Seize The Opportunity Of Women'S Clothing In Autumn And Winter, And The Women'S Clothing Industry Of The Comprehensive Business Of Tiaoyin E-Commerce Will Increase The Confidence Of Businesses In The Industry

Paiyou, who is engaged in the clothing industry, should know that behind the rise of global women's clothing brands, there is a force that cannot be ignored - China's textile manufacturing industry belt. Over the years, the textile manufacturing industry belt merchants have taken root in all source production areas of the country, accumulated great industrial cluster advantages, and occupied an important position in the fashion industry chain.

Although these industry belt merchants can provide high-quality and cost-effective women's clothing products, they have been unknown to outsiders because they have been hiding in the upstream of the industry chain for years. With the development of e-commerce, they began to explore the transformation of online retail, but because of lack of brand awareness, lack of e-commerce operation experience, it is difficult to achieve good results in the e-commerce field on their own.

In order to help the transformation and upgrading of businesses in the industrial belt, and let more Chinese consumers see and buy high-quality goods in these industrial belts, the women's clothing industry in the comprehensive business of Diaoyin e-commerce has joined hands China Garment Association "Woven China · Industrial Belt Women's Wear Assistance Plan" was launched for 20 key women's wear industrial belts in China.

Under this plan, the women's clothing industry of comprehensive business of Tiaoyin e-commerce recently launched the "Treasure Wardrobe" Women's wear in autumn and winter "series activities help women's wear merchants to promote new products, make popular products and seize market opportunities when the autumn and winter peak season comes. It has attracted the attention and participation of many industry belt businesses.

　　 Grasp the key time node of women's clothing season change

Help businesses fight a new battle in autumn and winter

From September to October each year, influenced by the change of seasons, the purchase demand of women's clothing consumers will increase sharply, and the sales of autumn and winter women's clothing will usher in a wave of outbreak.

According to previous data, the sales volume of women's clothing in autumn and winter will be about twice that in spring and summer. Whether women's wear in autumn and winter can catch the new key time node and make a good preparation and sales plan in advance determines the business of the merchants in the next four months, so women's wear merchants attach great importance to it.

But for many industry belt businesses, online retailers It is a new field. They are not familiar with the rules and playing methods of the platform. When they participate in such activities, they face many problems: for example, what kind of goods should be prepared? How many goods are available? How about the new pace? How to promote the blockbuster? wait. In order to improve the awareness of businesses and reduce the threshold for businesses to participate, the women's clothing industry of the comprehensive business of Tiaoyin e-commerce began to layout as early as August, helping businesses seize new nodes in autumn and winter, and helping businesses step by step to promote the orderly emergence of autumn and winter categories.

In the middle and late August of this year, the women's clothing industry of the comprehensive business of Tiaoyin e-commerce went deep into the industrial belts in South China, East China, Central China, North China and other regions to hold offline lectures, explaining the core play methods and flow support policies of the activity in a face-to-face manner, helping merchants sort out the trend of women's clothing in autumn and winter, and how to stock up and launch new products, Help merchants quickly understand the platform rules and play methods, and improve their business ability.

After attending the briefing, many businesses expressed that they had a clearer understanding of the event and had made adequate preparations. With the help of the official, they had more confidence in pushing new products and selling popular products.

In addition, after the start of the activity in September, the women's clothing industry of the comprehensive business of Tiaoyin e-commerce directly helped businesses sell goods by creating talent broadcast rooms, women's clothing origin traceability broadcast, etc. By creating five major treasure concepts, namely, treasure origin, treasure store, new treasure product, treasure recommender, and treasure position, we will improve the visibility of the industrial belt and help businesses in the industrial belt break out in a variety of ways.

Taking advantage of the opportunity to shake the voice of all interested e-commerce

Solve problems for women's clothing merchants in the industrial belt

Some industry belt merchants expressed concern that although the new products developed by themselves are of excellent quality and cost-effective, few people know them in the market. The platform exposes so many traffic. What if it can't be accepted and transformed?

For this problem, the women's clothing industry in the comprehensive business of Tiaoyin e-commerce has long had countermeasures.

First of all, according to the women's fashion trend released by the activity, the merchants can clearly understand the fashion style, crowd portraits, etc., and can adjust the design style and pallet accordingly, and carry out trial sales test on the platform. This can greatly reduce trial and error costs. At the same time, the women's clothing industry of the comprehensive business of Tiao Yin e-commerce also sorted out the advantageous categories for businesses in autumn and winter, planned the whole link life cycle from updating, measuring, storing water, breaking out to continuous hot sales, reduced the difficulty of business operations, and helped businesses achieve higher sales goals.

Second, "Treasure wardrobe Women's wear in autumn and winter "series activities are different from the traditional e-commerce promotion. This activity relies on the advantages of Diaoyin global interest e-commerce, combined with short video, live broadcast, shopping mall and search and other diversified play methods, can directly and efficiently plant grass and pull grass for consumers, which can not only achieve sales explosion in the short term, but also bring more long-term benefits to industry leading businesses.

In order to further solve the problem of low popularity of products in the industrial belt, and establish the industry belt category characteristic mind, the activity of "Treasure Wardrobe Women's Wear New in Autumn and Winter" has made the following innovations on the search side:

First, the hot topic videos are related to the origin stores to shorten the path for consumers to enter the stores. In the "Treasure Wardrobe" In the short video on hot topics related to "Women's Wear New in Autumn and Winter", consumers can not only see and collect hot topics at the bottom of the video, but also see hot search words related to the origin at the top of the video comment area. Click it to directly jump to the corresponding product interface, greatly shortening the path for consumers to enter the store.

At the same time, through hot content, build the mind of "industry with good goods" in the minds of consumers. Taking the hot topic of the search term "Jimo Weiyi" as an example, the relevant search volume increased tenfold from the early stage to the middle stage of the activity, successfully driving the origin out of the circle, and the number of stores per capita and the length of stay per person in the store increased significantly, bringing considerable traffic to the industry leading merchants.

The second is to search the hot words of commodities related to the place of origin and build the user's mind. For example, when searching for bodywear in dithering, the top page will display not only the styles of sports, European and American styles, but also the origin of Jimo, Jieyang and other commodities; For example, a search for jeans will also show Zengcheng, Zhongshan and other industrial belts. Better connect popular goods, industrial belts and consumer search habits. It can continuously refine the style and crowd positioning, constantly strengthen consumers' awareness of the industrial belt, and improve consumers' minds in the industrial belt.

Third, the search link is closed loop, increasing user stay and commodity purchase conversion. For example, if you enter the "Diaoyin Featured Store" page in the "Treasure Wardrobe", you can find the popular women's clothing stores in the industrial belt. After clicking the "Enter Store" to view the goods, you can return to the store collection page, forming a full link, which improves the length of stay of consumers and the conversion rate of goods purchase.

Such search optimization and the establishment of consumers' minds are particularly important for women's clothing businesses. Because women's clothing consumers are the most diversified group among all e-commerce consumers. They have their own dressing attitudes and style propositions, and are better at "discovering" their own needs, so they will use search more frequently and be more easily transformed.

In order to further strengthen the search mentality of women's clothing featured supply in the industrial belt, the event also created related topics to spread on the whole platform of Tiaoyin, # weaving China # treasure wardrobe The total number of topics broadcast exceeded 1.2 billion. At the same time, topics are classified according to different consumer needs.

#Tracing the Origin of Chinese Women's Wear The topic corresponds to the direction of site inventory, which brings exposure to the industry belt merchants participating in the activity, so that more users can know the location of the origin, characteristic goods, etc. This topic has been broadcast 140 million times in total, effectively raising the popularity of the origin# 100 yuan for Maillard wear The topic corresponds to the trend direction of style, informing consumers and merchants of the fashionable clothing combinations in the current season, and building the mentality of industry belt merchants in consumers' minds that they can provide fashionable goods with style trends and high cost performance ratio. This topic has been broadcast 130 million times in total, and is welcomed by many consumers of clothing# Versatile pants in autumn The topic, which is different from the above two, mainly corresponds to the direction of hot selling products and directly points to the seasonal single products with high sales volume, which can plant grass for the products of the industrial belt and guide consumers to place orders at the same time. The topic was broadcast 64.58 million times, and the grass planting effect was remarkable.

This activity solved the problems of "difficulty in obtaining customers" and "poor transformation" of the businesses in the industrial belt, so that more consumers can see the good things with the characteristics of the industrial belt, and effectively help the sales growth of products.

　 Exploit high-quality products in large scale

Comprehensively help the business growth of industry belt merchants

With "Treasure Wardrobe" With the promotion of the "Autumn and Winter New" activity, more and more businesses in the industry belt have participated in the activity. The activity is gradually covering the core industry belt of domestic women's clothing, and large-scale mining of high-quality goods in the production area, comprehensively helping businesses grow. By the time of press release, the source women's wear industry belt has emerged many popular stores and pieces.

According to official data, a total of ten thousand pieces of explosive products were created during the new autumn. Among them, the lapel Lingge light and thin down jacket of Youlu shop that loves you and the black pearl flying pants of Suixin shop became the two most popular items in this event. "Treasure wardrobe The ability to promote new products and hit blockbusters is remarkable.

In this activity, the industry belt merchants can achieve the goal of both volume and sales. The high-quality goods in the industrial belt are being seen and purchased by more consumers on the Diaoyin e-commerce.

Since this year, the women's clothing industry of the comprehensive business of Douyin e-commerce has joined hands with the China Garment Association to launch the "Woven China · Industrial Belt Women's Clothing Assistance Plan", focusing on building 20 women's clothing industrial belts in 9 provinces, which will help 500000+ spin Manufacturing businesses to achieve business growth.

As an important part of the marketing action of "Weaving China · Industrial Belt Women's Clothing Assistance Plan", "Treasure Wardrobe" The series of activities of "Women's Wear New in Autumn and Winter" have achieved phased results. The industry led merchants have completed the upgrading and transformation of e-commerce in the dithering e-commerce, which has really improved the popularity and sales of goods.

future, Dithering E-commerce The comprehensive business women's wear industry will continue to promote the plan to help the industry leading businesses to gain more business growth.