they can hold high the flag of national style clothing inheritance and sing praises, on the one hand, they also catch the attention of hot spots, but do not take into account the changes in the inheritance of traditional clothing culture, sad husband!

Industry responsibility in development

In the face of a strong consumer market, few people think about what the national style clothing should look like, and how Chinese traditional clothing should be inherited into life. In the face of the market full of all kinds of costumes and some unreasonable so-called Han style clothes, industry experts need to come forward and make professional voices, and the whole industry should also take action. After all, what suppliers provide is very important. Now that an industry has been formed, it has an unshirkable responsibility for the industry. The Chinese clothing industry and cultural circles should have a clear attitude.

First of all, we should correct the name of national style clothing. What is the national style dress? It should be a modern dress that can reflect Chinese traditional dress culture, has traditional Chinese elements, and follows certain rules in shape. It is not a specific kind of dress, but a generalized concept. Its concept needs further research and discussion, and its main purpose is to carry the inheritance of traditional culture. At the same time, it is also necessary to consider whether the concepts of "Hanfu" and "Huafu" are suitable for being generalized. This requires organizing all aspects of the force to discuss and give authoritative voice.

Secondly, we should give professional guidance to designers of national style clothing. The national style clothing is the inheritance and innovation of the Chinese traditional clothing culture, and is the product of the oriental aesthetic system. It should not only conform to the current life, but also highlight the Chinese tradition. Innovation is also an innovation based on inheritance. The key to integrity innovation lies in integrity. We should take a clear stand against the adaptation of costumes to life. At present, many designers of national style clothing lack professional background and grow up under the background of simple imitation and submission to market demand. If they do not know enough about traditional clothing and do not guide it, it will inevitably bring controversial products to the market.

Thirdly, we should improve the aesthetic level of consumers from the perspective of culture and life aesthetics. The inheritance of traditional culture cannot be specious, otherwise it will make people attack our collective cultural deficiency. The cultural department should do a good job in clothing aesthetic education in combination with the current cultural and tourism boom. The media should play a role in organizing experts to explain and guide the artistry and culture of clothing.

Fourth, we should strengthen industrial support. Guofeng apparel industry is completely forced by the market. It has a strong vitality and deserves the attention and support of the industry. Because of the cultural attribute of the national style clothing, the development of the industry can be combined with the local culture and tourism, and achieve a win-win situation from multiple perspectives of culture, products and market. Relatively clustered local industrial clusters should increase policy support to protect the development of national fashion industry.

Clothing is an important carrier of fashion culture, which bears the national wisdom of history, art, aesthetics, customs, etc. National style clothing, whether it is material, technology, design, decoration, etc., can represent the excellent traditional Chinese culture. The popularity of national style clothing is an intuitive expression of China's rising national strength and cultural self-confidence. Therefore, our industry should adhere to its original intention, assume its mission, guide enterprises to learn from the nutrition and wisdom of China's excellent traditional culture, and demonstrate the unique charm of China's excellent traditional culture in creative transformation and innovative development.