The Master Course Of China Professional Costume Design Competition And Traffic Operation Uniform Design Competition Concluded

From August 15 to 17, the "Nanshan Zhishang Cup" 2023 China Professional Wear Design Competition and Transportation Industry Uniform Design Competition (hereinafter referred to as "the Competition") held a three-day master class in Shandong Nanshan Zhishang Technology Co., Ltd. During this period, 33 groups of contestants who won the final "entrance ticket" carried out a study tour, master courses, fabric selection meeting The schedule with rich contents such as final coaching will focus on "charging" and storing power for the final.

The competition is sponsored by the China National Garment Association, co sponsored by Shandong Nanshan Zhishang Technology Co., Ltd., and undertaken by the Professional Clothing Committee of the China National Garment Association. With the theme of "Charming the world and elegant escort", this competition will go deep into the market segment of professional clothing, focus on the transportation industry, and dig deeply into the personalized culture and design concept of professional clothing, so that the unique elegance of professional clothing will escort the transportation industry.

　　 Gather wisdom, gather energy, seek development, and promote learning and courage by competition

　　 Du Yanbing, Deputy Secretary General of China National Garment Association and Secretary General of Professional Wear Committee of China National Garment Association Serve as the host of master courses.

　　 Yang Jinchun, Executive Vice President of China National Garment Association, Wu Xuekai, Vice President of China National Garment Designers Association and China's "Golden Summit Award" fashion designer, Gu Yuanyuan, Associate Professor of Beijing Institute of Fashion Technology and China's Top Ten Fashion Designer, Yang Yinhan, Deputy Secretary General of Professional Clothing Committee of China National Garment Association, and other association leaders and expert teachers; Zhao Liang, Chairman of Shandong Nanshan Zhishang Technology Co., Ltd., Wang Jian, General Manager of Shandong Nanshan Zhishang Technology Co., Ltd. Clothing Company, Liu Gangzhong, General Manager of Shandong Nanshan Zhishang Technology Co., Ltd. Spinning Company, Cao Tiecheng, Deputy General Manager of Shandong Nanshan Zhishang Technology Co., Ltd. Clothing Company, Gao Kun, Deputy General Manager of the Clothing Company of Shandong Nanshan Zhishang Technology Co., Ltd., Guo Xiaoyun, R&D Director of the worsted company of Shandong Nanshan Zhishang Technology Co., Ltd., and Weng Xin, R&D Director of the Clothing Company of Shandong Nanshan Zhishang Technology Co., Ltd Leaders and guests from Nanshan Zhishang attended the master class.

From the show to the pasture, Shandong Nanshan Zhishang Technology Co., Ltd. is one of the few companies in the world that integrates the wool textile and clothing industry chain. It has a complete wool textile and clothing industry chain from wool to ready to wear. It was listed in Shenzhen Stock Exchange in 2020. At present, the company has developed into a leading enterprise in the domestic wool worsted clothing industry and a leading enterprise in the international high-end clothing customization field.

　　 Zhao Liang, Chairman of Shandong Nanshan Zhishang Technology Co., Ltd In his speech, he expressed the hope that through this master class, designers can have a more comprehensive understanding and understanding of the industrial situation of Nanshan Zhishang, and can open up new ideas in the next step of creation, give full play to their own strengths, and design more fashionable and creative works with an international vision and cutting-edge ideas.

"With the development of the current professional clothing industry, as well as the progress of science and technology and social economy, people pay more attention to professional clothing." Yang Jinchun, Executive Vice President of China National Garment Association In his speech, he said that sustainable design with the goal of environmental friendliness and green health, relying on intelligent and digital technology to create the ultimate user experience and other new trends in the process of professional clothing design and service, is gradually becoming the "new fashion" in the field of professional clothing.

According to President Yang Jinchun, the contest was launched in Shanghai on March 29 this year. After three months of solicitation, 837 online entries were finally received from colleges, enterprises, designer studios and individuals. On July 7, the preliminary review meeting was held in Beijing, and 33 groups of design works with practicality, commerciality, artistry, modernity and culture were selected to be finalists. He hopes that through this master class, designers can deeply integrate art, technology, social responsibility and other contents into their design works, so that fashion can effectively empower workers.

　　 Famous teacher opens a speech to inspire new ideas, and selects fabrics to add style

"Professional dress design is a relatively long cycle design product after the integration of functional aesthetics and fashion aesthetics." Wu Xuekai, Vice Chairman of China Fashion Designers Association, and China's "Golden Summit Award" Fashion Designer This paper expounds the transformation of the design concept of professional wear from four parts, including the design summary, design cases and emotional value of professional wear.

He emphasized that the future iteration cycle of professional wear will be presented in different ways. As a professional wear designer and design enterprise, we should prepare coping strategies and methods, express service design from the cognition of new scenes, new functions, new cultures and new groups, and be bold in innovation and small in seeking evidence, so as to build a sustainable development of professional wear design.

To enter an industry, first of all, you should have a clear understanding of the current situation and market situation of the industry. Gu Yuanyuan, associate professor of Beijing Institute of Fashion Technology and one of China's top ten fashion designers With the title of "the current situation and design trend of the professional clothing industry", systematic interpretation and analysis will be carried out for players with rich cases.

Relevant data shows that China's modern logistics industry has more than 50 million employees. She pointed out that emerging industries gave birth to new professions, and the professional dress scenes were highly differentiated; New types of outdoor work, such as cultural tourism, sports events, modern industry, emergency rescue and field work, have given birth to new styles of professional clothing, showing new fashions such as functional style and outdoor sports style. In addition, as a professional dress that can highlight the cultural attributes of the times, regions, and internationally, it should highlight the differentiated characteristics of different enterprises while meeting the professional needs of the industry.

At present, the emergence and application of various new fibers and new functional additives, as well as the cross-border integration of related textile content and the ingenious integration of scientific and technological elements, the technical content of professional clothing fabrics has gradually increased, and the application range has become more diversified. Guo Xiaoyun, R&D Director of Shandong Nanshan Zhishang Technology Co., Ltd The teaching content of the course focused on the theme of "the application and future development trend of worsted wool fabrics in high-end professional clothing". She said that professional clothing fabrics showed six trends of comfort, functionality, health protection, fashion, ease of care, and green environmental protection.

At the same time, she also mentioned that Nanshan Zhishang adheres to the market competitive advantage of technology and fashion driven development with the concept of "technology and fashion, creating a better life". In terms of talent cultivation and regional layout, the company has established in-depth cooperation with well-known institutions and institutions at home and abroad, such as Beijing Institute of Fashion Technology, Jiangnan University, Xi'an University of Engineering, Donghua University, Malangoni, etc. Today, brand cooperation spreads all over the world, with branches set up in 29 provinces and municipalities, and branches set up in Milan, New York, Los Angeles, Sydney, Singapore and other places.

As an important part of professional wear design, the selection and innovative application of fabrics undoubtedly play a decisive role in the expression of the connotation of professional wear and the demonstration of fashion concepts. Nanshan Zhishang's international fabric research and development capability, the advantageous productivity of the whole industrial chain, and the cutting-edge insight of marketing around the world will all be the strong backing of the players this year. At the fabric selection meeting, Guo Xiaoyun, the R&D director of the worsted company of Shandong Nanshan Zhishang Technology Co., Ltd., explained the types and characteristics of worsted fabrics in Nanshan in detail, and provided a variety of fabric samples for players to choose. The selected fabrics will be provided by Nanshan Zhishang to the contestants free of charge for the production of final ready to wear.

In addition, a fabric designer and a garment plate maker are arranged at each table to escort the players on the scene and establish point-to-point communication, so that players can quickly capture the fabric resources that match their own creative plans, and ultimately meet the dress needs of people working in the transportation industry under different working scenarios.

When exquisite worsted wool fabrics and functional fabrics with distinctive features are organically combined with designers' creativity, Nanshan Zhishang also endows the new era of professional clothing with the latest scientific and technological achievements and design application achievements of the industry in the process of interaction with designers.

It is worth noting that the organizing committee has also set up a special final coaching session for the contestants. Wu Xuekai, Vice President of the China Fashion Designers Association, China's "Golden Summit Award" fashion designer, Gu Yuanyuan, an associate professor of the Beijing Institute of Fashion Technology and one of the top ten fashion designers in China, served as instructors to provide guidance for the contestants one-on-one and optimize the integrity of the shortlisted works. The contestants also seized the once-in-a-lifetime opportunity to actively ask questions and actively consult teachers to improve their professional skills and professional level.

　　 Wonderful study tour sharpens growth, and diversified sections highlight strength

In addition to the wonderful course teaching and guidance, the contestants also visited the reception center of Nanshan Development Exhibition Hall, the UHMWPE exhibition hall, the worsted boutique line workshop, the wool innovation center, the dyeing center, the fashion square, the clothing Yunshang factory and other key core areas, as well as other business segments of Nanshan Group, to learn from the raw material end to the processing end, And then to the market end of the whole industrial chain system.

At the reception center of Nanshan Development Exhibition Hall, the players learned about Nanshan's development history, industrial layout and strategic planning through sand tables, videos, exhibits and other dimensions. As one of the leading industries, Nanshan Zhishang has achieved the full industrial chain from wool processing to terminal brands.

The players in the super high exhibition hall can be said to be an eye opener. As a leading enterprise in wool textile integration, Nanshan Zhishang has also entered the field of new materials in recent years. The UHMWPE fiber project products have excellent performance such as good impact resistance, high energy absorption ratio, abrasion resistance, light resistance, etc., which can meet the urgent needs of industrial applications such as special protection, aerospace, marine development, etc.

The application of ERP middle platform system, front-end MTM order system, and the integrated information platform of MES system in the clothing Yunshang factory has created a customized system of "industrialization, personalization, and intelligence", which has promoted the company's intelligent manufacturing level to continuously improve.

Entering the fashion square of Nanshan Zhishang, the exhibition halls such as DELLMA professional clothing and MODARTE came into sight. By observing and touching a large number of garment fabrics and samples, the contestants had a deeper understanding of the relationship between design and demand, and the combination of technology and art, which laid a good foundation for the future clothing design.

As one of the organizers of the "Nanshan Zhishang Cup" 2023 China Professional Wear Design Competition and the Uniform Design Competition in the Transportation Industry, Nanshan Zhishang will continue to promote the comprehensive strength and level of China's professional wear design driven by intelligent manufacturing.

So far, the "Nanshan Zhishang Cup" 2023 China Professional Wear Design Contest and Transport Industry Uniform Design Contest master class with rich itinerary and diverse contents has successfully concluded. The final is about to start. 33 groups of finalists will compete in the 2023 China Professional Wear Industry Conference held on October 18. How will the contestants bring unique creativity and design to show the demeanor of the transportation industry on the final stage of the comeback? What kind of sparks will come between them? We'll see!

(Source: China Garment Association)